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In this episode, we’re tackling a critical reason your Google Ads might not be delivering the ROI you expect—ignoring Customer Lifetime Value (CLV) in your ad strategy. Aaron breaks down why understanding CLV is essential for business owners and marketers who want to maximize their ad spend. You’ll learn how CLV ties into your Customer Acquisition Cost (CAC), how to work backwards from CLV to determine a profitable Google Ads CPA, and why your campaign might not suck as much as you think when viewed through the right lens. Plus, get practical steps to boost your CLV and dramatically improve your Return on Ad Spend (ROAS). If high conversion costs and low ROI have been frustrating you, this episode is a must-listen!

Tune in and start shifting the way you approach Google Ads with the CLV mindset.

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