In the final episode of the CEO Diaries series, Jill discusses one of the trickiest parts of running a successful membership: retention. She breaks down why people actually cancel—usually because they're not using the membership or they feel overwhelmed—and shares how to keep members engaged through clear roadmaps, early wins, simple monthly cadences, and purposeful community-building. Jill explains the psychology behind recurring payments, why "just giving more stuff" backfires, how to design a Goldilocks amount of content, and why fostering peer-to-peer interaction creates true ownership and longevity.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

membership, retention, psychology, consumer behavior, financial commitment, engagement

In this week's CEO Diaries, Jill breaks down why deliverables alone won't keep people in your membership long-term and how real ROI comes from clear promises, scalable systems, and smart structure. She reflects on the hard lessons from her first membership back in 2012—like assuming content was enough, forgetting the power of community, and learning that people stay when they're reminded of their value—and explains how those insights shaped the Strategy Lab's four core features: strategy, accountability, coaching, and community. Jill walks listeners through how she's reverse engineering every monthly "plug-and-play" sales system, packaging her brain into step-by-step templates, and ensuring members aren't dependent on constant live access to her but can implement proven launch models on their own.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business scaling, systems, measurement, growth strategies, entrepreneurship

In the third episode of the CEO Diaries, Jill breaks down the numbers, psychology, and strategy behind pricing a successful membership, and shares how she's using that same knowledge in building out the Strategy Lab. She digs into the difference between acquisition and retention, why loyalty should always be rewarded, and how industry norms vary wildly between fitness and business memberships. Jill walks through smart ways to incentivize longer commitments, structure annual vs. monthly options, and use founders' pricing, evergreen funnels, and live launches to create irresistible tiers. From understanding the true ROI timeline to designing offers that are "too good to quit," you'll get a full behind-the-scenes look at building a scalable, sticky membership that people are pumped to stay in.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

membership pricing, retention strategies, founders enrollment, fitness industry, business memberships, loyalty rewards, pricing strategies, membership math, customer retention, value delivery

In the second episode of the CEO Diaries series, a behind the scenes look at the creation of her newest major business offer, the Strategy Lab, Jill talks a bit about the importance of leveraging business strategies to achieve growth. She discusses the need to evaluate current product offerings, focusing on which ones require the most time and which are scalable. One of the best things you can do for the long term health of your business is to identify the high-leverage activities you can try out that drive sales and overall business success.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business growth, leverage, scalable offers, coaching, product suite, high leverage activities, sales

Welcome to the CEO Diaries. In this new mini-series, Jill is sharing the why, the what, and the how behind creating JillFit's newest major business offer—The Strategy Lab—in over 5 years. Today, Jill shares her thoughts on how to determine when your business is in need of a new offer. In business growth, understanding your audience's needs is the most important consideration, which means getting to the root pain point of the majority of your people. Once you know what people need, you can take a look at your business bottlenecks and adjust your offerings to create maximum scalability for you and maximum results for your clients.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business strategy, membership model, scaling, audience needs, coaching offers, demand, entrepreneurship, business growth, CEO Diaries, Jill Coleman

JillFit has officially been in business for 15 years and it's taken a lot of personal development work and mindset work along the way. Today, Jill shares some of her hard-earned business mantras that have guided the way to her success online. She emphasizes the importance of mindset, setting boundaries, prioritizing revenue generation, and maintaining emotional hygiene in business. Running a business may be difficult at times, but every obstacle you encounter is possible to figure out, so long as you trust yourself and just keep going.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business mantras, entrepreneurship, mindset, boundaries, revenue generation, emotional hygiene, personal growth, online business, Jill Fit, business success

In this episode, Jill discusses the importance of quantifying launches and promotions in your business—if you don't have quantitative data and goals, you'll always be frustrated when you aren't seeing the success you think you "should," rather than getting objective and setting realistic expectations. You probably already love fitness, nutrition, and wellness but to play the long game and learn to scale, you'll need to embrace the business side of your work, too.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business, launches, promotions, expectations, conversion rates, measuring success, fitness business, entrepreneurship, marketing, sales

Sharing your wins is important in helping your audience see what's possible for them by working with you, but is there fine line between sharing successes and coming off as bragging? It's no secret that women in particular suffer from impostor syndrome and the fear of coming off as conceited, but there's a big difference between bragging and just stating the truth. If you've worked hard, you deserve to talk about it--you never know if someone in your audience might need the inspiration. You can always talk about your wins and still be humble at the same time.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

imposter syndrome, sharing success, business growth, confidence, mentorship, online coaching, personal branding, women in business, entrepreneurship, mindset