Welcome to Farm to Fork Innovators! Today, we have the pleasure of hosting Russ Gold, a veteran cattle rancher from rural Oklahoma with 60 years of experience. Russ has played a pivotal role in producing some of the finest premium beef in the world.

In our discussion, we delve into several important topics, including an overview of the cattle industry from calf to plate, the major challenges the industry faces both on a macro level and day-to-day, the impact of inflation, the future of the cattle industry, predictions on herd expansion, and the future of family farming in America amidst the current challenges.

Connect With the Host:

David Maloni’s LinkedIn

Connect with Datum FS:

https://datumfs.com/

Timestamps:

00:00

01:06 - Welcome to the show, Russ!

02:11 - Russ’s background

05:35 - The Cattle Cycle: From Ranch to Plate

09:02 - Marketing Cattle: Selling Cattle in Auctions

11:44 - Russ’s unique approach to the Cattle Industry

15:30 - How Calf Producers Operate

17:35 - Russ’s Cattle Feeding System

19:32 - What’s the day-to-day in a rancher’s life

23:10 - How Russ defines success

25:00 - How inflation affects the cattle industry

26:34 - How has the cattle industry evolved in the last 60 years

30:40 - The future of the cattle industry

36:40 - The current downcycle in the cattle industry

38:25 - Being environmentally friendly in the cattle industry

39:50 - What everyday consumers should know about the cattle industry

42:00 - How can grocery stores, retailers, and restaurants tell a better story about the cattle cycle and industry

43:40 - 50% of farms in America are family farms

46:07 - Thanks for coming to the show, Russ!

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