• From Marketplace to Community - with Katelyn Alberts of VERVERY

  • Feb 9 2024
  • Length: 42 mins
  • Podcast

From Marketplace to Community - with Katelyn Alberts of VERVERY By cover art

From Marketplace to Community - with Katelyn Alberts of VERVERY

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  • Summary

  • The startup journey is full of twists and turns – but it can also present new opportunities as you go down the path.

    Today’s guest, Katelyn Alberts started her journey with the idea of building a marketplace – and quickly transformed it into something even greater than that.

    During our talk, we covered some really timely topics for any founder:

    - How Katelyn, as a nontechnical founder, was able to navigate the tough question of whether to hire a tech team or recruit a tech founder – and how she discovered an even better approach.

    - How to go from seeing a problem that needs to be solved – to deciding to take action on it yourself.

    - What to do when you get started – and how to define your MVP

    - The challenges of building a 2 sided marketplace – and knowing how to recruit participants on both sides.

    - How adding a community mastermind to the mix can add huge value to the core members of the audience – and generate more revenue to help grow the business

    - The importance of getting the formula right in one location – to achieve “density” – before scaling

    Links for Katelyn:

    VERVERY: https://www.ververy.com/
    LinkedIn: https://www.linkedin.com/in/katelynalberts/
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