In this insightful episode, we had the pleasure of speaking with Ilise Benun, the founder of "Marketing Mentor." Ilise is a seasoned professional who offers invaluable guidance and expertise in marketing strategies through her work with clients, podcast, and various social media platforms. During our conversation, Ilise shared her remarkable journey, which began with being fired from her initial corporate job—a pivotal moment that steered her towards a future solely working for herself.

She delved into the challenges and revelations that arose while navigating her path as an entrepreneur, shedding light on the process of self-discovery and understanding her identity both personally and professionally. Ilise also provided valuable insights into effectively managing her business and team while shaping her own unique entrepreneurial style.

Guest Info: Website

LinkedIn

Podcast HS Info: TikTok Instagram Facebook My Podcast Set Up: Camera: Iphone 15 set to 4k & 30fps Zoom PodTrak P4 Podcast Recorder MAONO XLR Podcast Microphone OneOdio Wired Over Ear Headphones Mic Stands Mic Windscreen

Timeline:

2:17 What does success mean to you? 3:59 What do you do now for work? 5:57 How did you start your business? 7:27 What is your niche? 8:12 “The Simplest Marketing Plan” framework 8:44 The three main tools associated with the “(Tool #1) 9:41 Is SEO optimization necessary for business owners? 12:52 As someone who values their alone time how do you balance clients needs with that? 13:30 How did you become a proficient public speaker? 14:28 How soon after you “fired yourself” from your previous job did you decide to go into business for yourself and why? 16:47 Confidence comes from failure 17:02 You don’t need confidence you need a C.A.T. 18:30 Being afraid of success 19:09 Tool #2 21:42 Tool #3 25:57 How did you create a podcast when no one was? 29:00 What are you currently working towards in your business life? 30:47 Enthusiasm over passion 34:32 What is your favorite part of your current profession? 35:17 Creating a team 39:17 Are you a control freak?? 40:37 Do you do anything like journaling to facilitate a deeper inner reflection? 43:51 What are you most proud of to this day? 45:33 Word Association 46:27 Where to find Ilise!