Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers

👉 Sasha and Chris explore:

— How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters

— Common exceptions to the four-hour rule for certain practice areas like personal injury or contingency fees

— The benefits of the four-hour rule like being able to collect payment on nearly all hours worked and not losing money on employees.

— How there is a lot of opportunity in law through inefficiency and solving clients' pain points in new ways without needing fancy business expertise.

— The idea that with some innovative approaches, attorneys can make good money with less effort by addressing client needs instead of just replicating typical practices.

👉 Main takeaways from the episode:

— Adopting strategies like the four-hour rule that focus attorneys' work on paid cases can significantly increase revenue by collecting payment on nearly all billable hours.

— Simplifying processes, like completing divorces in three months through flat fees and limiting pre-mediation work, leads to better client outcomes at lower costs.

— Non-traditional approaches to law practice, such as Chris' move into coaching, can improve work-life balance while maintaining or increasing income.

— With innovative thinking, attorneys have opportunities to earn more per hour worked by addressing inefficiencies compared to typical billable hour models.

📰 About Chris Guymon:

Chris Guymon is a seasoned marketing strategist specializing in legal services. With over 15 years of experience, he has a proven track record of boosting client acquisition and enhancing brand visibility for law firms. Chris is passionate about leveraging innovative marketing techniques to deliver measurable ROI and sustainable growth for his clients.

📞 Connect with Chris Guymon:

• Website: https://www.crc.law/

• LinkedIn: https://www.linkedin.com/in/chris-guymon-tfl

• Facebook: https://www.facebook.com/groups/timefreedomforlawyers/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt

👉 Sasha and Stuart explore:

— The importance of continuously developing legal and advocacy skills throughout one's career

— The challenges of balancing both the professional obligations and business demands of running a small law firm

— Finding fulfillment through upholding the principles and integrity of the legal profession

— The misconception some have that personal injury law is merely "ambulance chasing" and lacks complexity

— How taking risks and working diligently on cases contributes to positive outcomes over superficial resolutions

— Striking the right equilibrium between practicing law competently while also sustaining the business needs of a firm

👉 Main takeaways from the episode:

— Both competence in legal advocacy and strong networking skills are necessary for a sustainable small firm practice

— Viewing legal work as a meaningful pursuit beyond just money and business requires embracing both craft and humanity

— Taking pride in working hard each day with fairness and honesty builds rewarding careers and serves clients well in the long run

📰 About Stuart Ratzan:

Stuart Ratzan is the founding partner of Ratzan Weissman & Boldt, a Miami personal injury law firm. As a renowned trial lawyer, he has secured multimillion-dollar settlements in high-profile medical malpractice and catastrophic injury cases. Ratzan believes strongly in bringing wrongdoers to account through impactful jury verdicts. He is committed to public safety and ensuring access to healthcare. Ratzan has earned many accolades, including recognition as one of Florida's top attorneys by Best Lawyers.

📞 Connect with Stuart Ratzan:

• Website: https://www.rwblawyers.com/

• LinkedIn: https://www.linkedin.com/in/stuartratzan/

• Facebook: https://www.facebook.com/rwblawyers/

• Twitter: https://twitter.com/ratzanlaw

• Instagram: https://www.instagram.com/rwblawyers/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io

👉 Sasha and Chris explore:

— The importance of proper capital allocation for marketing, especially for originating new cases

— How direct response marketing requires short-term spending while brand building is long-term

— Best practices for intake systems and client experience to generate reviews

— The "profit first" mindset of allocating a percentage of revenue to profit upfront to force profitability and efficiency

— Features of excellent intake systems like training, personality assessments, and an emphasis on care and client happiness

— The need to substantially invest in major market campaigns, often over $1 million monthly, to stand out competitively

👉 Main takeaways from the episode:

— Proper capital allocation for marketing is crucial, especially early on, to generate cases and data to gauge effectiveness

— Building a long-term brand requires substantial, ongoing investment though it leads to cheaper client acquisition over the long run

— Intake systems deeply impact client experience and retention, potentially costing or earning firms millions each year

— Establishing financial targets, cutting costs strategically, and planning growth over multiple years with a fractional CFO's help can substantially increase law firm wealth

📰 About Chris Dreyer:

Chris Dreyer is the CEO and founder of Rankings.io, an SEO agency that specializes in helping elite personal injury law firms generate cases through organic search on Google. His company has been named to the Inc. 5000 list five years consecutively, recognizing its impressive growth. After competing globally in collectible card games and poker as a youth, he earned a degree in history education but found his true calling in digital marketing.

Starting with an affiliate marketing side hustle during spare time from his teaching job, he grew it into a full-time venture. When changes in search engine algorithms impacted his business, he pivoted to legal marketing, leveraging his SEO expertise. As the founder and CEO of Rankings.io, he has scaled the agency significantly year over year, achieving eight-figure revenues through his data-driven approach and dedicated team.

📞 Connect with Chris Dreyer:

• Website: https://rankings.io/

• LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

• Facebook: https://www.facebook.com/chrisdreyerco/

• Twitter: https://x.com/Rankingsio

• Instagram: https://www.instagram.com/chrisdreyerco/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/