Welcome to the first episode of 'Label Legends: The Lives Behind the Wines,' where sommelier Erin is diving into the fascinating stories of renowned winemakers. In this episode, Erin explores the incredible journey of Kim Crawford, the visionary behind Kim Crawford wines.

Discover how Kim Crawford revolutionized Sauvignon Blanc and put New Zealand wines on the global map, from his humble beginnings to international acclaim. Learn about his innovative wine-making techniques, advocacy for screw cap closures, and his latest venture, Loveblock, focusing on organic and sustainable practices. Grab a glass and join Erin for this insightful and inspiring look at one of the most celebrated names in the wine industry.

0:00 Get to Know Kim Crawford: The Story Behind the Label
02:44 History
03:45 Screw Cap Closures
04:31 Global Reach
04:31 Marker
04:31 Marker
05:33 New Zealand Wine History
08:23 Other Grape Varieties
09:10 The Sale of Kim Crawford Wines
09:49 Awards, Sustainability, and New Label
11:44 Closing

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