Annelise Osborne is Chief Business Officer at Kadena, a Layer 1, POW blockchain where she is focused on upgrading finance. Annelise has 20 years of experience in traditional finance and seven years in digital assets. She is a thought leader, board advisor, university lecturer and author. Her book, From Hoodies to Suits: Innovating Digital Assets in Traditional Finance, hit shelves in June. Annelise holds an MBA from Columbia Business School and a BA in Economics from The College of William and Mary.

Discussed in this Episode:

• The impact of cryptocurrency market fluctuations on the adoption of blockchain technology.
• How digital assets and blockchain are upgrading finance and why it matters for businesses.
• The changing demographics and demands of Millennial and Gen Z investors.
• The potential for blockchain to revolutionize the future of work and compensation.
• Advice for transitioning from traditional finance or software to a career in Web3.
• The importance of community building and learning from others in the blockchain space.

Highlights:
[3:47] – Annelise explains the relationship between blockchain technology and cryptocurrencies.
[11:10] – The archaic nature of traditional finance and the need for modernization.
[18:01] – How companies can generate revenue and find opportunities in the Web3 space.
[26:02] – The main themes of her book "From Hoodies to Suits."
[31:49] – The potential for blockchain to democratize access to venture investing.[41:49] – How millennials invest differently and the future of fractionalized investments.
[44:11] – Blockchain's ability to trace data and enable real-time performance-based compensation.
[51:17] – One thing revenue leaders believe to be true that Annelise thinks is bull$***
[52:27] – One thing that is working for Annelise in go-to-market right now.

Guest Speaker Links (Annelise Osborne):
LinkedIn: https://www.linkedin.com/in/annelise-osborne-7611176/
Book: From Hoodies to Suits: Innovating Digital Assets in Traditional Finance

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund.
Visit gtmnow.com to subscribe to the newsletter and other content resources.