• #33 Get Cheaper Leads with the ‘On-Platform’ Funnel
    Aug 1 2024

    Need to set up a sales funnel ASAP, but got no time?

    Then the ‘On-Platform Funnel’ is for you!

    All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer.

    Listen to today’s podcast to learn all about a funnel that’s:

    • Quick and simple to set up – no Web pages needed!
    • Gets you cheap leads (because of the way on-platform ads work…)
    • Gives decent returns once you follow up on each lead

    If you’re low on time and resources, or just want to test out a new offer..

    … Then the On-platform Funnel does an admirable job of getting you a ton of leads - when done the right way. .

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    8 m
  • #32 Dorothy Andreas: How to Overcome Tragedy and Grow Rich by Serving Others
    Jul 23 2024

    There were plenty of times where Dorothy could’ve given up being an entrepreneur.

    Like when she tragically lost her first business and her friend to a fire…

    Or when she nearly lost everything to disaster and was only left with the clothes on her back…

    … and even during the dozens of times she and others doubted her capabilities.

    Yet here we are today, in the presence of one of the most successful entrepreneurs in the U.S. beauty industry, with over 40 years of experience.

    In this interview with Dorothy Andreas, you’ll learn:

    • How to turn adversity into opportunity… (including COVID-19)
    • Why caring for your community is great for your business health as well
    • How to create demand for a market that doesn’t exist
    • How she has created multiple successful businesses simply by wanting to serve others.

    You can link up with Dorothy at these pages:

    https://streamlinesuccess.com/

    https://www.instagram.com/streamlinesuccess/

    https://www.tiktok.com/@dorothyandreas

    Get her books on Amazon:

    Streamline Success - https://a.co/d/hVDWAIx

    Conflict Revelation - https://a.co/d/9JSWpBe

    Build A Million Dollar Beauty Business - https://a.co/d/hOPVn0k


    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com


    Key points:

    00:00 - Introduction and Background of Dorothy Andreas

    02:23 - Challenges Faced and Loss of First Business

    05:02 - Importance of Learning New Skills and Systems

    07:21 - Overcoming Adversity and Starting a Day Spa

    09:28 - Caring for the Community and Fundraising Event

    11:29 - Expansion of Business and Opening Multiple Locations

    13:18 - Becoming International President and Recognition in Industry

    15:27 - Devastating Fire Incident and Loss of Everything

    17:21 - Rebuilding and Finding Balance in Life

    18:54 - Starting a Workshop and Transitioning into Coaching

    23:20 - Attending Strategic Coach and Exploring New Opportunities

    24:49 - Creating Technology for Printable Gift Certificates



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    50 m
  • #31 How to Construct a VSL Funnel for High Ticket Offers
    Jul 18 2024

    VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.

    I remember running a VSL funnel for my publishing business back in 2009

    And it worked tremendously to help me build a high 6-Figure business.

    If you are a coach or expert and want to get your own VSL funnel build.

    Then you don’t want to miss this podcast because we’re covering:

    • How to VSLs build trust and authority which is the #1 ingredient for high ticket sales
    • Why building empathy is important and how to do it
    • How to create an offer that people will say yes to
    • The ‘must have’ components in your VSL funnel

    We even use it ourselves for our own business – so we KNOW it works!

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    14 m
  • #30 40 Years of Marketing Gold: The Legendary Brian Kurtz Reveals All!
    Jul 15 2024

    Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’.

    But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga…

    … It’s actually one of the many secrets behind his WILDLY successful direct marketing career.

    He’s finally on the show, so today you’ll learn:

    • The HUGE mistake many marketers make with their copy
    • How to find a mentor (and make them want to guide you)
    • Why selling shouldn’t be your priority if you want your business to last
    • How marketing is different 40 years ago vs now, and what we can learn from the legends.

    … and other ways to take your business to the next level

    If you’re in it for the long haul, then Brian’s tips are pure gold.

    Overdeliver by Brian Kurtz: https://overdeliverbook.com/

    Brian Kurtz’s Sunday Blog: https://www.briankurtz.net/

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    Key Points:

    00:00 Introduction and Welcome

    01:10 Meet Brian Kurtz: Marketing Legend

    01:40 Mentorship and Learning from the Best

    03:22 The Importance of Audience in Marketing

    17:13 Building a Business vs. One-Shot Promotions

    27:44 Boardroom's Unique Approach to Expertise

    32:14 Iconic Promotions and Villains in Copywriting

    33:20 Transition to TV and Infomercial Success

    35:31 The Make or Buy Decision in Business

    43:44 The Importance of Physical Products in Marketing

    47:21 Building and Scaling Mastermind Groups

    59:21 Personal Development and Marketing Intertwined



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    1 h y 2 m
  • #29 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS!
    Jul 4 2024

    What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel?

    All without spending additional money on ads?

    Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel.

    A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars.

    In today’s episode, you’ll learn:

    • How to improve the quality of your leads.
    • The one video that your funnel needs to build trust.
    • How to get sales from people who don’t show up for your Webinar.
    • Our comprehensive strategy to market to your leads AFTER the event.

    If you currently do webinars this is a must watch episode. Watch the video to see the whole framework here https://youtu.be/6TxtuibbADg

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    13 m
  • #28 How Roy Phay Manifested His Successful 7-Figure Spiritual Coaching Business!
    Jun 26 2024

    Roy was at his wit’s end after losing his business, going into debt, and falling into depression.

    Then he discovered something rich people use to get RICHER…

    Soon, he started teaching it to others too.

    Now, he’s got MILLIONAIRES asking for HIS advice on how to make important million-dollar decisions for their businesses.

    Today’s episode is all about Roy’s amazing comeback story - and how his spiritual coaching business went from zero to 7 FIGURES in record time.

    You’ll discover:

    • Why great MESSAGING gets you clients - even if they’re skeptics
    • How to BRAND yourself effectively as a coach in 2024
    • How Roy uses his past RESULTS to win clients over
    • Why competition doesn’t matter - if you POSITION yourself right

    … and why NOW is the best time to join the spiritual coaching ‘gold rush’!

    Visit Roy Phay’s website here: https://www.royphay.com/

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    46 m
  • #27 How To Get More High Ticket Sales With A Boomerang Funnel
    Jun 21 2024

    Most of the time, people don’t buy your high ticket offers because:

    1. They haven’t spent enough time with you to know, like, or trust you
    2. They aren’t entirely convinced that your solution is for them

    The good news is I found a way to turn things around and convert cold prospects into high ticket clients… WITHOUT needing a MASSIVE marketing budget.

    (While helping you identify those who are ready to buy)

    I call it the ‘Boomerang Funnel’.

    To date, we’ve already helped 5 of our clients scale their businesses to 6 and 7 figures (some from start-up) with this one funnel.

    In today’s episode, I’ll answer these questions:

    • How to change the minds of non-buyers
    • How the boomerang funnel attracts high quality leads who are ready to buy.
    • How to enjoy the ‘boomerang effect’ by getting prospects who are ready to buy at a later date.

    PS. This sales funnel is so good we’ve started using it for our own agency. The best part is we are also building our list (an asset) - which makes our business more valuable in the long term.

    Download the full funnel here: The Boomerang Funnel

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    11 m
  • #26 30 Slides to CRUSH those High Ticket Sales with your Webinar
    Jun 10 2024

    Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers?

    Look no further!

    We designed this template to help you save time and convert high-ticket clients.

    Here’s what you’ll learn:

    • How to make your presentation VALUABLE to your clients
    • Why QUALIFYING your audience saves your time (and money)
    • How to add a story that RESONATES with the audience
    • …and various ways to craft a high-converting webinar presentation

    Download the template here: Webinar presentation template.pptx

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    19 m