Mark Clements talks to Pablo Cifuentes, chief technology officer with PhagLab, about phages and how and why their use in the poultry industry is set to increase.

Abi Vincill, brand manager for Farmer Focus, the winner the 2024 Chicken Marketer of the Year award, elaborates how Farmer Focus puts the grower first in consumer marketing -- and shares her favorite chicken dish.

Andrew "Andy" Parks Benson, Ph.D., associate professor, poultry science, University of Georgia, details how he has utilized artificial intelligence to significantly reduce the amount of time it takes him to create case studies for his poultry science classes. He also trains students on using artificial intelligence to successfully complete tasks. Recorded at the 2024 Poultry Science Association Meeting.

As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and processed over the next decade. Christophe Pelletier, global food and agriculture futurist, strategist and advisor, The Food Futurist and keynote presentation for the upcoming Chicken Marketing Summit, shares his insights into what the consumers of tomorrow will be looking for to help chicken marketing, production and processing proactively plan in the quest to keep chicken as the protein in the center of the plate.

The global poultry industry is adjusting to using fewer antibiotics, taking many laying hens out of cages, and in some cases, providing outdoor access for flocks while at the same time striving for continuous improvements in bird health and welfare.

Join a panel of experts for a discussion of the promising technologies being researched and developed to improve the health and welfare of broilers, turkeys and layers.

Panelists:

• Joshua Deines, Ph.D., technical services device lead, Zoetis
• William Herring, Ph.D., vice president, research and development, Cobb-Vantress
• Theresia Lavergne, Ph.D., senior technical service manager, Natural Biologics
• Dr. Linnea Tracy, veterinary services manager, Ceva Animal Health

Moderated by Terrence O'Keefe, content director, WATT Global Media

This episode is sponsored by Ceva Animal Health, Cobb-Vantress, Natural Biologics and Zoetis.