Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission.

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

Introducing our newest baby. Our Director of Content, Michaela Hallam and Director of Marketing, Richard Blake sat down to talk through Fresh Air’s newest offering, Fresh Air Media. For years, we’ve helped build your brand’s own audio with podcasts, and now we are helping you to build your brand through audio. From building a brand's audio strategy, to launching your own show, to running bespoke creative audio campaigns and partnerships with other shows - we think podcasting is only just getting started.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.uk

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Susanne Nowak is the Senior Brand Manager at Mondelez. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to talk about using stark insights to create meaningful work that brings awareness to the issues that matter in society.

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

Helen Saul is the Head of marketing at Shelter. She joined Fresh Air Production's Director of Content, Michaela Hallam at Media 360 in Brighton to talk about disrupting people’s experiences to incite meaningful and much-needed conversations on the matters that matter.

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

At Media 360 in Brighton, Director of Brand & Marketing at OVO, Alice Tendler joined Fresh Air Production's Director of Content Michaela Hallam to talk about her attitude towards risk, tech innovation and blurring the boundaries of media and creative at OVO. All whilst encouraging people to go green with their energy consumption.

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

For ten years Sam McAlister was the interviews producer on BBC 2’s flagship news programme Newsnight, securing head-to-head pieces with Silicon Valley CEOs, world leaders and Hollywood stars. A former barrister, she turned to journalism after a successful career in criminal law and has since negotiated with everyone from Buckingham Palace to the White House, Facebook to Tesla. Sam is now a Visiting Senior Fellow in Practice at LSE Law School, where she teaches negotiation.

Working in a largely unseen role on Newsnight, Sam undertook the delicate negotiations that underpin some of the biggest exclusive interviews in British news.

Sam secured include exclusive interviews with Sheryl Sandberg, Justin Trudeau, Bill Clinton, Elon Musk, Benjamin Netanyahu, Trevor Noah, and Eric Schmidt.

Her book Scoops: Behind the Scenes of the BBC's Most Shocking Interviews, offers a backstage pass to some of these unforgettable moments.

Most notably Sam led negotiations for the ground-breaking interview with HRH Prince Andrew. The first time a senior royal had agreed to such a journalistic interview, and in the midst of an international scandal, it went on to make headlines around the world and have a serious impact on the Royal Family and in April the story became the Netflix smash hot - ‘Scoop’, starring Billie Piper and Gillian Anderson.

At Media 360 in Brighton, Sam joined Fresh Air Production's Director of Content Michaella Hallam to talk about the biggest risks she's ever taken, Prince Andrew's approach to risk and why its important for brands to be innovative and take risks.

This episode is part of Fresh Air's Media360 series, follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate.

At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting.

Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt Holland Head of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice.

They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander.

Listen to Upfront here.

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In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market.

Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned.

This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk

See omnystudio.com/listener for privacy information.