Chantel Powell, founder of Play Pits, shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a business.

Chantel initially sold her product through a Shopify store and launched on Amazon later. She emphasizes the importance of customer reviews and feedback in improving the product. Chantel bet on herself and quit her full-time job to focus on Play Pits, and the brand has experienced significant growth since then. She discusses the challenges of marketing a non-toxic, sensitive skin product and the importance of educating customers about the benefits of natural deodorant.

Chantel also shares her strategies for pricing and marketing on Amazon, including leveraging brand analytics and search keywords. She encourages other parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.

• Identify a problem and create a solution: Chantel Powell created Play Pits, a toxic-free natural kids deodorant, to solve her son's odor problem.
• Customer feedback is crucial: Chantel paid attention to customer reviews, both positive and negative, to improve her product and provide a better experience for her customers.
• Bet on yourself: Chantel quit her full-time job to focus on Play Pits and believed in her ability to make it a successful business.
• Educate customers: Chantel faced the challenge of educating customers about the benefits of natural deodorant and the importance of using non-toxic products.
• Leverage brand analytics and search keywords: Chantel found success on Amazon by utilizing brand analytics, identifying winning keywords, and optimizing her brand page.
• Inspire your children: Chantel encourages parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.

00:00 Creating Play Pits: From Parenting Problem to Thriving Business

07:10 The Power of Customer Feedback: How Reviews Shaped Play Pits

13:27 Bet on Yourself: Quitting a Full-Time Job to Pursue Entrepreneurship

16:35 Educating Customers: The Challenge of Marketing Non-Toxic Products

21:58 Strategies for Success on Amazon: Brand Analytics and Search Keywords

30:08 Inspiring the Next Generation: Showing Children the Power of Entrepreneurship

PlayPits on Amazon: https://tinyurl.com/play-pits

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Tiffany and Donte Jones, founders of Lyrically Correct, share their journey of creating the ultimate music trivia card game and their success on Amazon. They discuss the inspiration behind the game, their experience as a husband and wife team, and the challenges they faced during the pandemic. They also talk about their decision to launch on Amazon and the importance of building a brand.

They highlight the strategies they use to prepare for Prime Day, including forecasting inventory and leveraging advertising. They emphasize the importance of listening to customer feedback and constantly evolving their product offerings. They also express their appreciation for the support they receive from the Amazon team.

• Lyrically Correct started as a passion project inspired by a social media post and grew into a successful business.
• Building a brand and establishing a strong customer base before launching on Amazon can lead to greater success on the platform.
• Forecasting inventory and planning advertising strategies are crucial for preparing for Prime Day.
• Listening to customer feedback and adapting product offerings based on customer demand is key to continued growth.
• The support and partnership from the Amazon team, including the BBAT and BuyWit Prime, have been instrumental in Lyrically Correct's success.

00:00 Introduction and Background of Lyrically Correct

03:18 The Journey of Lyrically Correct and Challenges Faced

07:26 The Decision to Launch on Amazon and the Importance of Branding

12:08 Choosing Eras and Genres for Product Releases

15:06 Preparing for Prime Day: Forecasting and Advertising Strategies

22:26 Building a Business as a Husband and Wife Team

26:01 Future Plans for Lyrically Correct

27:18 Appreciation for the Amazon Team

28:26 Closing Remarks

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Max Hoffman, co-founder and CEO of BidX, shares his Amazon journey and the creation of BidX, an AI-powered automation software for Amazon advertising. He discusses the importance of automation in managing Amazon ads and the unique features of BidX, such as full-funnel automation and DSP ads.

Max also provides insights on preparing for Prime Day, including using DSP ads to reach a wider audience and optimizing PPC campaigns. He predicts that the future of Amazon advertising will involve more focus on video ads, goal-based optimization, and AI-driven listing optimization.

• BidX is an AI-powered automation software for Amazon advertising that offers full-funnel automation and DSP ads.
• Preparing for Prime Day involves using DSP ads to reach a wider audience and optimizing PPC campaigns.
• The future of Amazon advertising includes more focus on video ads, goal-based optimization, and AI-driven listing optimization.
• Automation and AI can help sellers optimize their ad performance and improve their conversion rates.
• Fitness and a good routine can help entrepreneurs stay balanced and focused.

00:00 Introduction to Max Hoffman and BidX

03:00 The Creation of BidX and the Need for Automation

07:40 The Importance of Sponsored Products and the Role of DSP Ads

15:36 Preparing for Prime Day: Strategies for Maximizing Ad Performance

31:27 The Future of Amazon Advertising: Video Ads, Goal-Based Optimization, and AI

36:19 The Importance of Fitness and Routine for Entrepreneurs

BidX, a software solution for merchants on Amazon to automate and optimize PPC advertisements.

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