• HSAY 013 - Daniele Gatti | Marketing Consultant | Social Media Expert

  • Dec 28 2016
  • Duración: 31 m
  • Podcast

HSAY 013 - Daniele Gatti | Marketing Consultant | Social Media Expert Por arte de portada

HSAY 013 - Daniele Gatti | Marketing Consultant | Social Media Expert

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  • HSAY 013 - Daniele Gatti | Marketing Consultant | Social Media Expert   Background: Daniele was born in the wine region of Piedmont, in the North of Italy to a family of wine merchants.  He graduated Summa cum Laude in Oriental Languages and Literatures at Venice University in Italy, and has spent extensive time living and working in Japan and Asia. Before joining Velvet Media Daniele has worked for a decade as Brand and Marketing Manager in Fortune 100 companies, leading international-scale projects and multicultural teams. He lives between Tokyo and Denver and in his spare time, tries hard to improve his golf handicap score. Quote: “You have to make the content relevant to the audience, and provide value for the audience in exchange for their engagement and time " Highlights: Started Velvet Media specializes in Marketing and utilizing social mediaCompany started in Italy and has expanded into the USAFound a niche with no competition and grew very fastly with the help of social mediaPeople were skeptical at first, it was tough to sell this idea of using social media for marketingStarted utilizing social media in company about 3 years agoAdvertising and using social media is not a one size fits all marketing approachSomething posted on Facebook might not be suitable or the best content for TwitterThis causes redundancy of contentNeed to customize content to fit each different platformYou have to be storytelling in order to capture the attention of your audienceProviding audience with value in exchange for their engagement and timeLikes DO equal dollarsPeople are starting to spend more and more time on social mediaMore and more people are looking at content on a mobile platformThis changes the relevance of contentSomething that worked on a laptop or a computer might not look the best on a cell phone or mobile deviceBuilding loyalty through the stories you tell on social media platforms is so importantNeed to build brand equity firstLandscape within Facebook is changing very rapidlyInstagram is becoming much more of a marketplaceThis past election was the first true social media political campaign and electionCandidates were able to leverage their social media to tell stories and generate impressionsWith regards to Reviews and social media, it only takes one bad review to stir the potHas social media become a barrier to human interaction?We need to use social media as a tool and a bridge to go to another placeDon’t just sit on the bridge!It is up to the user to cross that bridge and create that human interactionIt has given us incredible power which we have never had beforeWe can use social media to breach communication gapsThere is so much power in crowdfunding and small startup grow because of social media Resources: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Amazon: https://www.amazon.com/dp/B00BATNNZY/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Connect: WWW.Velvetmedia.itVelvet Media on Twitter, Instagram, and Facebook   I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.   Until next time, thank's everybody!Support this show http://supporter.acast.com/the-how-social-are-you-podcast. Hosted on Acast. See acast.com/privacy for more information.
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