For Bitter For Worse was inspired by Shelley and Jeff Elkovich’s long, sparky marriage and love for celebration.

When they made the choice to drink less alcohol, they were frustrated by the lack of sophisticated options. They are innovators and flavor-chasers who set out to make the kinds of drinks they enjoyed - cocktails they were proud to serve their friends. This led to delicious drinks containing no added flavors—“natural” or otherwise—and are low glycemic and low carb, sweetened with pure monk fruit, wine grape nectar, or maple syrup. Simply put, they’re delicious AF! 

Whether you’re the designated driver, sober for life, or just pacing yourself at a party— For Bitter For Worse has you covered!

Amanda Thomson, CEO and Founder of B Corp Certified Thomson & Scott, was raised on a plant-based, no sugar diet by her health-conscious mother and always had a keen interest as to what’s in her food.

She is now leading the global shift to alcohol-free drinking by recently launching game-changing Noughty - the first top quality alcohol-free, organic, vegan, halal, low sugar sparkling. Made of 100% organic grapes, Thomson & Scott prides themselves on using only the best grapes for our Noughty bottles. Their organic grapes are grown with minimal intervention in the harvesting and production process.

Amanda is also driving the debate for greater transparency in wine production and labelling and wants consumers to push to know what’s in their bottle. Thomson & Scott now sells to the world’s coolest bars, restaurants, hotels and spas in key territories including Australia, Europe and North America.

Better Rhodes is the place where anyone and everyone trying to find tasty alcohol-free options can come and find the best that the AF market has to offer. Better Rhodes was born when founder, Chris Becker, couldn't find more than a few alcohol-free options. Even once he found them it was very expensive to buy a 6-pack from each company.

This is where Better Rhodes comes into play. They are an online marketplace that  strives to give you the best alcohol-free options from all over the globe in one place at a reasonable cost. Their goal: make alcohol free taste great, easy, and affordable.

Over a decade ago Ted Fleming, Founder & CEO of Partake, gave up alcohol due to a medical condition but missed the taste and discovery of new craft beers. But more than that, he missed the social connection that comes from sharing a drink with a colleague after a hard day's work or joining in to celebrate special occasions with family and friends.

So a friend suggested that he try non-alcoholic beer. The problem was most of the non-alcoholic beer he tried tasted awful, and there was almost nothing in terms of variety. Unfortunately the long-standing stigma surrounding non-alcoholic beer had been well deserved.

Ted launched Partake Brewing to bring all the things that make craft beer great to non-alcoholic beer drinkers including taste, variety, authenticity, creativity, and passion.

Wilderton Founders Brad Whiting and Seth O’Malley came together for a new vision of distilling. Brad, a liquor industry veteran, longed for drink options that would celebrate the complexity and experience of a traditional spirit but that paired better with an active lifestyle. Seth, an expert distiller, had a passion for botanicals and was feeling constrained by the limited flavors celebrated in spirits.

When the two connected, the answer was clear: they set out to create distilled spirits rooted in flavor, unbound by alcohol. With Oregon’s adventurous spirit as their guide, Seth and Brad began a two-year journey of experimentation. Free from the confines of traditional thinking, they combed Seth’s vast library of botanical samples, tried dozens of wild combinations, and experimented with various production methods. The goal? To create spirits with unique flavor and complexity that would elevate non-alcoholic cocktails.

The beautiful result was Wilderton.

Spiritless started from a simple premise — that you can make a cocktail that isn’t a cocktail, one that everyone can enjoy. Creating a non-alcoholic spirit in the birthplace of bourbon isn’t for the meek and mild.

But the Spiritless team’s history of entrepreneurship, coupled with their decades of full-proof spirits experience, told them it could be done. Their early efforts at distilling non-alcoholic spirits were mixed, at best. (If you’re picturing a PVC pipe and a popcorn machine, well, you’re not too far off.) Undaunted, they kept experimenting. Taste-testing. Tinkering.

The result was Kentucky 74, a beautifully distilled non-alcoholic spirit crafted to complement your favorite bourbon cocktails. It serves up a high quality, smooth finish, underpinned by familiar notes of caramel, vanilla and oak... without the regrettable, I-need-to-rethink-my-life-choices next days. Spiritless supports the conscientious cocktailers, the no-and-low-ers, the people who want to live fully but drink differently.

Spiritless allows you to cut down your alcohol intake — and your calories — so you can shake, stir, sip and celebrate the way you want.

Element Shrub started in 2013 when Charlie and his wife Angela were involved in a small, non-profit that foraged local fruit. Through this organization, they learned various techniques to preserve fruit. Around the same time, Angela was pregnant with their first child and began craving something that had the complexity of a cocktail but that was healthy, made with real ingredients and, of course, had no alcohol.

One day, after harvesting 400 pounds of crabapples, they were looking for recipes for their bounty and came across the concept of “shrubs”. They learned that shrubs (not small bushes) have a long and complicated history dating back to the 15th century. In colonial America, shrubs became popular as a way to preserve fruit harvested throughout the summer using vinegar (instead of citrus).

With this knowledge and fruit from their neighborhood, they started experimenting with shrubs by adding different herbs and spices to create intriguing flavor combinations. After mixing their first batch with some sparkling water, the result was a drink that was incredibly refreshing and satisfied every aspect of Angela’s craving.

Eventually Element Shrub was created to produce products with real, simple ingredients that taste good and don’t have a ton of sugar. This means 1) Organic apple cider vinegar 2) Whole, fresh (non-GMO) fruit 3) Organic herbs and spices and 4) A touch of organic cane sugar. These shrubs, which once seemed like a simple solution to a healthy non-alcoholic drink for Angela have evolved into a line of products that are truly unique and wholesome enough to drink every day.

Mocktail Club provides all natural ready-to-drink premium crafted cocktails with superfruits, tannins, rich flavors, as well as prebiotics and antioxidants. Mocktail Club is perfect for people who want a healthier lifestyle and alternative to alcohol but still want the kick. Mocktail Club emerged when Pauline Idogho, Founder & CEO of Mocktail Club, was looking for exciting and healthy non-alcoholic options, but found limited options with rich and interesting flavors. In her quest to maintain her social experiences and inspired by her global travels, she began creating bold and daring flavors that are typically not found in non-alcoholic beverages. Mocktail Club celebrates and embraces the world by infusing global spices such as cardamom, chili peppers and lemongrass. They’ve captured the sights and sounds of travel experiences and bottled them up for you to enjoy at your next social occasion!