In the last episode, Laura discussed reasons why you should host a virtual summit. This week, she is sharing 12 tips for actually making your virtual summit a success. Learn why removing speaker requirements and prioritizing a win-win-win approach for customers, speakers, and hosts can elevate your summit game. Plus, Laura lets you in on the superpowers of pre-recorded sessions, why strategic live events can make a big difference, and how to make everything super accessible by saying goodbye to login barriers. By implementing these 12 tips for success, you can drive engagement, deliver a memorable experience for attendees and speakers alike, and ultimately take your event from good to great!

Key Topics:

• (01:25) Key considerations for a successful virtual summit
• (02:10) Controversial speaker requirements
• (07:30) Creating a win-win-win situation
• (14:00) Long-term summit strategy
• (15:40) Focusing on quality content
• (16:50) Pre-recorded vs. live sessions
• (19:45) Maximizing sales and engagement
• (22:35) Avoiding common pitfalls
• (25:20) Streamlining access and user experience

Listen to Episode 25: Why You Should (or Shouldn't) Host a Virtual Summit

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Laura dives into the nitty-gritty of hosting virtual summits. She explains what they are and how they work, bringing together online experts to speak for free while offering attendees a paid option for lifetime access with awesome bonuses. Laura shares her personal experiences, including the amazing growth and success of her own summits, and gives tips for making yours a hit. She keeps it real about the hard work involved and suggests creative alternatives like smaller, audio-only summits. Whether you're doubtful or all-in, this episode offers insights to help you figure out if a virtual summit is the right choice for your business.

Key Topics:

• (01:30) What is a virtual summit?
• (03:55) Laura’s experience with summits; how they have transformed her business
• (06:00) The benefits of hosting a virtual summit
• (11:50) Challenges that may arise; reasons to not do a summit
• (15:05) Scaling down: smaller summit ideas

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Hear Laura’s strategies that led to the recent successful launch of the Organized Life Toolkit. After facing challenges in previous launches, this one finally took off - all it took were a few smart tweaks! By implementing things like extending the pre-launch runway, focusing on content creation, and refining the marketing angle, Laura was able to meet revenue goals and engage with her audience effectively. If you’re in need of new ideas to help make your own launches more successful, you’re going to love this episode. Get ready to take notes!

Key Topics:

• (00:50) Overcoming Launch Failures
• (03:15) Details of the Organized Life Toolkit
• (04:25) Sales Strategy and Pricing
• (06:00) Effective Pre-Launch Strategies and Marketing Angles
• (12:30) Social Media and Ads Performance
• (17:00) Future launch plans

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

“I don’t love social media - Do I have to do it in order to have a successful business?”

Get ready to solve the mystery behind growing an audience without being totally glued to social media! Learn why selling your products and nurturing your followers are crucial, along with exploring various strategies for attracting and engaging with an audience. YouTube, search engine optimization (SEO), email marketing, paid ads, and collaborations with other content creators are just a few of the many strategies out there! Whether you’re tempted to try them all or just avoid them altogether, tune in for Laura’s advice on choosing the best option and then expanding your reach strategically.

Key Topics:

• (01:30) Core elements of a thriving business
• (03:40) The best tool for audience growth
• (05:00) Laura’s struggles and strategies for navigating social media
• (09:50) Figuring out which option is best for you; organic vs paid traffic
• (14:00) Getting in front of other audiences
• (15:22) Choosing a platform and remaining consistent

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

With over ten years of entrepreneurship under her belt, Laura knows a thing or two about what to look for when investing in an online course, membership or mastermind! She has purchased many learning investments over the years, and in this episode she is sharing the top six that stand out as her favorites. Get details about each course, why they stand out as a favorite, and how to find the right course for you. From editing videos to mastering email marketing, tune in for the top 6 that have been game-changers for Laura’s business!

What are your favorite business courses?

Are you considering any of the ones mentioned?

Curious whether or not they'll be ideal for your situation?

Email Laura with any specific questions! hello@getprofitablehq.com

Key Topics:

• (02:50) Mastering video editing skills in FInal Cut Pro
• (06:30) Nailing down your brand through copywriting
• (07:45) Step by step playbook for starting a digital shop
• (09:00) Finding a supportive membership community
• (11:10) Understanding email marketing; Convert Kit
• (15:00) An all-in-one program for community, mentorship, education, and events

Listen to Episode 21: How to Organize and Present Multiple Offers and Products to Your Audience

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

This week, Laura is answering one question she gets asked often - If you have a lot of multiple offers and products to sell to your audience, how do you organize and present those?

With over 200 products herself, Laura shares her own strategies for managing a large number of low-ticket products and offers, which are all around the same tier. She explains the different ways to sell products (traditional sales pages, memberships, and an online shop), as well as the pros and cons of each approach and insights into when to use them. Plus, as we know, Laura is all about staying neat and tidy! Hear her secrets for keeping everything organized behind the scenes and which system she uses for managing and tracking products effectively.

JOIN NOW and get access to Laura’s Product Organization Template and Video Overview!

→ Getprofitablehq.com/the-profit-posse

Key Topics:

• (03:45) Three ways to sell digital products
• (05:50) Pros and cons for each selling approach
• (09:35) Managing paper clutter with a timed sales strategy
• (13:35) Maximizing sales through shop promotions
• (15:20) Utilizing Airtable for product organization
• (17:05) Getting organized ahead of time

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Attending a mastermind event is like stepping into a whole new world of possibilities! In this episode, Laura shares her takeaways from a recent mastermind she attended called Digital Insiders. She discusses the format of the event, the benefits of stepping out of daily life for a few days, and her realization that she is on the right track in her business. She also reflects on her desire for big changes and the challenges of juggling multiple responsibilities. Hear Laura’s thoughts on trying out new marketing strategies, the magic of live launches, and the difficulty of scaling a business while maintaining the same level of involvement. If you're in need of some fresh ideas and inspiration, this is a must-listen!

Key Topics:

• (00:50) Stepping away from the daily routine
• (04:40) Reflecting on what stood out during the mastermind
• (06:30) Having a Passion for Marketing Strategies; Launching Coaching Services
• (09:30) Email marketing; writing emails the day of a launch
• (11:30) Scaling Challenges and the Magic of Live Launches
• (14:10) Making an end-game plan for your business
• (16:30) Brainstorming action items
• (18:25) Realizing the need for daily self-discipline

Mentioned in the Episode:

Digital Insiders Mastermind

digitalinsidersmastermind.co

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Recurring revenue sounds like magic, right? The idea that you only have to market to someone once and they will continue to pay you month after month. Pretty fantastic! However, the reality is that you still need to market to your members and keep them engaged in order to retain them. In this episode, Laura shares her experiences and lessons learned from running a membership for nine years. She discusses the concept of recurring revenue and the importance of realistic expectations and mindset when it comes to member retention. She also offers advice on starting small and building up, testing new ideas, and the use of free trials. If you're considering starting a membership or looking to improve an existing one, hit play and learn how recurring revenue can be a powerful tool for growing your business and making a positive impact on your members' lives!

Key Topics:

• (02:55) Debunking myths of effortless recurring revenue in memberships
• (08:25) Rethinking metrics: growth over retention
• (11:15) Adding new features instead of taking away
• (13:45) Balancing marketing promises with membership fulfillment realities
• (15:15) Testing member engagement with limited-time content offerings
• (17:30) Prioritizing current members
• (20:00) The importance of knowing your membership numbers
• (22:20) Strategies for enhancing membership retention and engagement

Mentioned in the Episode:

The Membership Guy

GOHQ Insiders

Memberpress on Wordpress

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse