• From Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingrad

  • Jun 19 2023
  • Duración: 36 m
  • Podcast

From Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingrad

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  • Resumen

  • In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.

    Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.

    Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

    QUOTES:

    "We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad

    "When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc

    "The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad

    KEY TAKEAWAYS:
    • The Success Story of an Emerging Brand
    • Crafting a Compelling Narrative to Secure Retail Space
    • Navigating the Competitive Landscape for Retail Facings
    • Overcoming Technical Challenges in Developing a Healthy Cereal Alternative
    • Collaboration with a Food Scientist: Breaking Barriers
    • Testing the Final Product: A Toddler's Approval
    • Launch Strategy and Considerations for Success
    • Identifying the Gap: Lack of Healthy Cereal Options
    • Leveraging Data to Win Over Retailers
    • Balancing Marriage and Partnership Outside of Business
    • Surrounding Oneself with Positivity and Like-Minded Individuals
    • Synergies in Business Relationships
    ABOUT THE GUEST:
    Margaret Wishingrad
    CEO/Co-Founder of Three Wishes
    Linkedin: https://www.linkedin.com/company/three-wishes-cereal/
    Website: https://threewishescereal.com/

    CHAPTERS:
    00:00 | Introduction
    04:35 | Food as Medicine: A Journey to Mindful Parenting
    09:04 | Journey to Creating Innovative Cereal
    12:57 | Building a CPG brand through retail strategy
    16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction
    18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success
    21:16 | Thriving in the Mess: Embracing Chaos and Growth
    23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together
    27:22 | Love, Entrepreneurship, and Never-ending Celebration
    32:16 | Building Trust and Excitement: Creating a Fun Household Brand
    33:25 | Female Founders Revolutionizing Industries with Purpose
    34:55 | Outro

    This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

    Produced by Heartcast Media
    http://www.heartcastmedia.com/
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