Episode 9 - Host Matt Farrell talks with Jeff Eisenband, sports broadcaster for golf, esports and general sports. We discuss his career as a broadcaster, with a focus on golf and esports. He talks about how he got started in the industry and the opportunities he found in esports, sports betting, and golf. Eisenband emphasizes the conscious decision to be a generalist in the broadcasting world and being able to cover multiple sports. He also discusses the influence of esports on traditional sports coverage and the value of storytelling in his podcast, EIS on Golf.

Chapters
00:00 Introduction of Jeff Eisenband
01:34 Alternative Golf Programming
04:01 New Chapter
04:06 Career in Broadcasting
07:27 Early Golf esports Initiatives
11:09 How to Differentiate His Broadcasting Style
13:39 Lessons from the Esports World
16:10 EIS on Golf Podcast and Storytelling
22:25 Adapting to New Mediums and Opportunities
25:09 Future Plans and Closing Remarks
29:31 Podcast Intro.MP4

Takeaways

- Being a generalist in broadcasting allows for more opportunities and flexibility in covering multiple sports.
- esports has had a significant impact on traditional sports coverage and provides a way for younger audiences to connect with teams, leagues, and players.
- Storytelling is a powerful tool in engaging audiences and uncovering unique perspectives in the sports industry.
- Adapting to new mediums, such as TikTok and Instagram, is essential for broadcasters to stay relevant and reach younger audiences.

Intro Song: All World
Artist: JMPSCR

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Episode 8 - Host Matt Farrell talks with Rachel Axon, the Olympics reporter for Sports Business Journal to discuss her role in covering the business of Olympic sports. She talks about the challenges of covering the Olympics, including the broad stakeholder base and the need to explain the unique aspects of the Olympic world to readers. Axon also discusses the trends in Olympic coverage, such as the downsizing of media organizations and the focus on non-competition issues. She shares her career journey and key mentors, as well as the excitement and anticipation surrounding the upcoming Paris Olympics.

00:00 Role at SBJ
03:17 Covering the Business of Olympic Sports
05:41 Trends in Olympic Coverage
09:19 LA28 as a Game Changer
12:40 Controversies and Issues in Olympic Games
15:19 About Rachel's Career
18:28 Key Career Mentors and Pivot Points
20:18 Is There Anything I Didn't Ask That I Should?
21:28 Anticipation for the Paris Olympics
21:52 Podcast Intro.MP4

Takeaways

- Covering the Olympics requires an understanding of the broad stakeholder base and the unique aspects of the Olympic world.
- Media organizations have downsized their Olympic coverage, leading to fewer dedicated Olympic reporters.
- There is a focus on non-competition issues in Olympic coverage, such as governance, finances, and host city controversies.
- Axon's career in sports journalism was fueled by her passion for sports and her early experiences covering high school football.
- The upcoming Paris Olympics are seen as a pivot point for the Olympic movement, with anticipation for a more positive and exciting event.

Intro Song: All World
Artist: JMPSCR

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Episode 7 - Host Matt Farrell talks with Michael Manglardi, Vice President of Operations at Diadem Sports and they discuss the growth of pickleball. Diadem Sports is a performance sports equipment company specializing in tennis and pickleball. Manglardi explains how Diadem got into the pickleball business and how innovation differentiates them in a crowded market. He also discusses the challenges of managing the rapid growth of the sport, particularly in terms of inventory, cash flow and team expansion. Manglardi highlights the accessibility and inclusivity of pickleball, attracting a wide range of players, including younger lifestyle players. He also discusses the global growth of pickleball, particularly in Canada, Europe and Japan. Manglardi shares advice for those interested in working in the pickleball industry and encourages everyone to give pickleball a try.

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Chapters
00:00 Introduction and Background
00:52 About Diadem Sports
04:31 How Diadem Differentiates
08:36 Handing Unpredictability
09:27 Challenges of Managing Rapid Growth
11:46 Global Expansion of Pickleball
14:50 Welcoming Culture of Pickleball
15:55 Challenges and Unintended Consequences of Growth
19:30 Global Growth of Pickleball
21:21 Japan as a Global Influencer
22:35 Michael Manglardi Career Path
24:52 Advice for Getting in Pickleball Industry
27:18 The Accessibility and Inclusivity of Pickleball
28:32 Go Play and Try the Sport!
29:42 Snazzy out

Takeaways
- Pickleball is the fastest growing sport in the United States, attracting a diverse range of players.
- Diadem Sports differentiates itself in the crowded pickleball market through innovation and unique product offerings.
- Managing the rapid growth of pickleball presents challenges in terms of inventory, cash flow, and team expansion.
- Pickleball is experiencing significant growth internationally, particularly in Canada, Europe, and Japan.
- Opportunities in the pickleball industry include facility development, marketing, and sales.
- Pickleball is an accessible and inclusive sport that brings people together and promotes a healthy lifestyle.

Intro Song: All World
Artist: JMPSCR

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Episode 6 - Host Matt Farrell talks with Jason Gewritz, the managing editor of Sports Travel Magazine and VP of the Sports Division at Northstar Meetings Group, who provides an overview of the sports travel industry. He discusses the role of Sports Travel Magazine in connecting sports event organizers with cities and venues that want to host events. Gewirtz also highlights the findings of a study commissioned by Sports ETA, which revealed that sports-related travel is a $52 billion industry. He emphasizes the significant economic impact of amateur sports and collegiate championships on travel, hotel stays, and local economies. The conversation also touches on the growth of esports, the impact of pickleball and cricket on sports-related travel, and the upcoming international sports events in the United States.

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00:00 Introduction and Overview of Sports Travel Magazine
01:10 About SportsTravel Magazine
03:48 Sports ETA Economic Impact Study
04:07 The Economic Impact of Amateur Sports and Collegiate Championships
06:01 $52 Billionn Industry
10:04 Is Youth Sports Recession Proof?
14:19 The Growing Industry of Esports
19:06 Sports Title in eSports
22:10 Pickleball Economic Impact
25:43 And Now for Something Completely Different
25:56 The Emergence of Cricket in the United States
28:48 Upcoming International Sports Events in the United States
31:34 Jason's Career Start in Journalism
32:42 Podcast Intro.MP4
32:44 Meeting the Weirdest Famous People

Takeaways

- Sports Travel Magazine connects sports event organizers with cities and venues for hosting events.
- Amateur sports and collegiate championships have a significant economic impact on travel and local economies.
- Esports is a growing industry with live events and competitions.
- Pickleball is experiencing rapid growth and may lead to the development of dedicated venues.
- Cricket is emerging in the United States, with the sport being included in the Olympics and hosting international events.
- The United States will host several major international sports events in the coming years, creating opportunities for sports-related travel.

Intro Song: All World
Artist: JMPSCR

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Episode 5 - Host Matt Farrell talks with Amy Hornocker, Executive Director of the College World Series at Omaha, including its history in Omaha. The College World Series is the national championship for men's college baseball, and it has been held in Omaha for 75 years. The conversation also touches on the partnership between the organization, the NCAA, and ESPN, plus the economic impact of the event on the city of Omaha, and the internship program offered by the organization. (Originally recorded May 24, so forgive the reference to the recently eliminated Arkansas Razorbacks!).

On the Farrell Sports Business podcast, hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

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Chapters
00:00 Introduction to the College World Series and its History in Omaha
03:48 The Role of the College World Series at Omaha Organization
05:59 The Partnership Between the Organization, NCAA, and ESPN
09:10 The Economic Impact of the College World Series on Omaha
17:03 The Internship Program Offered by the College World Series at Omaha Organization
28:16 Snazzy Out

Takeaways

- The College World Series has been held in Omaha for 75 years.
- The College World Series at Omaha organization is a nonprofit that works alongside the NCAA to host the event.
- The organization has a year-round staff and offers a robust internship program.
- The event has a significant economic impact on the city of Omaha, bringing in $115 million.
- The organization works closely with the NCAA and ESPN to ensure the smooth operation of the event.
- The organization has plans to celebrate the 75th anniversary of the College World Series in 2025.

Intro Song: All World
Artist: JMPSCR

Episode 4 - Host Matt Farrell talks about Bryson DeChambeau, Callaway, being a digital content creator and the sport of long drive with 2022 World Long Drive champ Martin Borgmeier. It covers the sport of long drive, the business of sports, the impact of COVID on the sport, the role of Bryson DeChambeau in long drive, and the transition of long drive from sport to business and content platform for Borgmeier. He shares insights on content creation, brand building, and the future of long drive.

On the Farrell Sports Business podcast, hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

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00:00 About the Sport of Long Drive
02:03 No Golf Clap
02:39 Getting Started in Long Drive
05:18 The Impact of COVID and Bryson DeChambeau
12:26 The Re-invention of Bryson DeChambeau
15:43 Transitioning Long Drive to a Business and Content Platform
28:11 Building a Social Profile
30:13 Podcast Intro.MP4

Takeaways

- Long drive is an extreme version of golf, combining darts-like atmosphere with golf technique.
- The impact of COVID and the role of Bryson DeChambeau in rejuvenating the sport of long drive.
- The transition of long drive from sport to business and content platform, focusing on content creation and brand building.

Intro Song: All World
Artist: JMPSCR

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Hear from the unicorns in the sports biz, how they achieved their dreams and the see the inner workings of the sports business. In this conversation, Megan Leatham, the CEO of the Colorado Springs Sports Corporation, discusses the role and function of sports commissions. She explains that sports commissions are organizations that work to bring sporting events to their cities, with the goal of driving economic impact. Megan highlights the unique aspects of the Colorado Springs Sports Corporation, including its close ties to the Olympic movement and its role in attracting outside events to the city. Colorado Springs is known as Olympic City USA. She also discusses the funding model of sports commissions and how they measure economic impact. Overall, the conversation emphasizes the importance of collaboration and the power of sports in bringing communities together.

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00:00 Introduction of Megan Leatham
01:26 Overview of the Colorado Springs Sports Corporation
04:39 The Unique Aspects of Colorado Springs as Olympic City USA
07:47 Megan's Career Path to CEO of the Colorado Springs Sports Corporation
10:42 The Goal of Sports Commissions in Cities and Communities
12:20 Funding Models and Revenue Sources for Sports Commissions
16:02 Measuring Economic Impact and Subjective Benefits of Events
23:44 Quick Hitters: Megan's Background and Lessons Learned
26:31 Shameless Plug and Closing Remarks
28:23 Snazzy Music Out

Takeaways
- Sports commissions work to bring sporting events to their cities and drive economic impact.
- The Colorado Springs Sports Corporation has close ties to the Olympic movement and serves as a conduit for bringing outside events to the city.
- The funding model of sports commissions varies, but they are often partially funded by the city or fall under the visitors bureau.
- Measuring economic impact can be challenging, but factors such as hotel stays, spectator numbers, and local spending are taken into account.
- Collaboration and community support are crucial in the success of sports commissions and attracting events to a city.

Intro Song: All World
Artist: JMPSCR

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Hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

Watch on YouTube - https://youtu.be/R4mwdTf_niE

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Episode Summary
Evan Morgenstein, a sports agent and entrepreneur, discusses his career journey and his current focus on influencer marketing and the sport of pickleball. He was once called being "scientifically unprofessional" from a member of the sports business media. He emphasizes the importance of standing up for athletes' rights and the need for athletes to take back power in the sports industry. He also criticizes the lack of sales courses in college and the focus on consulting rather than practical sales skills. Evan shares his excitement about the potential of pickleball as a social sport that is approachable and inclusive. He announces his partnership with Pickleball Pop-Ups and his goal to provide fun and memorable experiences in the sport.

Takeaways
- Athletes need to take back power in the sports industry and stand up for their rights.
College education should include practical sales courses to prepare students for real-world business environments.
- Pickleball is an inclusive and approachable sport that is gaining popularity, especially among older demographics.
- Evan is partnering with Pickleball Pop-Ups to provide fun and memorable experiences in the sport.

Chapter Summary
00:00 Introduction and Excitement for the Conversation
05:43 Early Career in Sports Marketing and Representation
09:16 The Importance of Advocating for Athletes' Rights
22:43 Lack of Sales Courses in College Education
26:02 Focus on Pickleball as a Growing Sport
32:11 Final Thoughts and Advice for Entrepreneurs
33:10 Podcast Snazzy Music Close

Intro Song: All World
Artist: JMPSCR

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