• GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

  • Jul 12 2022
  • Duración: 25 m
  • Podcast

GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

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  • We are excited to introduce our very first Partner Podcast!


    Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurement Partner Account Manager at Google, will discuss with Charles Duenas, Senior Expertise & Innovation Manager at fifty-five, how Enhanced Conversions can help maintain a privacy-proof measurement. Hear what’s top of Charles' mind when approaching Enhanced Conversions and how to consult clients.
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