Are you ready to learn the secrets to the success of a 7-figure Amazon FBA seller? Bashar Katou is the owner of BJK University, and his business is projected to do a $40 million turnover in online sales next year. I chatted with him about how he got to where he is today and learned so much that I’m excited to share it with you too.

Bashar’s backstory is crazy: growing up in Iraq, getting kidnapped, moving to the States, and flipping burgers at McDonald's are just some of the highlights from his extraordinary childhood. 

His work ethic is truly impressive, and so is his humility in the way he shares his learnings from understanding online sales and growing an amazing Amazon funnel business in just a few years.

This is Everything Is Influence at its very best as we go inside the mind and heart of an Iraqi entrepreneur who’s living the American Dream and impacting the lives of many others. You don’t want to miss this! 

“We’re helping people acquire a skill they can turn into income in 90 days or less.”

– Bashar Katou

In this Episode:

- The value of a clear company vision

- How to make the paycheck a by-product of your service

- How to bring incredible people together

- What’s happening inside a funnel?

- Influencer shoutouts 

- What a post needs to have: virality, relevance, personality 

- Sliders and Reels as the most effective posts

- Bashar’s entrepreneur origin story

- The time Bashar got kidnapped in Iraq 

- The science of achievement and the art of fulfillment 

- Packaging your expertise into a course

- Posting Amazon advice as a way to get started in coaching

- Tap into your happiness to be a better influencer

- How can you put other people’s interests before yours? 

Connect with Bashar Katou: 

- BJK University - YouTube

- Instagram

Connect with Eli Wilde:

- 15 Minute Sales Process Breakdown - Wilde Influence

- Website

- Facebook

- Instagram

- YouTube

Want to see eye-to-eye with a hypnotist? Want to learn the tricks of influence without falling asleep? In this hugely entertaining episode of Everything is Influence, I dig into the mindset and psychology of an amazing hypnotist, entrepreneur, friend, and person of influence in the world – Marczell Klein.

I ask Marczell to explain hypnosis as a concept, what a trance state is, and the elements that go into hypnosis. This is a fascinating insight into the mind of a hypnotist: the confidence game, developing consistency, and creating rapport with your subject. Marczell's assumption is that everybody loves him, so he never questions his own self-worth.

Marczell unpacks how to maintain this strong personal identity, even when things aren't going well, bringing his experience into relatable advice for you, the listener. Focus on the positive outcomes and Marczell's emotional compass... you are falling into a deep trance state... wake up! And listen now!  

“If someone else can do it, you can do it. If someone else can feel it, you can feel it. If someone else can think it, you can think it.”

– Marczell Klein

In this Episode:

- Hypnosis as a tool for influence

- How Marczell lost 24 pounds because he had a crush on a girl

- Marczell's hypnosis backstory

- What is trance?

- Wire your brain for the shortcut: how to get someone into a trance

- Developing rapport and consistency to get better results as a hypnotist

- Developing confidence – in life and in business

- Focusing on what you want rather than what you don't 

- The #1 fear for most people: speaking on stage

- Removing the brakes to developing self-belief

- ‘If you can’t, you must’ – Tony Robbins

- Building a business out of hypnosis

Resources Mentioned:

- Send Eli a DM on Instagram with his name, your email address and phone number to receive a free hypnosis gift – Success Coach (@marczell) • Instagram photos and videos

Connect with Marczell Klein: 

- Marczell Klein Hypnosis Courses for Personal & Professional Development

- Success Coach (@marczell) • Instagram photos and videos

Connect with Eli Wilde:

- 15 Minute Sales Process Breakdown - Wilde Influence

- Website

- Facebook

- Instagram

- YouTube

Charisma is defined as “the magnetic and charming personal quality that draws people to someone.” It’s a quality that has to be present in leaders if they intend to influence their team to get on onboard with their vision or elevate their influence to the highest level. But, what happens if leaders do not believe that they possess this trait? Join Eli and McCall Jones as they delve deeper into this conversation around charisma, and how to go about leveraging it to expand your level of influence as a leader. McCall Jones is the creator of Charisma Hacking and Charisma Styles and has coached thousands of entrepreneurs on how to create amazing social media, webinars, and sales videos and get amazing results. She shares the different charisma styles and why there’s no such thing as "one size fits all. Learn, explore, and discover the unique charisma style that can help you shine as a leader. 

“It's NOT that everybody CAN be charismatic, everybody IS. There are different kinds of charisma and they don't look the same.”

-McCall Jones

In this episode, McCall Jones shares:

- The 3 things that make Charisma Hacking different 

- What charisma is about and the 3 things it’s capable of doing

- What leaders need to do first before embarking on modeling other leaders’ frameworks

- The 6 different ways to get people to pay attention to you

- 2 things you need to admit after you capture people's attention

- 3 different ways we can get people to admit that they have problems

- 3 reasons why people sabotage themselves on video

- How to bridge the gap between your unique style and your false faces

- How to get good at pattern recognition

- Why do some people fail to recognize their charisma

Resources Mentioned:

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Connect with McCall Jones: 

- Website

- LinkedIn

- Instagram

Connect with Eli Wilde:

- 15 Minute Sales Process Breakdown - Wilde Influence

- Website

- Facebook

- Instagram

- YouTube