In this episode of 'No Fixed Agenda,' the fellas are joined by Braden Williams, marketing manager for Monster Energy's Reign division. He discusses branding strategies and social media that helped get the brand off the ground. We talk about Braden's journey from intern (for Jeff) to a pivotal role in marketing.

Key topics include social media branding, athlete endorsements, and event-based marketing initiatives. Braden and Jeff dive into nostalgic and humorous recollections from their time working together. Stories involve quirky office dynamics, memorable characters and humorous incidents involving a unique masseuse and the U.S. Marshals. This episode blends professional insights with amusing anecdotes for a thoroughly entertaining listen.

00:00 Introduction to the No Fixed Agenda Podcast

00:35 Meet Brandon Williams: Marketing Manager for Monster Energy

01:25 Braden's Career Journey: From Intern to Marketing Manager

01:56 The Evolution of Rain: A Deep Dive into Branding and Marketing

04:53 Nostalgic Stories and Lessons Learned

06:07 Braden's Early Career and Mentorship

16:15 From Oakley to Monster: Career Highlights

20:45 The Branding Strategy Behind Rain and Monster

32:25 Reflecting on Brand Marketing Challenges

32:50 Launching the Brand with Monster and Coca-Cola

33:05 Inside the Canning Facility

34:27 The Intricacies of the Canning Process

36:01 Marketing Stunts and Brand Launch

39:13 Social Media Struggles and Strategies

44:53 Fitness Influencers and Athlete Selection

53:47 Traveling for Brand Promotion

01:03:19 Memories and Anecdotes from the Past

01:06:08 Conclusion and Final Thoughts