Cuy Sheffield, the Head of Crypto at Visa, shares his background and journey into the world of crypto. Growing up in rural Ohio, basketball became his passion and a way to find his own identity and confidence. He attended Pomona College in California, where he discovered his interest in entrepreneurship and technology. After joining TrialPay, a startup in the mobile app advertising ecosystem, he developed a passion for sales through building authentic relationships. Following the acquisition of TrialPay by Visa, Cuy would eventually find a unique opportunity for his skillset at the intersection of crypto and payments. Cuy shares his passion for crypto and how he became an advocate for the industry within Visa and beyond. He discusses the importance of spending time learning and engaging with the crypto community on platforms like Twitter/X. Cuy also talks about his superpower of translating complex concepts into easy-to-understand terms, and how he currently strives to be the best at explaining crypto to a broad audience.

What you will learn:

• Your environment can amplify and accelerate your capabilities.
• You can differentiate yourself by finding the intersection of spaces where few people are focused.
• You have to move at the pace of trends if you want to remain on top of the latest.

Follow Cuy's story at:
Twitter/ X

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