In the second training of #PostToProfits, Jill dives deep into niching down and the power of storytelling to attract ideal clients. There's a critical misconception that the coaching space isn't becoming too saturated—truthfully it's becoming more sophisticated, meaning clients now have more choices and can find the exact right coach for their specific problem. This makes niching down even more essential in 2026. Along with understanding your niche, you'll need to understand how their ideal client thinks, not just their age or income. The key is knowing both the "before picture"—current struggles, unwanted experiences, inner dialogue—and the "after picture"—desired outcomes, new identity, and how they want to live. If you can articulate how someone feels even better than they can, they automatically assume you have a solution… and of course, you do!

Join Jill for the rest of #PostsToProfits live!

https://jillfitfree.com/posts-to-profits-2026/

Download the slides for #PostsToProfits here!

https://www.jillfitprograms.com/the-posttoprofits-recordings-2026

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

In part one of #PostsToProfits, Jill breaks down the fundamentals of building an online coaching business that generates actual revenue, starting with the critical distinction between being good at coaching versus being good at business. She introduces the "5 C's" framework for content creation and the three types of paid offerings you can start to build out. Aspiring coaches are often stuck, not because they lack expertise, but because they're using vague "transformation language" that doesn't resonate with potential clients. Instead of saying "I help people have a better relationship with food" or "I help moms feel confident," coaches need to use the "camera scenario" technique—describing tangible, specific pain points and outcomes their ideal clients can visualize. You'll leave this training with actionable steps to take to help you begin your online coaching business today.

Join Jill for the rest of #PostsToProfits live!

https://jillfitfree.com/posts-to-profits-2026/

Download the slides for #PostsToProfits here!

https://www.jillfitprograms.com/the-posttoprofits-recordings-2026

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

Instead of creating large, robust courses that your clients struggle to complete, it might be time to try out "micro" solutions for the micro problems your audience faces. Attention spans are shorter than ever, and customers now want faster, more specific results they can implement immediately—things like "get your first pull-up" or "add 1-3 inches to your glutes in 90 days" rather than comprehensive year-long programs covering every little thing you can think of. It's a simple and more streamlined approach, with a big opportunity for creating meaningful connections.

Join Jill for #PostsToProfits for FREE!

https://jillfitfree.com/posts-to-profits-2026/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

If you're waiting for the "right moment" to start your online business, you're already overthinking it. Just like we see in health and fitness coaching, online business hopefuls are applying "all or nothing" thinking to entrepreneurship, making it far bigger and more complicated in their heads than it needs to be. Starting a business is actually simple—it just requires posting content on the internet—but the anxiety around perfection, credibility, and fear of failure keeps people stuck. You're better off taking small, low-stakes actions rather than waiting for the perfect moment or treating business launch like a grand opening ribbon-cutting ceremony. You don't have to take it all so personally. Instead, focus on consistent small steps, and you'll be running an online business before you even know it.

Join Jill for #PostsToProfits for FREE!

https://jillfitfree.com/posts-to-profits-2026/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

There are three essential skill sets required to build a successful and sustainable online coaching business: subject matter expertise, coaching skills, and business skills, or what Jill calls the Online Coaching Triad. Business growth, like any skill, requires repetition, exposure, and a willingness to be bad before getting better. You don't need advanced degrees or decades of experience to get started, but you do need the ability to help someone solve a problem, coach real humans through change, and learn the fundamentals of running a business.

Join Jill for #PostsToProfits for FREE!

https://jillfitfree.com/posts-to-profits-2026/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

When it comes to online business, there are your need-to-know fundamentals, aka the nuts and bolts, and there are the additions you get to make after you become a master, aka the bells and whistles. While platforms, attention spans, delivery methods, AI, and content formats continue to evolve, the core foundations of a successful online coaching business remain timeless: building community and trust, niching down to solve a specific problem, creating offers people genuinely want, selling in a way that creates safety and confidence, and delivering great results as a coach. No matter how trendy the space becomes, you can't skip these fundamentals. And above all, relationships—not algorithms, ads, or AI—are what create long-term, anti-fragile businesses.

Join Jill for #PostsToProfits for FREE!

https://jillfitfree.com/posts-to-profits-2026/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

If you want to be a successful online business owner, there's a vital shift you need to make: you must move from consumer to creator. Most people start as consumers—scrolling, reacting, signing up for other people's offers—but building an online coaching business requires stepping into leadership, prioritizing creation over consumption, and being willing to go first. Today, Jill walks through the tangible behaviors that separate creators from consumers, including setting boundaries, focusing on big needle-moving work, creating before consuming, and working on the business instead of constantly working in it. It's both a mindset shift and a practical self-audit for anyone who wants to stop waiting, stop reacting, and start fully owning their role as a creator and business owner.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

Waiting to start your business until you "feel confident first" is a losing game. In this episode, Jill breaks down what imposter syndrome actually is and how to move through it without waiting to "feel ready." She explains why confidence and competence are area-specific, why comparing yourself to established online businesses is a trap, and how everyone starts with zero followers, zero clients, and zero reps. Imposter syndrome isn't a sign you're doing something wrong—it's a sign you're doing something new. The only real way to overcome it is through action, evidence, and reps. Rather than relying on affirmations, journaling, or consuming more content, try taking small, uncomfortable actions, trusting positive feedback, and build proof through experience.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com