Growing a Deeply Rooted Business

By: Jessica Walther & Rachel Lopez | Rooted Business
  • Summary

  • Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your business. Welcome to "Rooted Business" with your hosts, Jess and Rachel. As experienced business owners who have weathered the ups and downs of running successful online businesses, we are here to have candid and authentic conversations about establishing a rooted business that is built to last. In each episode, we will peel back the layers of business operations and marketing strategies, providing you with valuable insights and practical tips. But that's not all—we'll also sprinkle in discussions on the importance of prioritizing wellness and cultivating a positive mindset. After all, running a business is demanding, and taking care of yourself is crucial for long-term success. Join us on "Rooted Business" as we delve into the intricacies of intentional business growth, sharing our experiences, lessons learned, and expert advice. Get ready to find clarity, purpose, and balance as we guide you toward establishing a business that thrives while nurturing your well-being. Follow now and embark on a transformative journey with "Rooted Business" to harmonize your hustle and create a sustainable business with intention and longevity in mind.
    Copyright 2024 Jessica Walther & Rachel Lopez | Rooted Business
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Episodes
  • The Launch Cure: How to Diagnose and Fix Your Launch Problems for Better and Bigger Results
    Oct 17 2024

    Can a launch ever be less stressful? In this episode of the Growing A Deeply Rooted Business Podcast, I'm tackling this question head-on and sharing strategies to transform your launches from anxiety-inducing events into profitable, manageable processes.

    As an operations and project manager specialist, I've gathered valuable insights to help you navigate the launch journey more smoothly.


    We'll also discuss common pitfalls that lead to underperforming launches, including the persistent challenge of shiny object syndrome and why long-term strategies often outperform quick fixes.


    You might be wondering if these approaches will work for your specific situation. That's why we're focusing on sustainable methods: long-term planning, consistent testing, and meticulous tracking for continuous improvement.


    Ready to reimagine your launch strategy? Tune in to discover how you can create more effective, less stressful launches. By the end of this episode, you'll have practical tools and renewed enthusiasm to approach your next launch with confidence.


    In this episode, we cover:

    03:04 Using a Launch Scorecard to pinpoint launch issues

    03:56 Essential metrics for launch success

    04:43 Tips to boost conversion rates

    06:58 How to decode your audience's true needs

    07:30 How to align your offer with audience desires

    09:18 Overcoming shiny object syndrome

    11:33 Continuous improvement in your subsequent launches


    Links and resources mentioned:

    Grab The Launch Cure Guide to start fixing what’s broken in your launch.


    Listen to Season 1 Episode 11: The Power of a Customer Journey: Simplify and Streamline Your Business


    Listen to the rest of the Launch Series

    5 Essential Steps to Avoid a Flopped Launch

    Black Friday 2024: Early Planning Secrets for Maximum Profits

    Master Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch Calendar

    Evergreen Sales Funnel vs. Live Sales Launch

    4 Tips to Maximize Profits and Minimize Stress During Your Next Launch


    Connect With Us:

    Jess Website

    Rachel's Website

    __________

    Work with Us 1:1

    Rachel's Services

    Jess's Services

    __________

    Learn with Us

    Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows.

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    14 mins
  • 4 Tips to Maximize Profits and Minimize Stress During Your Next Launch
    Oct 10 2024

    In this episode of the Deeply Rooted Business Podcast, Jess discuss the common causes of burnout during the launch of group programs or courses and provides strategies to avoid it.

    Jess explores over-complicating launch strategies, lacking a strategic plan, inadequate support, and neglecting personal wellness as key reasons behind launch burnout. The episode emphasizes that a successful launch is not only about execution but also maintaining one's wellbeing to attract clients effectively.


    In this episode, we cover…

    01:35 Root causes why launch burnout happens

    06:46 Four strategies for a successful and stress-free launch

    09:55 Launch support services


    Resources and links mentioned:

    Use Notion as you launch tool


    Hire Jess for Launch Project Management Services


    Listen to the rest of the Launch Series

    5 Essential Steps to Avoid a Flopped Launch

    Black Friday 2024: Early Planning Secrets for Maximum Profits

    Master Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch Calendar

    Evergreen Sales Funnel vs. Live Sales Launch


    Connect With Us:

    Jess Website

    Rachel's Website

    __________

    Work with Us 1:1

    Rachel's Services

    Jess's Services

    __________

    Learn with Us

    Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>


    Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

    Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>

    _________________

    Hang Out & Say Hi!

    Deeply Rooted Business Instagram

    Jess Instagram

    Rachel's Instagram

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    11 mins
  • Create a Workshop That Converts with Melanie Battistelli and Branda Villacob
    Oct 3 2024

    In this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model.

    They cover the differences between workshops and webinars, share insights on planning and executing successful paid workshops, and provide actionable tips for maintaining energy and simplifying the process.

    The guests also delve into how workshops build trust with an audience and can serve as an introduction to larger courses or programs.


    Tune in to learn how to make your workshops engaging, achieve tangible results, and turn attendees into long-term customers.


    In this episode, we cover…

    01:43 How to build a sustainable business with workshops

    02:38 Overcoming common fears and misconceptions about workshops

    03:39 Why you should host workshops

    06:37 Workshop ideas and success stories

    11:01 Effective workshop promotion strategies

    13:08 How to simplify the workshop process

    14:34 Repurposing workshops for long-term success


    Links and resources mentioned:

    Listen to the Chaos to Conversations Podcast


    Meet Melanie Battistelli

    Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue.


    Connect with Melanie Battistelli

    Instagram: @duxburydigital

    Website: https://duxburydigital.co/


    Meet Branda Villacob

    Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals.


    Connect with Branda

    Instagram: @therelevantcollective

    Website: https://www.therelevantcollective.com/


    Connect With Us:

    Jess Website

    Rachel's Website

    __________

    Work with Us 1:1

    Rachel's Services

    Jess's Services

    __________

    Learn with Us

    Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>


    Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

    Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>

    _________________

    Hang Out & Say Hi!

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    23 mins

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