If you want to be a successful online business owner, there's a vital shift you need to make: you must move from consumer to creator. Most people start as consumers—scrolling, reacting, signing up for other people's offers—but building an online coaching business requires stepping into leadership, prioritizing creation over consumption, and being willing to go first. Today, Jill walks through the tangible behaviors that separate creators from consumers, including setting boundaries, focusing on big needle-moving work, creating before consuming, and working on the business instead of constantly working in it. It's both a mindset shift and a practical self-audit for anyone who wants to stop waiting, stop reacting, and start fully owning their role as a creator and business owner.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

Waiting to start your business until you "feel confident first" is a losing game. In this episode, Jill breaks down what imposter syndrome actually is and how to move through it without waiting to "feel ready." She explains why confidence and competence are area-specific, why comparing yourself to established online businesses is a trap, and how everyone starts with zero followers, zero clients, and zero reps. Imposter syndrome isn't a sign you're doing something wrong—it's a sign you're doing something new. The only real way to overcome it is through action, evidence, and reps. Rather than relying on affirmations, journaling, or consuming more content, try taking small, uncomfortable actions, trusting positive feedback, and build proof through experience.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

Today, Jill digs into one of the most overlooked barriers to building an online coaching business: the fear of visibility, explaining how negativity bias, fear of accountability, and fear of vulnerability keep so many people stuck on the sidelines. She breaks down why visibility is the gateway to both impact and income, why you don't need to be "ready for everything" before you start posting, and how confidence and self-trust are built through reps, not perfection. From handling trolls and criticism to trusting your own experience and expertise, Jill shows listeners that you can't have growth, followers, or revenue without being seen, and that the only way to get comfortable with visibility is to start, learn on the fly, and let yourself be fortified by the process.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

This is the easiest and most exciting time ever to start an online business thanks to low barriers to entry and a massive shift toward authenticity, relatability, and personal branding. In this episode, Jill breaks down what's "in" and what's "out" for online coaching and content in 2026. She calls out what's no longer working—guru culture, inaccessible coaches, overly polished content, vague vanilla messaging, massive A-to-Z courses, cold DMs, and obvious AI copy—and contrasts it with what is working: candid behind-the-scenes content, face-to-camera storytelling, specific and bold messaging, niche low-ticket offers that solve one clear problem, high-touch mentorship, and building an anti-fragile business rooted in real relationships and trust. When you show up with your personality at the forefront of your content and speak from your values, your audience will naturally connect with you and in time, become superfans that can't wait to your programs.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

The days of the social media highlight reel are gone. Now, viewers want to see authentic lives and feel connected to the people they follow. If you're in need of content ideas, now is a great time to bring your followers along on a journey with you. It could be mental, physical, or even a business-related journey. As you share your ups and downs, your followers will relate to and connect with you more, which will inevitably build trust and an audience of super-fans.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

As we begin 2026, Jill wanted to share JillFit's origin story, and how she went from a 16-year-old obsessed with aerobics and babysitting at a gym for a free membership, to nearly three decades in fitness, corporate wellness, personal training, competitions, and eventually online business. Jill opens up about money fears, pressure from her parents to choose a "real" career, the moment she walked away from physical therapy school, and the mentors and momentum that kept her moving toward what she was both passionate about and good at. She also highlights the growing demand in health, wellness, longevity, and coaching, reminding you that even though the industry feels crowded, there's more opportunity than ever if you can communicate the value of your work and follow the places where competence and passion intersect.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

2026 starts tomorrow, have you set any goals for your business yet? Today, Jill explores whether goal setting is actually useful within the worlds of online coaching, entrepreneurship, and fitness-based businesses. Goals can be useful—not as rigid outcomes that you have to accomplish in order to feel successful, but rather as intentions that guide your actions. Different personalities approach goals differently, and your own mindset around them can impact motivation, performance, and follow-through. When goal-setting, it's important to stay flexible, reverse-engineer what you want to achieve, and create clear plans while leaving some room for learning along the way. There's always a more grounded, strategic, and compassionate approach to setting goals for your business and life.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

goal setting, online coaching, business strategy, personal development, fitness business, launch strategies, intention setting, marketing, entrepreneurship, team dynamics

Today, Jill takes you behind the scenes of a "slow down to speed up" year at JillFit. She walks through the big shifts the team made in 2025 — from retiring fitness launches and sunsetting the Legacy program, to restructuring the product suite, experimenting with evergreen offers, and doubling down on scalable programs like FBA and a brand new membership. Jill shares what worked, what totally flopped, and the hard mindset shifts required when your business evolves faster than your preferences do. Ultimately, this episode is about making decisions based on what the business needs—not just what feels comfortable—so you can create more impact, better leverage your time, and position yourself for sustainable growth in the years ahead.

Join The Strategy Lab!

https://www.jillfitprograms.com/the-strategy-lab

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com