Good Morning, Market  By  cover art

Good Morning, Market

By: Sol Insights
  • Summary

  • The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
    Sol Insights
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Episodes
  • Setting the Standard: How Benedetto Guitars Defines Excellence in Jazz
    May 27 2024

    In the age of streaming, pop singles, and 3D printing, there is a renaissance business employing "luthiers" to hand-make the most magnificent guitars on the planet.


    Benedetto Guitars has been the signature guitar sound of jazz for decades and Howard Paul is their signature artist-turned-CEO. We reveal how this premium craft company has bucked the trends - showing that the old ways are still worth while.


    Explore Benedetto Guitars: benedettoguitars.com

    Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

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    1 hr and 3 mins
  • Precision Business, Explosive Growth w/Buck Holly
    May 13 2024

    A decade ago, Buck Holly was making custom firearms in his small business. Then Glock, the biggest name in the industry, made an off-the-wall request for an upcoming trade show. It changed his business forever.


    Hear how C&H Precision became the fastest growing manufacturer in Georgia, as Buck shares the market foresight, the sacrifice, and the business savvy that has led to exponential growth over the past 5 years.


    Explore C&H Precision: ⁠⁠⁠⁠⁠⁠⁠https://chpws.com

    Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

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    57 mins
  • Joyful Retail Growth: The Emily McCarthy + Co. Story
    May 6 2024

    Emily McCarthy started her small business a little over a decade ago. Since that time, her brand has grown to 400+ retailers and recently grew 30% YoY at the beginning of 2024.


    What has been the key to this joyful growth? Hear from the founder herself how smart sales strategy and unique design have contributed to one of the emerging apparel companies in the southeast.


    Explore Emily McCarthy + Co.: ⁠⁠⁠⁠https://emilymccarthy.com

    Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠

    Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

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    50 mins

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