“quick, quick, quick drop your things RIGHT NOW!!

“you NEED to get over there”

My friend was all zonked and blooming and bug-eyed. Her head dunked in a fluffy tempura of happy-hysteria.

Her deep chocolate pudding eyes gave me the look “Hurry up, Fatso, get over there”

“Why?” I want to go out for a snout and a coffee”

Hastily, I dropped my things (which was actually nothing, as I didn’t have anything in my bloody hands… how bloody hilarious… bloody HA. HA. ha)

I ran and ran and ran

through the lab-rat-white-piercing light,

past armies of nameless names,

doding Sycophantic Nause Bags plugging NDD up buyers jaxies

Lunch! Trade Show

Ahhhhh, yes. I remember. I remember with lucid clarity. That day I found FATSO.

The name: FATSO.

So bold. So cheeky. So going straight-in-my-f*cking-basket-boiiisheeee

The flavours, spell-bindingly banging names and flavours

Morning Glory - “Cornflake and Marmalade”

Nan’s Stash - “Peanut, Toffee & Digestive Biscuit” (restraining order: por favor)

King’s Ransom - “Salted Pretzel, Whole Almond, Honeycomb”

FATSO excites me widly.

So excited to welcome the wonderful Ella on the poddy.

She’s totally amazing.

You’re in for a treat.

ON THE MENU:

1. How to build a brand a grow a baby at the same time - is it possible to manage pregnancy and brand building at the the same time?
2. How to do more of what actually matters, why “More Matters” in life and brand
3. How to find slip stream channel where no one else is looking - the unobvious channel is where the obvious gold lies
4. Fatso 3 Field Sales Fundamentals: How to unlock any indie listing when you’re feet on the street
5. Why Challenger Food and Drink Founder must develop a “Slow Productivity” mindset
6. How to Bring “Play” into work to avoid burnout - half the battle is just not burning out.

Fully eppy Monday 8am.

Others in the comments below xxx

Listen to the full episode here

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This is the poddy I’ve dreamed of for 8 years.

Seth Godin.

Seth changed my life.

Seth’s thinking is INSANE

Each word is light yet heavy, pithy and profound, wise and wonderful. Wonderfully wise.

Seth stretched my mind to new rich, luscious pastures of thinking.

I was SO SO SO nervous

Pacing and pacing around like a nervous-biscuit scoffing hyaena. Watching the clock till 4pm. Did an 3 min Ice bath hahaha. Walked a trilliion-gazzilion steps.

ON THE MENU:

1. why brands must realise marketing is not advertising
2. a brand is not a logo, a brand is a promise, a brand is a shortcut to an experience
3. a brand shows up in the world with a true story that touches people and spreads. a brand “change someone for little while”
4. a) how to get your idea to ACTUALLY spread = create smallest viable audience + make promise + wrap story around promise.
5. b) Promise = story. Story = gives consumers Status and Affiliation = idea spreads through Status + Affiliation
6. 5 principles to spread any idea on the planet 1. fear, affiliation, status 2. be easy to talk about
7. Monk Marmalade principle: there is no such thing as the “best” marmalade or peanut butter. The unique “story” makes it the best in the unique consumers eyes
8. the race to the bottom of bad brand storytelling: you can pick “anyone” and we “pick everyone”
9. STOP asking consumers for feedback: Don't ask consumers what they want, watch what they do
10. why people buy Heinz Ketchup: we don’t engage with brands because “they” want us to, but because “we” want to. people people buy Heinz as it reminds them of their childhood
11. how Danny Meyer at Shake Shack creates INSANE cultures: don't manipulate + our job is to make things better + if we don't experiment who will
12. how In and Out Burger spread their story = burger reminds you of California + secret menu + geography locked = status + affiliation
13. why scale kills magic. UNTIl scale becomes part of the magic
14. always look for stuff at the edges, that’s where all the best stuff is, people go out of their way

Full episode Monday 8am.

Cannae wait till then?

Other episodes in the comments below

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