• Greg Vollet | Golden Trail World Series Director

  • Apr 18 2024
  • Length: 1 hr and 10 mins
  • Podcast
Greg Vollet | Golden Trail World Series Director By cover art

Greg Vollet | Golden Trail World Series Director

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  • Summary

  • Greg Vollet is a long time influential professional in the trail running industry. He was the athlete manager for Salomon for many years before transitioning to focus solely on the Golden Trail World Series, one of the premier racing platforms in the sport. The GTWS begins this weekend with the Kobe Trail in Japan where some of the best athletes in the world will kick off their racing season. Topics discussed: The original Salomon Running TV videosDeveloping the sport vs developing a brandLessons about building communityThe founding story of Golden TrailThe unique structure of the seriesThe impact of media and the GTWS digital strategyThe impact of Eurosport broadcast distributionThe power of focusing on short course racingThe expansion into Asia this yearGreg's views on trail running's future as an olympic sportA lot more! Play Fantasy for Kobe Trail Watch the Chasing Dreams Series Sponsors: Join our Nutrition Club with The Feed and get $80 to spend on nutritionUse code freetrail10 for 10% off Speedland FootwearGrab a trail running pack from OspreyUse code FT15 for 15% off Gnarly Nutrition Roark Apparel -- Listen to the ad or DM us for the code Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts Dylan Links: Instagram | Twitter | LinkedIn | Strava ________________________ Other Freetrail podcast episodes you might enjoy: Kilian Jornet | The New NNormal Tim Tollefson | The Infinite Game Clare Gallagher | Black Canyon 100k Champion Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB
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