Meet my guest, Mark S. Lee, President & CEO of The LEE Group (TLG), MI LLC. His independent marketing consulting firm specializes in delivering practical solutions for marketing, branding, and communication needs. They also provide essential training and development in branding and communications, offering expert advice on effective, integrated implementation. For those aiming to boost their careers, The Lee Group provides valuable professional development, including Executive Coaching.

Mark’s insights have long been a cornerstone for many. His column, "Small Talk with Mark S. Lee," ran in the Michigan Chronicle for three years and now continues as a blog for Crain’s Detroit Business. It’s a treasure trove of tips for businesses looking to grow and for aspiring entrepreneurs. Additionally, Mark hosted the radio show "Small Talk with Mark S. Lee" on Detroit’s WXYT 1270, along with “The Weekly Wrap Up with Mark S. Lee” and “In the Conference Room with Mark S. Lee,” available on YouTube and other social media platforms.

Mark also contributes to the "Strictly Business" segment, focusing on business issues and opportunities, both local and national. Catch it every Monday at 7:15 a.m. ET on CBS News Detroit and Detroit 50 (WKBD).

In this episode, Mark and I dive into the world of social media. According to Mark, social media is vital for success but must accurately reflect your brand and business. Every post should be planned, purposeful, and intentional. By strategically using social media, you can attract new customers and build long-term relationships that drive your business forward.

Enjoy the episode!

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