Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America.

In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufacturers compete globally.

📚 [NEW] Industrial Growth Alignment Workshop

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Accelerate qualified RFQs. Prove marketing drives growth. No cost • 45 minutes • Actionable takeaways.

👉 Book your free workshop: https://info.npws.net/industrial-growth-alignment-workshop

📚 Resources:

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Website: https://www.snaptron.com/

LinkedIn: https://www.linkedin.com/company/snaptron/

YouTube: https://www.youtube.com/user/Snaptron

Interview with Nicole:

👉 https://www.npws.net/podcast/technical-precision-into-brand-power

🎧 Subscribe to our podcast:

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🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?

In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.

📚 [NEW] Webinar: The Owned Audience Playbook for B2B

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Stop paying for reach you don’t control. Learn a fast system to turn traffic into pipeline you own. 15-minute on-demand webinar.

👉 Watch on demand: https://info.npws.net/webinar-building-owned-audience?source=streaming

👉 Resources:

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Website: https://deciem.com/

LinkedIn: https://www.linkedin.com/company/deciem/

Website: https://www.veritree.com/

LinkedIn: https://www.linkedin.com/company/veritree/

We often focus on sustainability in everyday items—straws, bottles, bags. But the bigger problem lies in industrial supply chains. Christopher Winkler, SVP at Hoover Circular Solutions, joins the Green New Perspective podcast to talk about rethinking industrial packaging, cutting waste, and building a more sustainable, cost-effective system.

📚 Webinar: Managing Long & Fragmented Sales Cycles

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In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.

👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify

👉 Follow Hoover Circular Solutions:

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Website: https://hooversolutions.com/

LinkedIn: https://www.linkedin.com/company/hoovercs

Interview with Christopher:

👉 https://www.npws.net/podcast/industrial-packaging-operations

🎧 Subscribe to our podcast:

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🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Methods Machine Tools is not your average manufacturer. Founded in 1958 and still family-owned, the company has quietly shaped the arc of modern American industry. It was the first U.S. importer of Japanese CNC machines, among the earliest adopters of five-axis machining in the ’90s, and a pioneer of automation in the 2000s—at a time when the word itself sparked fear on the factory floor.

Today, with 350 employees across seven U.S. locations, Methods remains a crucial node in the ecosystem of advanced manufacturing: selling not just machines, but also the automation and engineering support that keep the supply chain humming.

At the heart of this transformation is Jon Star, Director of Marketing. Though he came from the world of enterprise technology, Star has emerged as a thoughtful voice on what it means to modernize manufacturing without losing its soul.

In this conversation with our podcast host, Dunya Jovanovic, he reflects on how Methods is navigating digital transformation, piloting internal AI tools, and helping shape the next generation of manufacturing talent.

They discuss the sector’s digital awakening, the intergenerational handoff underway in machine shops across America, and why adopting smart tech is no longer a luxury but a business imperative.

👉 Follow Methods Machine Tools:

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Website: https://www.methodsmachine.com/

LinkedIn: https://www.linkedin.com/company/methods-machine-tools

YouTube: @MethodsMachineTools

🎧 Subscribe to our podcast:

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🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Rising energy costs, increasing pressure on the grid, and the unpredictable pace of electrification are challenging how we think about power in our everyday lives. Utilities and customers alike are facing more complexity, uncertainty, and opportunity than ever before.

Enter Uplight, a technology company focused on helping utilities and their customers manage, optimize, and monetize distributed energy resources. On this episode, we sit down with Hannah Bascom, SVP of Growth at Uplight, to get behind the headlines:

👉 What’s driving demand on the grid?

👉 How can smarter technology and programs make energy use easier (and cheaper) for people and businesses?

👉 And what are utilities doing to adapt?

If you’re curious about how new energy tech can help you take control of your energy bill, what’s changing behind the scenes at your local utility, or how we can all play a part in the future of energy, this episode is for you.

📚 Get FREE B2B Marketing Trends for 2025 Report

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Learn how top-performing B2B marketing teams are shifting their strategy in 2025, across content, personalization, AI, and buyer engagement.

👉 Access Report: https://info.npws.net/b2b-marketing-trends?source=youtube

👉 Episode Resources

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Website: https://uplight.com/

LinkedIn: https://www.linkedin.com/company/uplightenergy/

Interview with Hannah:

👉 https://www.npws.net/podcast/energy-grid-innovation

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

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💬 Follow us on social media:

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Instagram: https://www.instagram.com/greennewperspective/

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🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

How do you innovate in an overlooked industry? William Gagnon, VP & COO at Excel Dryer, shares how they built a global brand with the XLERATOR hand dryer—staying U.S.-made, sustainable, and ahead of the curve. We talk product innovation, tariff resilience, and educating tough markets.

📚 Get FREE B2B Marketing Trends for 2025 Report

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Learn how top-performing B2B marketing teams are shifting their strategy in 2025, across content, personalization, AI, and buyer engagement.

👉 Get The Report:

https://info.npws.net/b2b-marketing-trends?source=youtube

👉 Episode Resources

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• Website: www.exceldryer.com
• LCA Report: https://www.youtube.com/watch?v=yZDUABeIcYc
• Global Survey: https://surveys.exceldryer.com/

Interview with William:

👉 https://www.npws.net/podcast/future-ready-manufacturing

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
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• Youtube: https://bit.ly/3RDzkXg
• Deezer: https://bit.ly/3PvQaof
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💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Discover how Bevi co-founder Sean Grundy scaled a mission-driven water startup, eliminated 750M bottles, and raised $160M.

📚 B2B Marketing Trends for 2025: Report & Insights

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Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.

👉 Get The Report: https://info.npws.net/b2b-marketing-trends?source=youtube

👉 Follow Bevi

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• Website: https://bevi.co/
• LinkedIn: https://www.linkedin.com/company/bevi/

Interview with Sean:

👉 https://www.npws.net/podcast/b2b-startup-growth-story-bevi

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
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• Deezer: https://bit.ly/3PvQaof
• Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Innovative tech marketing podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunya Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

Aviation has been a lifeline for decades, connecting people, cultures, and businesses worldwide. But that connection comes at a cost: the industry is one of the hardest to decarbonize.

Enter World Energy, the world’s first commercial-scale producer of sustainable aviation fuel (SAF). They’re not just making greener jet fuel—they’re pioneering a whole new way to bring new customers into the market for carbon reduction.

This bold approach helps companies slash supply chain emissions without owning or operating aircraft. We sat down with LeeAnn Baronett, World Energy's Vice President of Marketing and Communications, to discuss how they’re reshaping the industry.

In this conversation, we explore:

✈️ How World Energy is scaling SAF and expanding into renewable fuels like green hydrogen

🌍 The game-changing concept of "decarbonization as a service"

🤝 Why partnerships with Microsoft, DHL, and others are key to accelerating SAF adoption

🔮 The future of clean energy—from green steel to outcome-based thinkingAviation’s next chapter is being written now.

Join us as we uncover how World Energy is leading the way toward a more sustainable future.

📚 B2B Marketing Trends for 2025: Report & Insights

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Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.

👉 Access The Report: https://info.npws.net/b2b-marketing-trends?source=spotify

👉 Follow World Energy

Website: https://worldenergy.net

LinkedIn: https://www.linkedin.com/company/worldenergyllc/

Interview with LeeAnn: 👉 https://www.npws.net/podcast/aviation-energy-solutions

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

Apple Podcasts: https://bit.ly/3RvlHte

Youtube: https://bit.ly/3RDzkXg

Deezer: https://bit.ly/3PvQaof

Amazon Music: https://bit.ly/3PQlijS

💬 Follow us on social media:

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Instagram: https://www.instagram.com/greennewperspective/

LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

🌍 Innovative tech marketing podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━

Host & Co-Producer: Dunja Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective