In this episode of FranchiseU!, Kathy sits down with Heather McLeod, MBA, CFE, Chief Growth Officer at Authority Brands. McLeod oversees the key growth drivers for the premier home service franchisor in North America. She is also a franchisee with Woofie's Pet Sitters, Dog Walkers & Mobile Pet Groomers. This special episode offers you sage wisdom from both a franchisor’s and franchisee’s perspective.

Heather McLeod’s focus at Authority Brands is on increasing same-store sales for existing franchisees and expanding the network with new locations across the US and Canada. With a proven track record, McLeod excels as a change agent, revitalizing programs, systems, and processes. She is skilled in building collaborative, high-performing teams and has a strong background in creating scalable marketing systems to support ongoing franchise growth. McLeod holds an MBA in Marketing and a BBA in Entertainment Marketing and Management, and actively contributes to community organizations such as the Boys and Girls Clubs of Metro Baltimore and the Women’s Franchise Network. Her specialties include lead generation, digital marketing strategy, branding, cross-functional team management, and franchisee relationship building.

In this episode of FranchiseU!, Kathy sits down with Alicia Miller, Author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity. The marriage of private equity and franchising may be a mystery to you, but one thing is certain. The influx of Private Equity capital in franchising has accelerated the growth of many franchisors and multi-unit franchisees. Make sure to listen as Miller provides valuable insights into the impact that Private Equity has made on the franchise model.

In this episode of FranchiseU!, Kathy sits down with Dennis Weese, Chairman of the Board of West Point Optical. During their lively conversation they discuss Weese's career journey (which emphasizes the importance of collaborative relationships between franchisors and franchisees), the support and training provided by Pearl Vision, as well as West Point Optical's infrastructure and plans for growth. Weese offers valuable advice that stresses the significance of collaboration and active listening in the journey towards success.