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Ever wondered how to carve out a successful career in music, with or without the classical repertoire? That Viola Kid, Drew Ford, rejoins us to unravel the secrets of thriving as an "extra classical musician" in today's dynamic industry. We start off with a little Valentine's Day banter and a nod to the eerie allure of "True Detective," but the real heart of our conversation is Drew's savvy advice for musicians navigating the economic challenges and opportunities of the modern landscape. Whether you're a musician feeling the pinch or a music lover curious about the industry's inner workings, you're in for a treat!

Drew doesn't shy away from the tough topics—we're talking hard numbers and the stark financial realities for those in the classical music trenches. We talk about knowing your worth and the art of negotiation for better compensation, while also serving up some fresh takes on personal branding and direct audience engagement. If you're itching to connect with your fans on a deeper level or to navigate the music industry with finesse, tune in for strategies that hit all the right notes.

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Mentioned in this episode:

Drew's newsletter, Grace Notes: https://thatviolakid.com/gracenotes
wholesoul, a string quartet with attitude: https://www.wholesoulmusic.com/

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Episode edited by: Emily MacMahon and Liz O’Hara
ViolaCentric Theme by: JP Wogaman, www.wogamusic.com
Additional music by: Freddy Hall with www.musicforpodcasts.com
Graphic Design by: Jenny H Designs, www.jennyhdesign.com

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