• Episode 214: The Smarter Way to Build Your Q2 Marketing Plan
    Apr 7 2026

    Resource to include in the show notes:

    12 Week Year Planning Documents: https://docs.google.com/document/d/1mdUFuMyzS7u8vuWGka94dDKOE7vQfikIIrzqGP8IunE/edit?usp=sharing

    🚀 Your Q2 Marketing Plan Is Probably Wrong

    Most gym owners and coaches go into Q2 thinking they need to:

    • Run more ads
    • Build more funnels
    • Post more content
    • Add more platforms

    But that’s exactly why they stall.

    In this episode, Scott Carpenter and Andy break down a smarter way to approach Q2:

    👉 Build your plan around your strongest assets — not more tactics.

    🔍 Inside This Episode✅ Why Most Q2 Plans Fail
    • Trying to do everything at once
    • Over-reliance on ads and marketing agencies
    • Building systems before they’re needed
    • Ignoring what’s already working
    ✅ The Smarter Q2 Strategy: Asset-First Execution

    Instead of asking:

    “What should I add this quarter?”

    Ask:

    “What’s already working that I can scale right now?”

    Your best Q2 opportunities are already inside your business:

    • Current clients
    • Social media audience
    • Email list
    • Referral network
    • Local visibility
    • Existing relationships
    ✅ Real Example: Double–Triple Revenue in 8 Weeks

    A telehealth business owner:

    • 60+ clients (all referrals)
    • Spending thousands on marketing systems

    What actually moved the needle:

    • Upselling current clients
    • Structuring goal reviews
    • Activating referrals intentionally

    👉 Result: 2–3x revenue growth in Q2 without ad spend

    ✅ Your Fastest Q2 Cash Flow Wins

    Before spending money, focus here:

    • Upsell your current clients into higher-ticket offers
    • Run structured referral plays
    • Reactivate old leads or email lists
    • Monetize your existing audience

    Example:

    • 300 members = untapped revenue
    • 10K+ followers = built-in lead source
    ✅ Stop Doing Everything at Once

    Q2 is NOT the time to:

    • Start a podcast
    • Launch every platform
    • Build complex funnels

    Instead:

    1. Pick ONE strong asset
    2. Execute aggressively
    3. Build consistency
    4. Then layer the next strategy
    ✅ High-Leverage Plays That Cost $0
    • Goal review + upsell systems
    • Referral frameworks
    • Email reactivation campaigns
    • Simple local lead capture (QR + text)
    • Webinars / seminars (sell one-to-many)
    ✅ Where Paid Ads Fit in Q2

    Paid ads can work—but only if:

    • You already have a proven offer
    • You understand your numbers
    • You’ve optimized internal revenue first

    👉 Ads should scale, not fix, your business.

    💡 Core Q2 Takeaway

    Q2 isn’t about doing more.

    It’s about doing the right thing harder.

    Your next:

    • $10K
    • $20K
    • $40K

    Is already inside your business.

    You just haven’t leveraged it yet.

    📞 Want Help Building Your Q2 Plan?

    If you’re not sure where to focus…

    👉 Book a free 30-minute call and we’ll help you map out a custom Q2 strategy:

    https://ptlegends.com/30mincallwithscott

    No pressure. No obligation.

    Just clarity and execution.

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    28 mins
  • Episode 213: The BEST Marketing Plan for Your Business (That Costs $0)
    Mar 23 2026

    👉 Need help building your custom marketing plan? Book a free 30-min call:

    https://ptlegends.com/30minadvisorcall

    Most gym owners, coaches, and fitness entrepreneurs overcomplicate marketing.

    They think they need:

    • Paid ads
    • Funnels
    • Websites
    • CRMs
    • Agencies

    But what if the best marketing plan for YOUR business…

    doesn’t cost you anything?

    In this episode, Scott Carpenter and Andy Boy Miller break down a completely different approach:

    👉 Build your marketing strategy around your existing assets

    👉 Generate fast cash flow without ad spend

    👉 Scale using what’s already working

    This is how you create results fast—without wasting time or money.

    🔍 Inside This Episode✅ Why Most Marketing Plans Fail
    • Business owners copy strategies that don’t fit their market
    • Spending $$$ on systems before fixing core revenue problems
    • Solving problems that don’t exist yet
    ✅ Your Greatest Marketing Asset (That You’re Ignoring)
    • Your current clients
    • Your audience (even small ones)
    • Your relationships & referrals
    • Your email list (even if “dead”)

    👉 Most businesses already have everything they need to grow

    ✅ How to Double or Triple Revenue (Without Ads)
    • Upsell your existing clients
    • Run structured goal reviews
    • Introduce backend offers (coaching, add-ons, services)
    • Systemize referrals

    💡 Example: One business can 2–3x profits in 8 weeks with $0 ad spend

    ✅ Stop Overbuilding (This Is Killing Your Growth)
    • You don’t need a complex CRM (yet)
    • You don’t need funnels (yet)
    • You don’t need to “be everywhere”

    👉 Focus on what already works FIRST

    ✅ The “Asset-First” Marketing Strategy

    Instead of doing everything:

    1. Identify your strongest asset
    2. Maximize it
    3. Create consistent lead flow
    4. THEN build the next channel
    ✅ Simple, High-Converting Plays You Can Use Today
    • Social media content (if you already have an audience)
    • Reactivating your email list
    • Referral systems
    • Workshops / webinars (sell one-to-many)
    • Local traffic + low-friction QR lead capture
    ✅ When Paid Ads Actually Make Sense
    • Once your organic systems are working
    • When you understand your numbers
    • When you can scale profitably

    👉 Ads are a multiplier, not a starting point

    💡 Key Takeaway

    There is no universal marketing plan.

    The best strategy is based on:

    • Your strengths
    • Your assets
    • Your market
    • What you’re actually willing to execute

    👉 Build from what you already have—and scale from there.

    🎯 Want Help Building YOUR Marketing Plan?

    If you’re thinking:

    "This makes sense… but what do I actually do next?"

    👉 Book a free 30-min call and we’ll help you map it out:

    https://ptlegends.com/30minadvisorcall

    No fluff. No obligation. Just clarity + strategy.

    Show more Show less
    17 mins
  • Episode 212: Why People Aren’t Walking Into Your Gym in 2026
    Mar 16 2026

    Listen to the recording of the sales call:

    👉 https://drive.google.com/file/d/1LEZ-bTzZ6IrDFFQFNc73jGdahRq0kJO7/view?usp=drive_link

    In this episode, Scott Carpenter and Andy Boimila break down a major shift happening in the fitness industry that many gym owners are starting to feel — a massive slowdown in leads and walk-ins.

    If your gym normally sees a surge of prospects in February and March but this year feels like crickets, you’re not alone.

    The reason may not be your marketing, your ads, or your offers.

    It may be something much bigger.

    GLP-1 medications and peptides are rapidly changing consumer behavior in the fitness and wellness market.

    Instead of coming into gyms first, many people are turning to medications like Semaglutide or Tirzepatide as what they perceive to be an “easy button” for weight loss.

    But that doesn’t mean gyms are becoming irrelevant.

    In fact, this shift may create a massive opportunity for gym owners who know how to position themselves correctly.


    🔍 Inside This EpisodeWhy Gym Leads Are Slowing Down

    Many boutique gyms historically see their biggest lead flow after New Year’s resolution members quit big-box gyms.

    But in 2026, something different is happening.

    More people are choosing GLP-1 medications before hiring a trainer, which means fewer people initially walking into gyms.


    The New “Easy Button” Consumers Believe In

    Whether gym owners like it or not, GLP-1 drugs are becoming mainstream.

    Millions of people are now using them, and some estimates suggest 1 in 5 adults have tried them.

    Ignoring this shift could mean ignoring a massive change in the marketplace.


    The Hidden Problem With Weight Loss Drugs

    While these medications can help people lose weight, they often come with major risks if done incorrectly:

    • Muscle loss

    • Bone density loss

    • Metabolism slowdown

    • Loose skin

    • Poor long-term weight maintenance

    Without strength training and proper nutrition, many users end up in a worse position long-term.


    The Opportunity for Gym Owners

    Instead of fighting the trend, smart gym owners are doing something different.

    They’re positioning their gym as the support system for people using GLP-1 medications.

    Helping clients:

    • Maintain lean muscle

    • Protect metabolism

    • Follow proper nutrition

    • Build sustainable habits

    This shifts the conversation from anti-GLP-1 to “Let’s help you do it the right way.”


    The $3,500 Sales Call Example

    Scott shares a real consultation where a prospect almost canceled training because she wanted to try Semaglutide first.

    Instead of losing the client, the conversation was reframed:

    GLP-1 + Strength Training + Proper Support.

    The result:

    • ~$1,500 medical weight loss program

    • ~$2,000 training package preserved

    • One of the easiest sales conversations possible


    Why Gym Owners Need to Talk About This

    Many gym clients are already taking GLP-1 medications — they’re just not telling their coaches.

    Once gym owners start openly discussing it, clients feel more comfortable asking for guidance.

    And that opens the door to new services, new programs, and new revenue streams.


    ⚡ The Bottom Line

    The market is shifting.

    You can either:

    • Ignore the trend

    • Fight the trend

    • Or position your gym to support it

    The gyms that adapt fastest will likely win the next wave of the fitness industry.



    🎧 Listen to the Sales Call Recording

    This is the exact call Scott referenced in the episode showing how the consultation and sale actually happened.

    👉 https://drive.google.com/file/d/1LEZ-bTzZ6IrDFFQFNc73jGdahRq0kJO7/view?usp=drive_link

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    20 mins
  • Episode 211: The Tactical Cash Flow System Every Business Owner Needs to Implement ASAP
    Mar 10 2026

    Most business owners focus on making money… but almost no one teaches them what to actually DO with the profits.

    In this episode, Scott Carpenter breaks down a simple tactical system every entrepreneur should implement immediately to protect, save, and grow their profits.

    Think of this as the “Margot Robbie in the bathtub” explanation from The Big Short — but applied to building real wealth as a business owner.

    Scott and Andy walk through the exact cash flow framework Scott personally used to build financial security, invest in real estate, and create multiple cash-flowing assets.

    This episode is short, tactical, and something you can start implementing today.

    🔑 The Tactical Cash Flow System

    Profits → High Yield Savings Sweep AccountInfinite Banking PolicyInvest in Cash Flowing Assets

    This system allows business owners to:

    • Protect profits from being wasted

    • Earn guaranteed growth on saved money

    • Maintain liquidity for opportunities or emergencies

    • Deploy capital into assets that produce long-term income

    📌 Step 1 – Create a Profit Sweep Account

    Instead of letting extra cash sit in a low-interest bank account, move it into a High Yield Savings Account (HYSA).

    Why?

    Traditional bank savings accounts often pay 0.01% interest or less.

    High yield savings accounts can pay 3.5%–5% interest.

    The key is creating a systematic sweep where extra profits are automatically moved into a dedicated savings account each month.

    This prevents overspending and starts building your capital base.

    📌 Step 2 – Implement Infinite Banking

    Once capital builds in your sweep account, the next step is infinite banking.

    This is a specially designed whole life insurance policy structured for cash accumulation.

    Key benefits include:

    • Consistent growth (historically around ~6%)

    • Protection from market volatility

    • Tax-advantaged growth

    • Liquidity — you can access the capital anytime

    Instead of withdrawing money, you borrow against your policy, allowing your capital to continue compounding while being used elsewhere.

    📌 Step 3 – Deploy Capital Into Cash-Flowing Assets

    Once your capital is growing and protected, you can deploy it into opportunities such as:

    • Real estate investments

    • Buying a gym building

    • Short-term rentals

    • Commercial properties

    • Business acquisitions

    • Other cash-flow assets

    This creates a cycle of capital growth where profits continue working for you long after they’re earned.

    💡 The Real Goal

    The goal is not just making money.

    The goal is building financial stability, liquidity, and freedom so that:

    • Your investments pay for your lifestyle

    • Your wealth keeps growing

    • Your business success becomes sustainable long-term

    🎓 Learn More About Infinite Banking

    Scott recommends learning the strategy before implementing it.

    Watch the Infinite Banking training videos here:

    👉 https://theprofitlifestyle.com/infinitebanking

    📩 Want Help Building Your Own Infinite Banking Policy?

    Scott personally helps business owners design policies that maximize liquidity, protection, and long-term growth.

    If you'd like additional free resources or want help building your own policy:

    📧 Email Scott directly:

    scott@theprofitlifestyle.com

    Show more Show less
    16 mins
  • Episode 210: Event Recap: What You Missed At The 2026 Gym Profits Summit in Scottsdale
    Mar 2 2026

    FREE Event Recording and the GLP-1 Level 1 Cert Free: email me at scott@theprofitlifestyle.com

    Asher Med demo video and Scott's Profit Lifestyle link to receive $1,000 off plus a free month:

    👉 https://joinasher.com/profitlifestyle?fpr=scott

    2026 Gym Profit Summit Recap – What Just Happened in Scottsdale

    The 2026 Gym Profit Summit in Scottsdale was not just another gym-owner event.

    It became a cross-industry collision between gym owners, online coaches, med spas, telehealth companies, chiropractors, red light clinics, and wellness entrepreneurs.

    This wasn’t a pitch fest.

    It was strategy, implementation, emotion, and execution.

    And it confirmed one major reality:

    The fitness and wellness landscape is shifting fast.

    Cross-Pollination > Silo Thinking

    Most fitness events are gym owners talking only to gym owners.

    This summit brought together:

    • Brick-and-mortar gym owners
    • Online coaches
    • Med spa operators
    • Telehealth companies
    • Chiropractors
    • Wellness clinics

    When you step outside the gym silo, you unlock:

    • Better offers
    • Higher-ticket positioning
    • Smarter marketing
    • Stronger retention systems
    • More scalable profit models

    The conversations alone changed trajectories.

    GLP-1, Peptides & Medical Weight Loss: The Real Opportunity

    GLP-1s and peptides are not a trend.

    They are impacting:

    • February signups
    • Paid ads performance
    • Lead quality
    • Client retention

    At the summit, we showed exactly how to:

    • Add medical weight loss legally
    • Partner with a compliant provider
    • Avoid cheap commodity pricing
    • Sell high-ticket transformation programs
    • Integrate strength training + nutrition correctly
    • Protect muscle and long-term results

    We’re talking real numbers:

    • $12,997 packages
    • $25,000 programs
    • $50,000 paid-in-full sales
    • 80%+ margins

    But done ethically and strategically.

    If you want:

    • The GLP-1 Level 1 Certification (FREE)
    • The full summit recording (FREE)
    • The medical weight loss demo

    Email: scott@theprofitlifestyle.com

    To see how to launch and receive $1,000 off plus a free month:

    👉 https://joinasher.com/profitlifestyle?fpr=scott

    What Else We Covered

    This wasn’t a one-topic event.

    We went deep on:

    Paid Ads That Are Actually Working

    Real frameworks. Real numbers. Real execution.

    Lead Nurture & Sales Systems

    Stop being a “one-trick pony.”

    Retention & Client Journey

    Onboarding, fulfillment, and long-term stick.

    Mindset & Language

    Breakthrough moments that moved rooms.

    Profit Allocation & Wealth Strategy

    What to do with business profits:

    • Reduce tax burden
    • Invest properly
    • Build cash flow outside your gym
    • Protect your family

    This was business, fulfillment, psychology, and wealth — all under one roof.

    Why We’re Giving the Recording Away for Free

    Most events sell replays for $99+.

    We’re opening it up for $0.

    Because 2026 is moving fast.

    Consumer behavior is changing.

    Medical integration is accelerating.

    Margins are shifting.

    You need this information.

    If you want access:

    Email scott@theprofitlifestyle.com

    We’ll send it when it’s live.

    FREE Event Recording and the GLP-1 Level 1 Cert Free: email me at scott@theprofitlifestyle.com

    Asher Med demo video and Scott's Profit Lifestyle link to receive $1,000 off plus a free month:

    👉 https://joinasher.com/profitlifestyle?fpr=scott

    Show more Show less
    Not Yet Known
  • Episode 209: 100% Non-Negotiable Protection for Business Owners That Almost No One Has
    Feb 16 2026
    🚨 FREE Life Insurance Evaluation with ScottIf you’re a business owner and you’re not 100% certain your income, equity, and family are protected — book your free 30-minute life insurance evaluation here:👉 https://ptlegends.com/30mincallwithscottThis is a protection review — not a sales pitch. Make sure you’re covered correctly.In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boimila break down the one form of protection that every business owner needs… yet almost nobody has properly structured.Term life insurance.Not the small policy you forgot about.Not the $50–80K policy that barely covers funeral costs.Not the “I’ll get to it later” conversation.Real protection.Because when the primary income earner dies, it’s not just emotional damage — it’s financial collapse.The Hard Reality Most Entrepreneurs IgnoreScott shares something most of us have seen:Healthy gym owners passing unexpectedly40-year-olds gone overnightGoFundMe pages launched within daysAnd the harsh truth?$100,000 raised online may barely cover funeral costs and a short window of expensesEP. 209 Copy 01.If your income disappears:Your spouse may not be able to run the businessRevenue likely drops immediatelyBusiness partners must buy out your equityKids’ futures are financially disruptedOperating agreements may require large payoutsWithout proper coverage, surviving partners and families face enormous strainEP. 209 Copy 01.This is preventable.Why Term Life Is the BaselineScott makes it simple:$1M in coverage can cost surprisingly little per month (depending on age and health) EP. 209 Copy 01Payouts are generally tax-freeThe younger and healthier you are, the cheaper it isIf your health changes, you may become uninsurableAnd here’s the part most people miss:When you need life insurance, you often can’t get it.That’s why acting while you qualify is criticalEP. 209 Copy 01.Business Owners: This Is Bigger Than Family ProtectionIf you have:A 50/50 (or any %) business partnerEmployees depending on revenueShared equity agreementsSeller financingOperating agreements requiring payoutYou likely need:Personal term coveragePartner cross-coveragePossibly key-man insurancePossibly convertible structuresScott explains how one medical event can make someone permanently uninsurable — even if they were perfectly healthy beforeEP. 209 Copy 01.That risk is real.Beyond Term: Optimization LaterThis episode focuses on baseline protection.Scott briefly references:Convertible termWhole lifeInfinite banking strategiesTax-advantaged growthUsing policies to fund investmentsBut the order matters:Protect income.Protect equity.Protect family.Then optimize wealth.Protection first.The Peace of Mind FactorAndy shares something powerful:Over the last few years, life has proven there are no guaranteesEP. 209 Copy 01.As business owners, we carry stress daily:Revenue targetsPayrollClientsGrowthMarket changesKnowing your family would be financially secure — no matter what — removes a massive unseen burden.And it costs less than most people spend on coffee each monthEP. 209 Copy 01.Who Needs to Watch ThisThis episode is for:Gym ownersFitness entrepreneursSmall business ownersPrimary income earnersBusiness partnersParentsIf you think you “already have something,” you should still review it.Most policies are underfunded, outdated, overpriced, or structured incorrectly.Get a Free Life Insurance EvaluationScott is offering a free 30-minute review to:Evaluate your current policyCheck coverage adequacyReview pricingDiscuss convertible optionsReview partner protectionEvaluate spouse coverageAnalyze buy-sell exposureBook here:👉 https://ptlegends.com/30mincallwithscottOr email directly:📩 Scott@TheProfitLifestyle.com🚨 Again — Book Your Free Life Insurance Evaluation:👉 https://ptlegends.com/30mincallwithscottThis is 100% non-negotiable protection.Don’t wait for the “what if.”Protect the people who depend on you.
    Show more Show less
    23 mins
  • Episode 208: My Personal Experience With Tirzepatide / GLP-1s
    Feb 9 2026

    🚨 $1,000 OFF ASHER MED PARTNERSHIP 🚨

    👉 https://joinasher.com/profitlifestyle?fpr=scott

    In this episode of Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boy Miller share their personal experiences using Tirzepatide / GLP-1s — and why it completely changed how they view medical weight loss inside fitness businesses.

    For years, GLP-1s felt like cheating.

    A threat to gyms.

    Something fitness professionals should avoid.

    Until they actually experienced it themselves.

    In this conversation, Scott and Andy break down:

    • Why most gym owners had a knee-jerk reaction to GLP-1s
    • What it actually feels like to use Tirzepatide responsibly
    • How low-dose GLP-1s reduce cravings and “food noise”
    • Why high-dose, fast-weight-loss protocols are dangerous
    • How GLP-1s don’t replace fitness — they enhance it
    • Why gym owners who ignore this shift will get left behind

    This episode is not about shortcuts.

    It’s about doing this the right way — ethically, responsibly, and profitably.

    If you’re a gym owner, trainer, or online coach, this may completely change how you think about weight loss, wellness programs, and high-ticket offers.

    🚨 $1,000 OFF ASHER MED PARTNERSHIP 🚨

    👉 https://joinasher.com/profitlifestyle?fpr=scott

    Show more Show less
    34 mins
  • Episode 207: How To Offer Medical Weight Loss & GLP's/Peptides For Massive Profits
    Feb 3 2026

    🚨 $1,000 OFF ASHER MED PARTNERSHIP (LIMITED OFFER) 🚨


    Build Medical Weight Loss & GLP-1 Profit Centers — Fully Legal, Fully Branded


    👉 Get $1,000 OFF your Asher Med onboarding here:

    https://joinasher.com/profitlifestyle?fpr=scott


    How Gym Owners Can Add Medical Weight Loss & GLP-1 Programs Without Losing Control, Trust, or Profit


    In this episode, Scott Carpenter breaks down one of the biggest shifts happening in the fitness industry right now—medical weight loss, GLP-1s, and peptides—and how gym owners can either get crushed by it… or use it to massively grow profit and impact.


    This episode features a deep dive training with Asher Med, revealing how gym owners can offer medical weight loss legally, keep full control of the client relationship, and generate high-margin recurring revenue—without becoming a doctor, carrying inventory, or handing clients off to faceless telehealth brands.


    This is not about selling shortcuts.

    It’s about coach-led medical transformation done the right way.


    🔍 Inside This Episode

    ✅ Why Medical Weight Loss Is Changing the Game


    Nearly 1 in 5 U.S. adults are already using GLP-1s or peptides


    Clients are choosing “easy solutions” whether gyms like it or not


    Ignoring this shift means losing clients to outside providers


    ✅ The Problem With Most Medical Weight Loss Models


    “Inject and forget” clinics


    No coaching, no behavior change


    Short-term weight loss → long-term rebound


    Gyms lose trust, control, and lifetime value


    ✅ The Coach-Led Medical Transformation Model


    Scott and the Asher Med team explain how this works:


    Coaches lead habits, nutrition, strength, accountability


    Licensed providers handle prescriptions and compliance


    Clients stay inside your ecosystem


    Medical tools enhance outcomes—not replace coaching


    ✅ How Asher Med Works (Simplified)


    You sell the program and collect payment


    Clients complete a branded intake


    Licensed providers approve prescriptions


    Medication ships directly to the client


    You focus on coaching, outcomes, and revenue


    No white lab coats.

    No liability nightmares.

    No affiliate handoffs.


    💰 Why This Is a Massive Profit Opportunity


    No inventory required


    Wholesale medication pricing


    High-ticket front-end offers


    Predictable monthly recurring revenue


    Clients stay 6–12 months on average


    This is one of the cleanest profit models Scott has seen in 17+ years in the industry.


    💡 Key Takeaways


    Medical weight loss is already here, not “coming soon”


    Clients are buying—just not always from you


    Education and coaching beat medication-only models


    Profit only matters if it improves time freedom and lifestyle


    The future belongs to gyms that bridge wellness and medical


    🎟️ GYM PROFITS SUMMIT 2026


    📅 February 12–13, 2026

    📍 Scottsdale, AZ

    👥 Limited to 120 gym owners


    Learn how to:


    Build a gym that runs on systems


    Add high-margin revenue streams


    Scale without burnout


    Turn profit into lifestyle freedom


    🎟️ Get details here:

    👉 https://ptlegends.com/gym-profits-summit


    📬 How We Can Help You


    1️⃣ Subscribe to The Profit Lifestyle Podcast

    2️⃣ Join our Free Facebook Community

    3️⃣ Book a Free Brand & Business Deep Dive


    📩 Andrew@theprofitlifestyle.com


    📩 info@theprofitlifestyle.com


    🔥 FINAL REMINDER: $1,000 OFF ASHER MED 🔥


    This offer is exclusive to The Profit Lifestyle community.


    👉 Book your implementation call here:

    https://joinasher.com/profitlifestyle?fpr=scott


    No pressure.

    No obligation.

    Just clarity on whether this belongs inside your business in 2026.

    Show more Show less
    1 hr and 16 mins