• Growth Through Support Dialogue

  • Mar 21 2024
  • Length: 42 mins
  • Podcast

Growth Through Support Dialogue

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  • Summary

  • This podcast episode discusses how customer support can be a revenue generator, not just a cost center. Mo Mckibbin and Ahmad Shabazz, customer service experts, argue that SaaS companies, in particular, can leverage their support teams to increase customer loyalty and lifetime value. Since customer support is often the primary human touchpoint with customers, these interactions become crucial for building relationships and identifying upsell/cross-sell opportunities. The episode explores how AI can empower support agents to identify these opportunities and smoothly transition conversations towards a sales focus. The discussion is intended to spark conversation about the revenue potential of customer support teams.
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