In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham bring together humor, insight, and practical business wisdom.

They delve into essential topics for business growth, avoiding industry jargon, and understanding the real value your business offers beyond just features.

From the surprising qualities of buttermilk and kefir to the common marketing mistakes small business owners make, this episode is both entertaining and enlightening.

Tune in as they discuss the importance of solving real client problems and get a sneak peek into Cory’s new book, Positioned for Growth™—the ultimate guide to transforming your business.

Key Takeaways:

• Ditch the jargon—use plain language to communicate clearly.
• Focus on benefits, not just features, to address customer needs.
• Effective marketing starts with understanding and articulating the problems you solve.
• Continually refreshing your marketing strategy is crucial to staying competitive.
• Passion for your business is important, but it must align with solving client problems.

Credits: Hosted by: Cory Mosley and Lon Graham Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive deep into the world of marketing, offering valuable insights for business owners aiming for growth.

After a summer break, they’re back with their signature mix of engaging conversation, expert wisdom, and practical advice.

Whether you're a seasoned entrepreneur or just starting out, this episode equips you with essential tools to capture and retain customer interest in a competitive market.

Main Takeaways:

• Mobile-Friendly Websites: Ensure your website is optimized for mobile users to enhance accessibility and user experience.
• Consistent Brand Messaging: Maintain consistency in your marketing to build credibility and confidence with potential clients.
• Investing in Quality Marketing: High-quality marketing support can make a significant difference in your business growth.
• Customer Journey Mapping: Understand and optimize the journey from initial interest to post-purchase to improve customer retention.
• Brand Consistency: Map out customer interactions to ensure a consistent brand experience across all touch-points.

Call to Action: Don't let overlooked marketing details cost you potential customers. Use the insights from this episode to audit and refine your marketing strategies.

Ensure your business stands out and resonates with your audience. Tune in, take notes, and make the necessary adjustments for a successful future.

Credits:

• Hosts: Cory Mosley and Lon Graham, providing the insights you need to grow your business.
• Producer: Willie H.

Disclaimers

Show Notes:

In this episode of the Grow Business Podcast, Cory Mosley is joined by special Guest Co-Host Dr. Delatorro McNeal II, CSP, CPAE, for a powerful conversation you won’t want to miss.

Infused with humor and raw insights, they dive into a critical topic for entrepreneurs and business leaders: burnout.

You'll discover the five tell-tale signs of burnout, why it's crucial to distinguish it from mere overwhelm, and practical strategies to prevent and combat this pervasive issue.

Whether you're on the brink of burnout or just looking to stay energized, Cory and Dr. Delatorro are here to drop some serious knowledge.

Bullet Points:

• Five signs of burnout among business owners, including chronic fatigue, insomnia, decreased productivity, loss of enthusiasm, emotional exhaustion, and detachment.
• Distinguishing between burnout and overwhelm.
• Strategies for prevention and recovery, emphasizing the importance of taking meaningful breaks, managing workloads, and revisiting passion for one's business.
• Discussions on the relevance of personal anecdotes and humor in addressing serious topics like burnout.
• Insights on the broader impact of burnout on personal and professional life.

Disclaimers