What does it take to go from solo agent to community leader? For Sandee Payne, the answer came from a single moment of saying yes before she was ready. A military spouse turned interior designer, Sandee spent years helping families feel at home across the world. That love for creating spaces eventually led her to real estate, where she built a thriving business centered on listings and design-driven marketing.

Early in her real estate career, Sandee noticed that agents often worked hard but lacked structure. Determined to change that, she tracked everything and shared what she learned. Her natural ability to teach became a foundation for coaching others. “I realized if I could do it, anyone could,” she said.

Her defining moment came on stage at a Tom Ferry event, when she was dared to sign 100 listings in 10 months. With 8,000 people watching, she accepted. The challenge forced her to focus, simplify, and prove what was possible through consistent effort. “I had to believe it before I could see it,” she recalled. Ten months later, she reached 103 listings.

That accomplishment sparked something bigger. Sandee created a Facebook group that grew into thousands of agents following her strategies. What started as one bet evolved into a full accountability platform, showing others how to set measurable goals and follow through.

In this episode, Brian Charlesworth talks with Sandee about turning pressure into performance, the power of public accountability, and how her Zero to 100 Listing Challenge is helping agents shift from reaction to intention. They also explore why systems, mindset, and community are now the backbone of her business.

Top Takeaways:

(3:21) Life as a military spouse and constant change

(6:07) From interior design to real estate

(8:46) Focusing on listings and early success

(10:58) How technology reshaped the industry

(14:22) Standing out through creative marketing

(16:16) The $10,000 bet that changed everything

(19:14) Bringing others along through accountability

(22:38) The power of focus and belief

(26:32) A $10,000 story of luck and persistence

(28:41) Visualizing success before it happens

(31:17) Why listing agents hold the leverage

(33:31) Building tools and community for agents

(35:26) The Zero to 100 Listing Challenge explained

Tune in now to hear how one bold yes turned into a movement that’s changing the way agents think about accountability.

Registration for the Zero to 100 Listing Challenge is officially live! Visit www.02100listingchallenge.com to join the 10-month race kicking off January 1, 2026.

About Sandee Payne

Sandee Payne is a Broker Associate and the founder of the Designed 2 Sell Real Estate Group in Central Texas. After 18 years as a Texas resident and military spouse, she combines her real estate expertise with decades of experience in interior design and home styling. Sandee began her career with Centex Homes in 2007 and has since helped countless families find and create their ideal homes. Her design work has been featured in major publications and on HGTV’s House Hunters Renovations.

Connect with Sandee:

Website

Many teams in real estate are struggling with how to grow without overspending on leads or losing control of profitability. At the same time, leaders are facing shifting interest rates, limited inventory, and the challenge of keeping agents productive in a competitive market.

On this episode of the GRIT podcast, Brian Charlesworth sits down with Robert Conway from the Jeremy Orton Group in Idaho. Robert leads both operations and sales, giving him a unique view of how to scale while keeping systems and people aligned.

Robert shares how he approached cutting lead costs, building a referral-based business, and using Sisu’s predictive models to forecast closings with precision. He explains why accountability is central to the culture of their team. “Accountability is the highest form of love,” he says.

With a team of 12 agents today and a goal to grow further, Robert talks about what it takes to bring new people into production quickly and why referrals remain their strongest growth channel. “It’s not the quantity of leads, it’s the quality and how you work it,” he adds.

Top Takeaways:

(4:40) Cutting lead costs without losing closings

(7:05) Using Sisu to forecast team growth

(10:39) Industry consolidation and AI ecosystems

(15:36) Explaining rates with “marry the house, date the rate”

(21:12) Will the U.S. hit 5M home sales again?

(26:03) Data, Sisu, and building accountability into culture

(28:37) Netting 18 agents before expansion

(33:46) How the team staggers new agent onboarding

(37:01) Fixing cracks in systems before they become canyons

If you are trying to figure out how to balance growth with profitability, and what to expect as the market shifts again, this conversation will give you practical insights you can apply to your own business. Tune in now to catch the full episode.

About Robert Conway

Robert Conway is the Director of Sales and Business Development at the Jeremy Orton Real Estate Group in Twin Falls, Idaho. He oversees both operations and sales for the team, which currently has 12 agents and is aiming to grow to 20. Robert has more than 15 years of management experience, with degrees in psychology, business, and human resources. He moved into real estate over three years ago to bring more flexibility to his life while driving the group’s growth and systems.

Connect with Robert:

LinkedIn

Real estate is an industry where the market can change overnight, making it harder for agents to know how to stay consistent. Some try to solve this by chasing more leads or working longer hours, but that often leads to burnout instead of growth. What if there was a way to build a predictable business no matter what the market does? That is what Zoocasa has been doing. Starting as a small brokerage in Ontario, Zoocasa built its own lead generation platform before joining eXp Realty in 2022. Today, they run one of the largest virtual real estate teams in North America with over 230 agents in their Agent Accelerator program. Their model provides the systems, coaching, and accountability that agents need to get into production and stay there. Carrie Linton Lysenko, CEO of Zoocasa, shares how they built a platform that now powers lead flow and technology for thousands of agents. Brittany Kostov, the company’s first agent and now Director of Sales, talks about what it takes to lead a fully remote team at this scale. “It’s all about creating an environment where agents feel supported and challenged,” says Brittany. In this conversation, Brian Charlesworth digs into how their team improved conversion rates from 2 percent to nearly 7 percent in just three quarters by using data and consistent coaching. Carrie explains how they hold leads longer and only pass them to agents when they are ready to take action. “Do the hard things until they aren’t hard anymore,” she says. Top Takeaways:

(0:55) From local brokerage to joining eXp

(4:32) Zoocasa’s surprising tech origins

(8:32) Why real estate success is always local

(14:55) From 2% to 7% conversion growth

(19:43) Daily huddles that keep agents aligned

(21:16) Monday focus on objections and wins

(24:08) Doing the hard things every day

(30:36) Staying connected during tough times

(33:39) Comparing the US and Canadian markets

(35:29) Creating a culture of accountability

You will also hear how their daily huddles keep agents connected across different markets, how they build accountability without micromanaging, and why their approach works even when transactions are down nationally. If you are trying to build a business that grows steadily instead of depending on market ups and downs, this episode is for you. Tune in now! About Carrie Linton Lysenko Carrie Linton Lysenko is the CEO of Zoocasa, leading its growth across Canada and the US. She has over 20 years of experience in marketing and digital business strategy. Carrie guided Zoocasa through its acquisition by eXp Realty and expansion into new markets. She oversees teams across product, sales, and operations to deliver scalable real estate solutions. Connect with Carrie:

LinkedIn About Brittany Kostov Brittany Kostov is the Sales Director at Zoocasa, managing agent recruitment and training. She supports agents with tools and processes to maintain high performance across the team. Brittany started as one of Zoocasa’s top agents, helping clients navigate buying and selling. She now focuses on building and developing the brokerage’s growing agent network. Connect with Brittany:

LinkedIn

Many agents are feeling the pressure as deals get harder to close and the market shifts. Some are waiting for things to improve, while others are putting in the work now to get ahead. The difference comes down to skills, systems, and long-term planning.

Jim Amen has lived through challenging markets before. He started in real estate during the 2008 housing crisis, first as an appraiser and later as a broker. What began as a small brokerage is now a 41-agent team in Sacramento. “You have to be willing to pivot when the market shifts,” Jim says.

In this episode, Jim talks with Brian Charlesworth about why his team has been able to grow year after year while so many others are falling behind. He explains the simple daily habits that drive results, including focused prospecting, clear expectations, and strong accountability.

Jim also shares how he built seven different revenue streams to protect his business and create new opportunities. From mortgage partnerships to flipping mobile homes, these extra businesses allow his team to scale without relying only on commissions.

They dig into how tools like Sisu and Battr help his team track data, hold agents accountable, and build a two-year pipeline instead of chasing short-term leads. “Building wealth comes from the work you do now, before the market turns,” Jim explains.

Top Takeaways:

(1:45) From marketing director to real estate team leader

(6:43) Growing while 71% of agents sell nothing

(7:53) Simple habits and expectations that drive success

(10:09) Taking market share before the shift hits

(12:56) Building wealth beyond just selling homes

(15:43) Lessons from losing $1M while scaling a team

(22:04) Why solo agents struggle to succeed today

(23:03) What joining a team really provides

(24:29) Turning client tracking into revenue with Sisu

(25:42) $150K in operations funded by TC fees

(27:09) Adding seven income streams to the business

(32:33) Four-step process to build a two-year pipeline

(34:58) Automating lead follow-up with Battr and AI

Listen in to learn how to prepare your team for the next big market shift and how to create a business that lasts.

About Jim Amen

Jim Amen is the CEO and Founder of Amen Real Estate, serving 14 counties across Northern California. With over 30 years of experience, including 20 years in real estate and 10 years in marketing, Jim brings a unique perspective to his work. He has completed over 4,000 home appraisals and has been part of multiple Realtor Associations for years. Jim also runs SOAR, a training company focused on coaching agents nationwide.

Connect with Jim:

Website

Some teams reach a point where the leader can step out of production without losing momentum. That usually takes years, but in under five, Brian Buckley grew his team from just a few agents to 35 and positioned himself to focus solely on building the business. From his background in construction and development to leading one of the top teams at his brokerage, Brian has made systems, culture, and accountability non-negotiables. He put platforms like Sisu, Follow Up Boss, and Battr in place early, not after growth happened, but to drive it. “If I can control mortgage, title, and everything that can blow up a deal, I’ve got a much higher chance of getting it to the finish line,” says Brian. In this episode, Brian Charlesworth talks with Brian about building a team that can scale without the leader in production, why controlling the client experience matters, and how data-driven coaching can turn weaknesses into wins. Culture plays a big role in how his team runs. He calls out toxic behavior quickly, encourages daily “win of the day” updates, and makes sure agents back each other up without ego. Performance data is visible in the office for everyone to see, creating a natural level of ownership. “My job is technology and leads. Your job is closing deals and building our brand forward-facing,” he explains. That clarity has fueled growth, along with smart recruiting. Brian openly shares what works in the brokerage community, believing that value given comes back in results. Moving into Zillow Flex and integrating Battr for automated follow-ups has helped keep leads from slipping away while freeing him from daily chasing.

Top Takeaways:

(1:27) Sisu as a growth driver from day one

(4:22) Why experienced agents return to teams

(6:45) Cutting toxicity and building real teamwork

(8:34) Recruiting by sharing what works

(11:35) Controlling the process to close more deals

(16:26) Treating agents like partners

(17:34) Coaching agents into ownership

(19:36) Using automation to boost follow-up

(23:50) Lower costs, higher ROI with the right tools

(27:08) Turning “bad” leads into closings

(30:05) Winning deals with smart concessions

(31:51) Skiing adventures beyond real estate

Listen in to learn how to scale a real estate business with systems, protect culture as you grow, and free yourself from the day-to-day without losing momentum.

About Brian Buckley

Brian M. Buckley is with LoKation Real Estate in Pompano Beach, FL, and has worked in real estate for over 25 years across Georgia and South Florida. He studied Communications and Advertising at the University of Georgia before moving into residential home building and commercial real estate. Today, he focuses on helping clients with their home buying needs and draws on decades of industry experience. Outside of work, Brian enjoys snow skiing, scuba diving, and spending time in Lake Tahoe with his fiancée Terra and their dog Jennifur.

Connect with Brian:

LinkedIn

Some real estate teams are growing even in down markets. And that is not because they have doubled headcount or dumped money into leads, but because they have doubled down on data, service, and systems.

That is exactly what Courtney Gauchman, COO at Wilson Group in Massachusetts, has helped her team do. With a background in the beauty industry and over a decade of operational leadership, Courtney now leads the systems and strategy that have fueled the Wilson Group’s growth, despite navigating one of the toughest markets in recent years.

And what is her approach?

Track everything, but focus only on what moves the needle. From managing three full-time operations staff to building custom dashboards in Sisu, Courtney ensures every agent has clarity on where their business comes from and how to grow it. “We basically attribute the 88 percent growth during three of the hardest years in real estate to the fact that we use Sisu,” says Courtney.

In this episode, Brian sits down with Courtney to talk about what it takes to run a referral-based real estate business, how to keep agents productive without burnout, and why they are starting to build an operations-as-a-service company for agents who do not want to manage staff. They also discuss how operational clarity impacts culture, conversion, and client experience!

Top Takeaways:

(1:38) From salon management to real estate ops

(4:14) Why are salon pros thriving in real estate?

(6:40) Building a business vs. slinging homes

(8:14) Growing 88% through post-sale follow-up

(9:26) Sisu dashboards built for ROI

(12:00) Deep conversations over cold calls

(14:34) $70M+ in referral-based volume

(15:43) Setting the referral expectation early

(18:57) Building a referral system inside Sisu

(22:42) Custom accountability for agent success

(26:43) Turning rental data into buyer leads

(31:41) Building an ops-as-a-service model from Sisu

(35:50) Reviewing past data to guide marketing

If you are still guessing where your next deal will come from, this one is worth a listen.

About Courtney Gauchman

Courtney Gauchman is the COO of the Wilson Group, a Keller Williams team based in Massachusetts. She brings 12 years of operations experience and a background in real estate sales. At Wilson Group, she leads the development of systems that support both clients and agents. Outside of work, she enjoys family time, outdoor activities, and experimenting with espresso martinis.

Connect with Courtney:

Instagram

What happens when you stop building your real estate business the way everyone tells you to and start building it around who you really are? On this episode, JD Reese shares how he rebuilt from that exact moment and what came next. He takes us inside Genuine Real Estate Group, one of the most consistent teams in Southern Utah, where 60 listings stay active and under contract, and agent turnover is nearly zero. He breaks down how they keep that kind of performance steady without burning out. From pricing strategy and emotional sellers to tracking accountability and team culture, JD gets into the decisions that drive results. “You’ve got to be the best house and the best offering in the neighborhood,” he says. But that’s just the beginning. JD also unpacks how his team uses tools like Sisu’s new product “Battr”, to track every step of the lead journey, flag breakdowns, and stay focused on what actually moves the needle. “It’s not about more leads. It’s about calling fewer leads more.” No outbound recruiting. No scripts. Just structure, speed, and real coaching. “If you're not converting anything into your name, your database is too small.” You’ll hear how they onboard new agents, use mentorship to drive growth, and create space for real conversations instead of surface-level tactics. Top Takeaways:

(1:56) Listings sitting longer & seller strategy

(3:22) Pricing strategy that actually works

(7:26) Impact of interest rates dropping to 5%

(10:31) Lead gen strategy for every listing

(11:26) Sisu's new product “Battr”

(12:29) Tracking lead life from start to close

(18:24) Lead spending vs. accountability

(20:45) Training agents without scripts

(23:53) Using Sisu dashboards to coach agents

(28:05) Picky recruiting & low team turnover

(31:05) Builder partnerships through lead strategy

(33:58) Real estate and Porsche passions

(36:47) The 1% rule for long-term growth If you’re trying to build a business that lasts and lead in a market where most are pulling back, this one’s worth your time. Hit play and dive in. About JD Reese JD Reese is the founder and CEO of The Genuine Group, a real estate team based in Southern Utah. With nearly a decade in the industry, he’s facilitated close to 1,000 transactions and continues to stay active in both sales and team leadership. Raised in St. George, JD brings local expertise and a strong focus on systems, follow-up, and agent development. He’s also a licensed general contractor and runs his business with a hands-on, practical approach. Connect with JD Reese:

LinkedIn

JD Reese - Instagram

The Genuine Group - Instagram

This week on GRIT: The Real Estate Growth Mindset, Brian Charlesworth is joined by Jace Gillies, team leader at Utah Life. They talk about growth, leadership, and building a team that performs with consistency. From closing 29 deals in his first year to now leading over 90 agents, Jace shares what it looks like to scale while keeping culture intact. Jace talks about his start in real estate, coming from warehouse work and having no idea how to write a contract. A quick ask for help turned into joining a six-agent team and earning six figures in year one. “I thought I couldn’t make money on a team, but I had no idea what teams even offered,” he says. The conversation moves into Jace’s transition from top producer to team leader and what it took to turn around the Salt Lake office. With systems missing and accountability lacking, Jace lost nearly half the agents in his first month. “They didn’t want to work. They didn’t want to be held accountable,” he explains. But with daily effort, recruiting, and buy-in, that office went on to close over $100M. Brian asks Jace about recruiting, and Jace shares the script and mindset shift that helped him add 31 agents in one quarter. He highlights how he uses social proof, automation, and consistent follow-up to find the right people. “I finally believed we were the best place for agents. Once I owned that, everything changed,” he says. They close out by discussing agent productivity and how Sisu plays a central role. From onboarding to coaching to contests, everything is built around tracking what matters. “I don’t know how to coach without numbers. Sisu gives us everything,” Jace adds. Top Takeaways:

(4:16) Value of teams & shifting mindset

(9:35) Taking over the salt lake office

(14:09) Mental shift in recruiting

(18:24) Tracking for predictable closings

(25:57) Sales contests & team culture

(29:50) Leading by example in real time

(33:26) Impact of sisu on everything If you're a team leader looking for structure or an agent trying to grow without guessing, this episode is packed with examples of how to do both. Tune in now! About Jace Gillies Jace Gillies leads the Salt Lake City expansion at Utah Life Real Estate. He entered the industry five years ago and now oversees sales for the entire team. Using Sisu, Jace coaches agents, tracks performance, and drives recruiting. His focus is on building a team where growth and results stay consistent.

Connect with Jace:

LinkedIn