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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and dan Gwalter discuss the challenges faced by Fractional CMOs and how to navigate the personal transition when entering a portfolio career. They cover topics such as establishing credibility, building resilience, managing work-life balance, and the importance of sales and marketing skills. They emphasize the need for adaptability, learning from rejection, and finding support from others. They also discuss the integration of work and personal life and the importance of taking regular breaks and regrouping. The episode concludes with a discussion on mindset and the challenges of growth in fractional leadership.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

• Establishing credibility and building a brand takes time in the fractional landscape.
• Sales and marketing skills are essential for success in a portfolio career.
• Rejection is often a 'no, not now' rather than a permanent rejection.
• Finding support from others and seeking feedback is crucial for personal resilience.
• Work-life balance in a portfolio career requires integration and finding a blend that works for you.
• Taking breaks and regrouping is important for mental and physical well-being.
• Mindset plays a significant role in navigating the challenges of growth in fractional leadership.

Sound Bites

• "Establishing credibility and building a brand takes time in the fractional landscape."
• "Sales and marketing skills are essential for success in a portfolio career."
• "Rejection is often a 'no, not now' rather than a permanent rejection."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Send us a Text Message.

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the strategies fractional CMOs can adopt to grow their portfolio. They cover topics such as leveraging networks and referral mechanisms, building thought leadership, and managing multiple clients without compromising on service quality. The main takeaway is that business development is the primary struggle for fractional consultants, and it requires dedicated time and effort. They emphasize the importance of getting the foundational elements right, such as identifying ideal customers and understanding the purpose of content. They also discuss how to manage an increasing client base and the option of forming strategic partnerships.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

• Business development is the primary struggle for fractional consultants.
• Dedicate a healthy amount of time each week to ongoing business development.
• Get the foundational elements right, such as identifying ideal customers and understanding the purpose of content.
• Manage an increasing client base by adjusting pricing, forming strategic partnerships, and maintaining a balance between work and personal life.

Sound Bites

• "The bit that fractional consultants cite as their primary struggle is business development."
• "If you price per hour, then most people will benchmark you on a 37 and a half hour type week."
• "Your profile shouldn't be a CV. It should be a landing page for your business."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Send us a Text Message.

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss how Fractional CMOs can become trusted advisors to their clients. They explore the meaning of being a trusted advisor and how to transition from being a service provider to a retained advisor. They also discuss the importance of building an advisor-level relationship and the value of integration into the client's business. They provide insights on pricing advisory services and the pitfalls of using an hourly rate model. The episode concludes with a preview of the next episode on strategies for expanding client relationships.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

• Fractional CMOs need to establish themselves as trusted advisors to maintain long-term client relationships.
• Being a trusted advisor means providing high-level expertise and guidance to clients.
• Transitioning from a provider to an advisor requires building trust and credibility over time.
• Integration into the client's business and involvement in strategic decision-making can increase the value offered as a fractional executive.
• Pricing advisory services should be based on fixed monthly rates with agreed deliverables, rather than an hourly rate model.

Sound Bites

• "When I think about advisor, I think the consultancies get this right and they have, they always have done."
• "The whole concept of being the trusted advisor, the key word in that sentence is trusted."
• "The more integrated you get into the business, the more value you can offer because you're having those conversations."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.