Join us as we delve into the world of successful software companies and uncover their superpowers and valuable lessons. In this episode, Mariam talks with Scott Belsky, an industry icon and expert in product development.  Scott is one of the most talented and beloved figures in the tech industry and an incredible product person.

He is an entrepreneur, author, investor, and Chief Product Officer (now Chief Strategy Officer) of Adobe, formerly founded Behance in 2006 and served as CEO until Adobe acquired the company in 2012.

Together, we explore the fascinating journey behind creating Behance, the importance of taking action, and the unique challenges faced by startups. Scott shares his insights on building exceptional products, fostering user engagement, and the future of software development. Tune in for an inspiring conversation with a true visionary! 


Questions and Topics we discussed with Scott: 

Behance story

• What were the reasons early on why how and why you decided to build Behance? What kind of issues where you trying to fix in the design community 
• You almost entirely bootstrapped the company, early on with some gigs, and why the decision later to raise money, as you were already going well and established the company? 

Building a product

• What was the hardest part about the 0 to 1 phase of Behance? What’s your advice for new founders going through it today? 
• What are some common patterns you see in building products, that make the product and design extraordinary and users sticky?

Speed

• How important do you think the speed of execution is for startups?
• What do you think about the dilemma of losing quality with speed vs perfecting the product before launch?
• What can startups do to build the execution and shipping muscle?

Finding product market fit

• When did you know you had a true product-market fit with Behance? 

Community

• How have you guys nurtured the community around Behance? It's amazing how helpful, knowledgeable, and open everyone is. 

Team

• How you built your team from day 1, what key characteristics and mindset you were looking for when bringing new team members on board? 

Adobe

• Being a small company, with a scrappy and doer team, then getting acquired by a big company with big teams and departments, can you share the biggest lessons you learned from the acquisition? 
• Adobe while being a very big company, seems to always stay on top of the game - and ahead of the curve with new innovations 
• the acquisition of Behance
• the acquisition of Figma
• the latest launch of Adobe Firefly and probably future plans with AI
• How much of them staying on top of the game is an influence of bringing and being open to such amazing talent, entrepreneurial minds, and ideas? 

The Future of no-code and Creativity

• What are some trends you’re most excited about within no-code and AI? 
• How will the new generation of kids learn, use and build the software? will they build their own? 

Join us in the 9th episode of the Generation Builders podcast as we dive into the world of software with our special guest, Zoelle. Discover Zoelle's inspiring journey from her initial resistance to the term 'no code' to becoming an expert in growth and marketing. With her experience at Airtable and her involvement with Vaccinate CA, Zoelle shares valuable insights on the power of control and ease of use in software.


Zoelle is one of the top experts when it comes to growth! She is most known for her time at Airtable as employee #11, helping build and scale marketing and customer success efforts. 

Outside of her professional roles, she's also passionate about tech for social good, which led her to co-found Vaccinate CA during the height of the pandemic.

Nowadays, you'll find her at the helm of growth and marketing at Block Party, a tool aimed at making our digital spaces safer. When she's not doing that, she's likely advising or investing in the next big thing in tech.

We dive into the following topics: 

Marketing deep-dive at Airtable

• I know you started your career outside the tech but were really eager and very savvy to try and figure out a way to get into tech. What was the motivation behind and why that passion? 
• Why did you decide to join Airtable at such an early stage? 
• What was the hardest part about the 0 to 1 phase of Airtable GTM? 
• How did you balance the work between strategy and execution? 
• What were the key drivers of the organic growth of users in Airtable? Was it mostly consumer-driven, then expanded into business customers early on? 

Horizontal GTM

• What do you think about go-to-market motion for horizontal, built-yourself-type products? How did you leverage who to reach out to, and how to position such products to reach the right users?
• What channels worked best and why? 
• How big a role did use cases/templates play in the growth? 
• You also run some quite unconventional experiments at Airtable, like billboards. Why did you decide to do that, and what hypotheses do you have in mind? 
• How are you thinking of PR? For a typical software company, PR is usually not the biggest and non-scalable channel, what’s your take on how best to leverage PR for an early-stage startup?

Customer Success

• One of the biggest challenges of “build yourself” type products is the learning curve + helping users understand what they can build with the tool, and how they can build it to stick with the building process along the way. How did you help them through that, and what key things did you discover along the way? 
• When to start hiring for customer success, and who is the right candidate, what type of skillsets and mindset should they bring on board?  

Community

• How did do you build Airtable’s passionate community early on? And what role education fits within that? 

Vaccinate CA Project

• After Airtable, you started/helped a very impactful project - VaccinateCA (California) that helped as many people as possible get vaccinated. How did you join that and what was the motivation? 
• And one of the most incredible parts of this story is how quickly you managed to build the infrastructure, a platform for people to interact and manage the whole workflow, without any code! That's very fascinating and shows the potential and the impact that no-code platforms can and are having to help solve real-world critical problems. 

The Future of no-code - what’s next?

• How are work and tools changing in modern organizations? What’s the next phase of tools and products that’ll empower the ind

In the 8th episode of the Generation Builders podcast, we sat down with Stella Garber, co-founder and CEO of Hoop, a software company that helps teams make better decisions without meetings. 

Stella shares her experience as the first marketing hire at Trello and how she helped grow the company from its early days to its acquisition by Atlassian. She also discusses the importance of integrated marketing campaigns and collaboration between teams for success. Tune in to learn more about Stella's journey as a serial founder and startup person.

Stella is the co-founder and CEO of Hoop, and Hoop is helping teams make better decisions faster (without meetings!).

She was the first Marketing hire to join Trello and grew and led the Marketing team from the early days all the way to tens of millions of users and a $425 million acquisition by Atlassian. Since her early days, Stella has held the helm at 5 businesses, turning her into what we like to call a serial founder!


We dived deeper into the following topics: 

Marketing deep-dive at Trello

• Why did you decide to join Trello?
• What was the hardest part about the 0 to 1 phase of Trello GTM? 
• What were the key drivers of the organic growth of users in Trello? 
• Trello is a horizontal product as well and can drive many use cases. On the content and SEO side, how did you try to cater to different use cases? 
• Many early-stage companies delay the monetization to a later stage and focus on building and perfecting the product. When did you start monetizing Trello and why not earlier? 
• How are you thinking of PR? For a typical software company, PR is usually not the biggest nor a scalable channel, what’s your take on how best to leverage PR for early-stage startups? 
• What would you do differently if you joined Trello again? 
• Let's talk about Trello’s acquisition. Being a small company, with a scrappy and doer team, suddenly getting acquired by a big company with a big marketing organization. 

Path to founding a company

• What is Hoop? and what is your mission with it?
• You have recently launched Hoop Alpha, people can apply for early access. How do you stay close to customers and prioritize your product backlog at Hoop? 
• What do you think about the dilemma of losing quality with speed vs perfecting the product before launch? 
• What can startups do to build the execution and shipping muscle?
• Startup life is full of challenges, what have been the hardest challenges you have faced so far at Hoop? 

Community

• What role do Community and Education play especially in successfully growing these types of products and companies? 

The Future of no-code

• How are work and tools changing in modern organizations? What’s the next phase of tools and products that’ll empower the individual knowledge workers to adapt the tools to their workflow, and build their own solutions to the problems they are trying to solve? 
• How will the new generation of kids learn software? will they build their own? 

Angel Investing

• You are also an angel investor in a number of amazing companies. How does that involvement help you be better at your own startup? Are there some things you are learning back from companies?