• Understanding The Lingo For Your Vacation Rental Marketing: Organic Search
    Oct 16 2024

    In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these!

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101


    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    47 mins
  • What 'Marketing Gaps' Still Exist In The Vacation Rental Industry?
    Oct 9 2024

    In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these!

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101


    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    32 mins
  • Predictions For Where The Book Direct Movement Is Going (With Mark Simpson)
    Oct 7 2024

    Welcome to our first-ever guest BONUS episode! We're joined by Boostly CEO Mark Simpson from his home in the UK to talk all things "Book Direct" movement: where it's going, what's working well, what we need to leave behind and a lot more.

    A special thanks to Mark for reaching out and joining us.

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101
    • Mark Simpson
    • Boostly


    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    49 mins
  • Data Driven vs Gut Feel Marketing: What Actually Works Better?
    Oct 2 2024

    In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data and 'trust your gut'.

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101


    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    37 mins
  • Foundational Marketing vs Ongoing Marketing Costs For Your Vacation Rentals Business
    Sep 25 2024

    In this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow your vacation rental business.

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101


    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    42 mins
  • We Predict: What's Going To Happen With Google Search In The Next Year?
    Sep 18 2024

    In this episode Conrad and Paul have some fun with a predictions episode! They review what might happen between now and Google in September 2025 and what will change along the way.

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101
    • ‘Google Is a Monopolist,’ Judge Rules in Landmark Antitrust Case

    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    41 mins
  • How To Adapt When New Homeowner Marketing Channels Open: The Secret Triangle (Part 2)
    Sep 11 2024

    In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the homeowner marketing side of any vacation rental business.

    Part II of a two-part series - go back 1 episode to see part I with guest marketing.

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101
    • The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!


    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    31 mins
  • How To Adapt When New Guest Marketing Channels Open: The Secret Triangle (Part 1)
    Sep 4 2024

    In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the guest marketing side of any vacation rental business.

    Enjoy!


    ⭐️ Links & Show Notes

    • Paul Manzey
    • Conrad O'Connell
    • Conrad's Book: Mastering Vacation Rental Marketing
    • Conrad's Course: Mastering Vacation Rental Marketing 101
    • The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!


    🔗 Connect With BuildUp Bookings

    • Website
    • Facebook Page
    • Instagram
    • Twitter


    🚀 About BuildUp Bookings

    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    Show more Show less
    40 mins