Episodes

  • Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything

    Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything
    Apr 28 2026
    Unpacking the long-game philosophy of SDF's new CMO. Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how Stellar went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3. Links mentioned from the podcast: Jason’s Twitter: https://x.com/jasonkarsh Stellar Development Foundation Website: https://stellar.org/ From our sponsor: Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale Timestamps: 00:00 Unlocking Idle Assets 00:38 Meet Stellar Development Foundation CMO 02:26 From Google to Crypto 04:00 Crypto Branding Reality 07:46 SDF Focus and Timing 10:51 Making Stablecoins Click 13:02 One Voice Many Audiences 15:20 Get Rich Slow Marketing 19:04 Founders as Storytellers 22:19 RWA Growth on SDF 24:56 Stablecoins vs Tokenization 26:17 Next 100M Humans or Agents 28:05 Final Thoughts - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    28 mins
  • Finding Satoshi: Did A New Documentary Finally Unmask Nakamoto?

    Finding Satoshi: Did A New Documentary Finally Unmask Nakamoto?
    Apr 21 2026
    Bitcoin's origin story is the greatest unsolved mystery in financial history and the team behind Finding Satoshi spent years doing what dozens of others couldn't: actually closing in on an answer. In this episode of Gen C, Sam sits down with documentary director Tucker Tooley, investigative journalist Bill Cohen, and private investigator Tyler Maroney to break down a multi-year investigation rooted in real methodology — cryptographers whispering names, blockchain data analysis, and years of trust-building with the cypherpunk community. Links mentioned from the podcast: Finding Satoshi Trailer: https://www.youtube.com/watch?v=gVxAwomug08 Finding Satoshi Website: http://findingsatoshi.com -- Timestamps: 00:00 Who is Satoshi? 01:02 Meet The Filmmakers 02:30 Origin During Covid 03:26 Author, Bill Cohan and Private Investigator, Tyler Maroney Joins Quest 06:30 Bitcoin Roots And Cypherpunks 11:36 Explaining Bitcoin Simply 14:09 Narrowing The Suspects 15:42 Cryptographer Sources And Data 20:20 Why Some Refuse To Talk 23:34 NYT Article: Is Adam Back Satoshi? 27:12 Final Takeaways - Links mentioned from the podcast: ⁠Ryan's Twitter⁠ ⁠Cronos Website⁠ - Follow us on Twitter: ⁠⁠⁠⁠Sam Ewen⁠⁠⁠⁠, ⁠⁠⁠⁠CoinDesk⁠⁠⁠⁠ - Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale. - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    29 mins
  • How Ryan Wyatt is Rebuilding the Investment Experience for the Gen Z Audience

    How Ryan Wyatt is Rebuilding the Investment Experience for the Gen Z Audience
    Mar 24 2026
    Cronos Labs CEO, Ryan Wyatt, reveals the roadmap to fix the "bad taste" crypto left for Gen Z by trading technical jargon for a mobile-first investment engine Ryan Wyatt, CEO of Cronos Labs, joins Gen C to reveal why the biggest disruption for blockchain is no longer in gaming, but in a multi-trillion dollar financial overhaul. Ryan breaks down the strategy behind building a mobile-first app that strips away crypto jargon to onboard the 90% of Gen Z who have been "screwed" by traditional economic promises. - Links mentioned from the podcast: Ryan's Twitter Cronos Website - Follow us on Twitter: ⁠⁠⁠Sam Ewen⁠⁠⁠, ⁠⁠⁠CoinDesk⁠ - To attend or for more information on Consensus Miami 2026, visit: https://consensus.coindesk.com/. - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    37 mins
  • John Nahas on Why One-Size-Fits-All Blockchains are Failing Global Institutions

    John Nahas on Why One-Size-Fits-All Blockchains are Failing Global Institutions
    Mar 10 2026
    Avalanche CBO, John Nahas, reveals the roadmap to solve the $100 trillion institutional distribution problem by trading general purpose blockchains for custom L1s. John Nahas, Chief Business Officer of Avalanche, joins Gen C to reveal the roadmap for transforming global finance through custom tailored, sovereign L1 blockchains. John breaks down the industry's much-needed transition away from "one-size-fits-all" technology to solve the $100 trillion distribution problem for institutions like JP Morgan and Citi. He shares the strategy behind Avalanche becoming the invisible backbone for everything from FIFA collections to tokenized equity markets, delivering the institutional rails required to move beyond speculative hype into real world economic value. - Links mentioned from the podcast: John's Twitter Avalanche Website Ava Labs Website New York Times Article: "Crypto is Pointless" - Follow us on Twitter: ⁠⁠Sam Ewen⁠⁠, ⁠⁠CoinDesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    30 mins
  • Where Did All The Crypto Super Bowl Ads Go?

    Where Did All The Crypto Super Bowl Ads Go?
    Feb 9 2026
    Sam Ewen breaks down the absence of crypto from the 2026 Super Bowl, comparing today’s silence to the frenzy of 2022. Sam Ewen asks the question: where are all the 2026 Super Bowl ads? He explores the mystery of why crypto’s biggest players are sitting on the sidelines of the world's largest advertising event, even as "AI hyperscalers" and consumer staples take over the broadcast. NOTE: Recorded prior to the Super Bowl airing and yes, Coinbase did run a Super Bowl. - Follow us on Twitter: ⁠Sam Ewen⁠, ⁠CoinDesk⁠ - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    10 mins
  • IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain

    IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain
    Jan 27 2026
    IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure. Karen O’Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O’Brien touches on how she’s helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a true blockchain for machines. - Links mentioned from the podcast: Karen's Twitter IOTA Website - Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    33 mins
  • Building Autonomous Health Systems in the Age of AI with Bryan Johnson

    Building Autonomous Health Systems in the Age of AI with Bryan Johnson
    Jan 13 2026
    From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the philosophy of crypto are powering a new, autonomous roadmap to reverse human aging and operationalize immortality. Founder and CEO of Blueprint and Don’t Die, Bryan Johnson, joins Gen C to discuss why the philosophy of crypto has the same mindset required to solve human aging. Bryan reveals how he is applying FinTech systems-thinking to the human body through "Autonomous Health" and bio-algorithms. We explore his journey to reverse his biological age and why the tech community is the primary driver of the next great evolution in human existence. - Links mentioned from the podcast: Bryan's Twitter Blueprint Website Don’t Die Website - Follow us on Twitter: Sam Ewen, CoinDesk - From our sponsor: Check out CoinDesk's research report on KuCoin at: https://www.coindesk.com/research/kucoin-hits-record-market-share-as-2025-volumes-outpace-crypto-market - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    29 mins
  • OpenSea’s Vision for a Unified Onchain Home with Adam Hollander

    OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
    Dec 22 2025
    OpenSea, CMO, Adam Hollander reveals the high-stakes roadmap to transform the world’s leading NFT marketplace into a frictionless, universal hub for the entire onchain economy. From flipping digital land to becoming CMO for OpenSea, Adam Hollander shares his vision for the future of digital ownership. After surviving the NFT boom and bust, OpenSea is staging a major comeback by broadening its scope to every digital asset through a complete platform rebuild. He outlines a roadmap to transform OpenSea from a simple marketplace into a universal interface for the entire on-chain economy, abstracting away backend complexity to serve as the primary gateway for all digital culture and trade. - Links mentioned from the podcast: Adams's Twitter OpenSea Website -Follow us on Twitter: Sam Ewen, CoinDesk - From our sponsor: Check out CoinDesk's research report on GoPlus Security at: https://www.coindesk.com/research/protocol-research-goplus-security - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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    26 mins