Episodes

  • State of social: Winning strategies for social media marketing

    State of social: Winning strategies for social media marketing
    Jul 26 2024
    Meg Coffey, a renowned social media expert and founder of State of Social, Australia's largest digital marketing conference. In this episode of Flying Solo, Meg dives deep into the world of social media marketing, particularly in the tourism and hospitality sectors, where she finds joy in engaging with happy customers and navigating fewer industry regulations. From the power of blogging for SEO to the effectiveness of highly segmented email campaigns, Meg shares invaluable insights into crafting authentic and engaging content, navigating social media platforms, and leveraging analytics to drive success. Join us as we explore the latest in social media marketing with Meg Coffey. Key Topics Effective Social Media Marketing in Tourism and Hospitality - Emphasising authenticity and storytelling - Tailoring content for different platforms and audience preferences - Importance of staying updated on trends for content and engagement strategies Email Marketing and Content Creation - Power of highly segmented and targeted email campaigns - Using insights and analytics to inform content creation and distribution - Implementing AB testing for effective subject lines Small Business Social Media Strategy and Analytics - Focusing on sustainability, regular posting, and targeting the right platforms - Balancing organic and paid social strategies - Utilising insights to support instincts in social media marketing Time stamped overview 00:00 Backpacker turned tourism entrepreneur and social media expert. 04:52 Shift in market and content strategy philosophy. 12:10 Untapped potential in Instagram engagement and content. 16:36 Paid and organic social media strategy important. 18:21 Client campaign objectives determine advertising success metrics. 21:41 Be prepared, document everything, and screenshot incidents. 25:26 Blog posts and website showcasing media expertise. 28:26 The benefits of superfans. 30:16 Storytelling is overused, craft a unique narrative. 33:46 TikTok trend inspires new agency video adaptation. Host: Cec Busby Guest: Meg Coffey Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • The secrets of successful influencer partnerships for small businesses

    The secrets of successful influencer partnerships for small businesses
    Jul 11 2024
    In today's episode, we are joined by Mikhailla Fitzgerald, founder and CEO of 26Talent Agency, as we dive into the fascinating realm of influencer marketing. From identifying the right influencers for your brand to managing successful collaborations, we uncover the essential tips and red flags every business owner needs to know. Get ready to elevate your understanding of influencer marketing as we uncover the secrets of building sustainable, successful partnerships in the digital age. Key Topics Working with Influencers - Importance of researching and approaching talent professionally - Red flags to look out for when evaluating influencers - How to manage talent to prevent burnout and enhance creativity - Recommendations for small businesses considering working with influencers - Allocation of budget for influencer marketing and user-generated content (UGC) creators Transition from Influencer to Talent Management - Challenges faced when transitioning to talent management - Emphasizing the importance of engagement, consistency, and audience insights when onboarding new talent - Dominance of TikTok as a platform and the recommendation to start on TikTok for faster growth Challenges and Evolving Industry - Common challenges for brands when working with influencers - Evolution of the influencer industry to include a vetting process, strict approval processes, and legal restrictions on brand endorsements - Providing essential information to support the creation of content that aligns with brand objectives Traits of a Good Influencer - Great insights and data alignment with brands - in and dedication to the brands they work with - Willingness to collaborate on content concepts Brand-Influencer Collaboration Process - Concepting, scripting, and drafting content before it goes live - Legal restrictions on brand endorsements - Providing influencers with brand and campaign overview, goals, and key messages Considerations When Working with Influencers - Brand fit - Insights and data alignment with brands - Dedication to the brand - Collaboration on content concepts Timestamped overview 00:00 Influencer transition to talent agency with marketing. 04:45 Establishing contacts, networking, sustainability for talent growth. 09:48 Content is king; budget for influencers. Utilize UGC. 13:03 Good influencer has insights, talent, and research. 16:37 Evaluate the creator's demographics for effective audience targeting. 19:28 Check the creator's engagement rate for collaboration. 23:42 Creators need to check in and recharge. 25:27 Support talent, ignore haters, stay true to self. 29:27 Analyse creator content for potential brand tie-ins. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Insufficient Funds: Practical Financial Advice for Making Smarter Money Decisions

    Insufficient Funds: Practical Financial Advice for Making Smarter Money Decisions
    Jul 5 2024
    James Millard is a financial advisor, director of Sufficient Funds, and author of the new book Insufficient Funds, A No BS Guide to Smarter Money Planning. On this episode of Flying Solo, James dives deep into personal and business finance. He shares how businesses can address cash flow challenges, explains why we all need an emergency fund - and how to save to create one, Plus he also discusses the significance of building wealth while enjoying life and provides invaluable advice on creating a spending plan to prioritise long-term goals. With a focus on teaching children about money, navigating the gender pay gap, and addressing common money myths, James and Cec engage in a conversation that is both enlightening and relatable. Whether you're a small business owner, a solo trader, or simply looking to enhance your financial literacy, this episode offers practical guidance and actionable insights for making smarter financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • From Burnout to Balance: Strategies for Wellbeing

    From Burnout to Balance: Strategies for Wellbeing
    Jun 11 2024
    Vesna Hrsto is a dedicated naturopath who has overcome burnout in her own business to continue helping others with their health and wellness. From a young age, she knew that she wanted to pursue a career in natural medicine and has been committed to her passion. Her experience with burnout has shaped her approach to her work, and she now strives to help others prevent and recover from similar experiences. From dietary changes to mental and emotional stress management, this conversation delves into practical approaches to maintaining physical and mental health amidst the demands of entrepreneurship. Key Topics Understanding and Addressing Burnout - Vesna's personal experience with burnout - Warning signs of burnout - Impact of chronic stress on physical and mental health - Importance of self-care and recovery Managing Stress through Nutrition - Impact of diet on stress hormones and energy levels - Dietary changes to reduce stress - Supplements for managing stress - Importance of regular meals and healthy cooking Understanding and Managing Mental Stress - Coaching and meditation for mental stress reduction - Draining effects of mental and emotional stress on energy - Role of attitude and perspective in stress management - Practical approaches to quieting the mind Physical Health and Stress Management - Role of exercise in managing stress - Benefits of daily exercise and strength training - Balancing hormones and setting up routines for better physical health - Regular checkups and obtaining basic pathology tests Building Healthy Habits and Preventing Burnout - Establishing healthy habits to prevent burnout recurrence - Motivation and energy from seeing results of healthy habits - Importance of proper nutrition, exercise, bedtime, and routine in preventing burnout Timestamped overview: 00:00 Struggled with work and stress, led to burnout. 05:31 Manage physical stress with diet and habits. 09:21 Mental and emotional stress impact energy levels. 12:10 Maintaining clarity in mind enhances productivity. 14:48 Balancing downtime while running a thriving business. 18:08 Self-care is crucial to show up better. 21:27 Recommend pathology test, reduce stress, take action. 25:28 Eating breakfast reduces stress and boosts metabolism. 30:00 Creating energy-shift habits for motivation and progress. 33:41 Success comes from simplicity, one step at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • Elevating awareness: Small business marketing strategies

    Elevating awareness: Small business marketing strategies
    May 26 2024
    Trevor Henselwood started his career in Canadian Broadcasting before making the move to Australia to explore the digital space. As the head of growth at WebSavvy, Trevor has played a vital role in helping numerous eCommerce brands thrive, including some of the most beloved businesses in the nation. In this podcast Trevor explores the complexities of awareness marketing, offering valuable insights and practical advice for business owners and marketers alike. Listen in as he unpacks the challenges of measuring the impact of awareness marketing, the importance of brand messaging, the seesaw effect of investment and ROI, and the need to diversify marketing channels. Key Topics The Importance of Brand Messaging and Awareness Marketing - Creating a clear introduction to the brand - Highlighting the benefits of the product or service - Aligning the website with the brand message - Allocating a specific portion of the marketing budget for awareness (10-20%) - Importance of understanding different audience types and having benchmarks for performance Integrating Elements in Awareness Marketing - Challenges of integrating various elements in awareness marketing - Difficulty of measuring everything in awareness marketing - Importance of measuring success based on appropriate KPIs Marketing Strategies and Budgeting - Marketing budget for small businesses - Anticipating changes in the market - Knowing when to pull the marketing plug - The seesaw effect of investment and ROI Diversifying Marketing Channels - Diversifying marketing channels based on the target audience - Warning about the risk of diluting the brand message when diversifying channels - The importance of a consistent core campaign message across different channels Business ROAS and Holistic Measurement - The concept of business ROAS - Using alternate measures to show the effectiveness of awareness campaigns - How awareness marketing can help qualify more people for performance marketing Advice for Newcomers to Google Ads - Focusing on defining audiences and working on performance before venturing into awareness campaigns - Ensuring fulfillment and positive customer experiences before investing in ads Revisiting the Importance of Awareness Marketing in the Overall Marketing Mix - The importance of building an awareness strategy Timestamped overview 00:00 Started at WebSabbie, learned from Showpad, applied ideas. 04:09 Brands lack good awareness strategies, timing importance. 09:34 Measure marketing success accurately, invest in future. 11:37 Challenges in measuring marketing performance effectively. 15:38 ROI seesaw effect: Spend more, ROI drops, improves. 18:41 Explore channels, maximize audience for awareness campaigns. 23:12 Craft brand messaging strategically to engage customers. 26:10 Stay focused on future, data-driven decisions. 29:04 Focus on performance first, then build awareness. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • TikTok marketing: How to leverage social for business

    TikTok marketing: How to leverage social for business
    May 20 2024
    With a background rooted in a family skincare business, Olivia Jenkins brings over a decade of experience in navigating the ups and downs of the industry. From mastering the art of tenacity to juggling a career, pregnancy, and education, Olivia's journey is one of resilience and determination. She joins us on Flying Solo to share her top learnings from the world of e-commerce, brand strategy, and the power of platforms like TikTok to boost sales. Key topics E-commerce Strategy and Marketing: - The significant growth of e-commerce during the pandemic. - Advice for small businesses to embrace e-commerce. - Importance of an online strategy for established businesses. Growth Activities and Brand Exposure: - The necessity for businesses to focus 80-90% of their time on growth activities. - Social media, email marketing, and collaborations for brand exposure. - Maximizing effort and exposure through brand partnerships. Audience Engagement and Promotion: - Crucial role of list building through email and SMS marketing. - Recommendations for participating in sales events such as Black Friday and Cyber Monday. - Exercising caution to avoid eroding brand equity through continuous discounting. Customer Loyalty and Brand Authenticity: - Techniques for nurturing customer loyalty through authentic and personal communication. - Importance of staying close to the customer and nurturing VIP customers. - Building authenticity by communicating brand values and focusing on unique identity. TikTok Platform and Content Strategy: - Significance of TikTok as a platform with high engagement in health, beauty, fashion, and lifestyle industries. - Recommendations for quality content creation on TikTok, with an emphasis on posting frequency and music as an important element. - Utilization of TikTok's touch points and impressions for business presence. Time stamped overview 00:00 Key lessons from business journey and investors. 03:22 Childhood skincare brand dream, family business experience. 07:02 Transitioned from product to business consulting services. 10:39 Early focus on growth activities to gain exposure. 15:19 Inbox overload during retail events requires diversification. 18:00 Stay close to customers, focus on authenticity. 20:36 Understand yourself, communicate clearly, and avoid comparison. 24:45 Focus on TikTok, analyze posts, replicate successful content. 28:45 Encourages business plans for startup success. 29:54 Discipline and planning are crucial for success. 33:13 Grateful for the invitation, enjoyed being here. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Rethinking resilience: Emotional wellbeing in a time of uncertainty

    Rethinking resilience: Emotional wellbeing in a time of uncertainty
    Apr 8 2024
    Joe Pane is a seasoned psychologist and sociologist who has been aiding businesses and individuals in navigating uncertainty for over twenty years. Pane is the creator of the emotional fitness formula and is an authority on mindset. His new book, Courage To Be You, is filled with valuable advice on reframing feelings around uncertainty for a happier healthier existence. Key Topics Emotional Fitness and Resilience: - Understanding the emotional fitness formula and its five core principles - Overcoming desensitization to the term "resilience" - Cultivating hope on both macro and micro levels - Integrating ambition into meaning for resilience Strategies for Emotional Wellness: - Engaging in meaningful hobbies aligned with values - Implementing morning rituals for emotional fitness - Reevaluating busyness and prioritizing impactful activities - Setting up positive morning rituals to shift psychological shorelines toward positivity Self-Care and Prioritisation - Starting the day with "me time" for improved emotional fitness - Reevaluating daily tasks and focusing on impactful activities - Being loyal to personal values and creating boundaries - Prioritizing self-respect and self-care in the morning routine. Time-stamped Overview 00:00 Book on mastering uncertainty after 18 years. 03:26 Emotional fitness formula for navigating uncertainty's 5 principles. 06:33 Transition from ambition to meaning; navigating life. 11:31 Values are emotional compasses influencing decision-making. 14:53 Creating clean and healthy perspective for resilience. 18:51 Macro and micro hope: two levels explained. 21:38 Creating momentum with structure for emotional fitness. 24:21 Daily reset shapes day, prioritize morning rituals. 26:55 Set a low bar for entry, prioritize. 30:12 Initiating a morning me-time challenge for listeners. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • Uncovering sales success: Secrets from a sales leadership expert

    Uncovering sales success: Secrets from a sales leadership expert
    Apr 8 2024
    Anna Glynn is a sales leadership specialist with a wealth of expertise in navigating the constantly evolving landscape of sales. Anna's new book, Strong, delivers evidence-based strategies to empower sales professionals and their teams with the knowledge they need to succeed. Anna shares her journey from selling homemade goods as an 8-year-old to becoming a sales professional in the corporate sector. She emphasizes the importance of mindset and toolset in achieving success in sales, highlighting the significance of resilience, optimism, and strong networks. Key Topics 1. Sales Success Factors - Emphasis on off-field factors such as mindset and toolset - Importance of resilience, optimism, and strong networks - Connecting with purpose as a motivating driver - Building and maintaining quality relationships for support and growth - Practical strategies for nurturing resilience and an optimistic mindset in sales teams 2. Leadership and Team Management - Fostering engagement and satisfaction to create thriving sales cultures - Importance of leadership in driving team performance and organizational success - Strategies for hiring and retaining motivated and autonomous sales staff - Creating supportive environments to help sales teams thrive during challenging times 3. Influence and Persuasion in Sales - Repositioning influence and persuasion as offering valuable solutions - Understanding and addressing customer needs and challenges - Nurturing prospects and converting relationships into sales - Strategies for closing deals and maximizing sales opportunities 4. Strong: Anna Glynn's Book - Background on the genesis of "Strong" and its focus on sales leadership strategies - Information about the book and where it can be found. Time-stamped overview 00:00 Success in sales comes from off-field factors. 04:10 Sales success: optimistic mindset, strong networks, purpose. 09:42 Sales teams face increasing challenges, need support. 13:41 Traits of optimists: positive, proactive, grateful. 16:45 Influencing customers by offering helpful products/services. 20:59 Maximize client nurturing for successful, easier sales. 25:28 Developed strong leadership through positive psychology exploration. 27:14 Identifying gaps and supporting sales teams effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins