In this episode, Jill discusses the importance of quantifying launches and promotions in your business—if you don't have quantitative data and goals, you'll always be frustrated when you aren't seeing the success you think you "should," rather than getting objective and setting realistic expectations. You probably already love fitness, nutrition, and wellness but to play the long game and learn to scale, you'll need to embrace the business side of your work, too.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business, launches, promotions, expectations, conversion rates, measuring success, fitness business, entrepreneurship, marketing, sales

Sharing your wins is important in helping your audience see what's possible for them by working with you, but is there fine line between sharing successes and coming off as bragging? It's no secret that women in particular suffer from impostor syndrome and the fear of coming off as conceited, but there's a big difference between bragging and just stating the truth. If you've worked hard, you deserve to talk about it--you never know if someone in your audience might need the inspiration. You can always talk about your wins and still be humble at the same time.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

imposter syndrome, sharing success, business growth, confidence, mentorship, online coaching, personal branding, women in business, entrepreneurship, mindset

In this episode, Jill dives into the question, "How bold should you be on social media?" and makes a strong case that the future of online business is rooted in personal branding and authenticity. She explores why many creators hold back—fear of losing followers, getting judged, or facing haters—and explains how vulnerability, honest storytelling, and even a little edge can massively increase connection, reach, and sales. There's an audience for every personality, and the posts that feel the scariest to share are often the ones that perform best. Instead of trying to stay "safe" or vanilla, try sharing real stories, hot takes, and unpopular opinions in a way that still feels true to you.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business growth, sales strategies, social media, engagement, online marketing, coaching, content creation, scaling business, strategy lab, digital marketing

So many coaches get stuck in that frustrating $1K–$5K per month range, but they want to make more. You're doing the work, posting consistently, maybe you've even launched a few offers, but the growth just isn't compounding yet. In this episode, Jill breaks down exactly what's keeping you stuck and how to move past it, including the four "toggles" you can flip in your business to finally start scaling. Because if nothing changes, nothing changes—and scaling requires action, not waiting for the algorithm or the market to save you.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

The online coaching space is constantly changing, but even if it's difficult to predict, there are a few things you can start doing now that will set you up for success in the future. Jill predicts that the coaching space will evolve with more emphasis on lifestyle content and the need for effective launch strategies, so storytelling and personal branding are two skills you'll need to develop. Trends come and go, but one thing that your potential clients will always be looking for is connection. If you know how to connect, you'll always have clients.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

online coaching, personal branding, storytelling, lifestyle content, launch strategies, business growth, Strategy Lab, coaching industry, digital marketing, entrepreneurship

Before you go all-in on another online platform for your business, there are a few considerations to keep in mind. Yes, diversifying your social media use can increase your reach, but all algorithms aren't created equal. Different types of people spend their time on different types of platforms, so before you branch out, you'll need to ask yourself where your ideal clients might be hanging out. It's also important to get consistent before adding new tasks to your to-do list and realizing that different platforms will require bespoke content creation strategies.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

social media, online coaching, content creation, platform strategy, audience engagement, digital marketing, Instagram, Facebook, TikTok, YouTube, LinkedIn

Do you fight for your limitations without realizing it? More often than not, the only thing holding us back from success is ourselves. If you want to grow, you have to challenge your negative beliefs and own the fact that you have real potential for success. There is no meaningful difference between someone who is successful at what you want to be doing and yourself—successful people just take action, despite their fears and self-doubt.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business mindset, overcoming limitations, market research, perfectionism, self-doubt, coaching, self-belief, resilience, entrepreneurship, online business

There will come a time in your online business journey that you're ready to transition from your in-person job to going full-time in your online business, but it's not always the easiest leap to make. Growing your online business while working another job will take time and energy management and eventually the need to prioritize time over money. In this episode, Jill provides actionable steps you can take as you make this transition, including how to create time in a packed schedule and how important it is to be passionate about your business. It'll take some time before you can go all-in online, but if you stick with the process, make sacrifices, and learn to work smarter, it's absolutely possible.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com