In this episode, superfan-journalists Nirupama and Sadhana dig deep into the history of Hallyu and its first fandoms in India, from Manipur to Madurai.

This podcast has been brought to you by The Swaddle. It has been co-hosted and produced by Nirupama V. and Sadhana Chathurvedula. The sound design, mixing and editing has been done by Ishwar Shankar. The podcast art has been designed by Hitesh Sonar, and directed by Anjalee Menon. The Creative Director on this series is Shrishti Malhotra, and the Executive Producer is Karla Bookman. 

Nirupama and Sadhana blog about all things Hallyu related at https://hellohallyu.co/. 

We break down the unique appeal of the K-drama and what makes South Korean culture aspirational for Indians.

Note: At 28.30 -- Search for 'Simar turning into a fly,' not a honeybee

This podcast has been brought to you by The Swaddle. It has been co-hosted and produced by Nirupama V. and Sadhana Chathurvedula. The sound design, mixing and editing has been done by Ishwar Shankar. The podcast art has been designed by Hitesh Sonar, and directed by Anjalee Menon. The Creative Director on this series is Shrishti Malhotra, and the Executive Producer is Karla Bookman.

Nirupama and Sadhana blog about all things Hallyu related at https://hellohallyu.co/.

We decode the marketing genius behind K-pop and the Indian roots of the K-pop musical form.

This podcast has been brought to you by The Swaddle. It has been co-hosted and produced by Nirupama V. and Sadhana Chathurvedula. The sound design, mixing and editing has been done by Ishwar Shankar. The podcast art has been designed by Hitesh Sonar, and directed by Anjalee Menon. The Creative Director on this series is Shrishti Malhotra, and the Executive Producer is Karla Bookman.

Nirupama and Sadhana blog about all things Hallyu related at https://hellohallyu.co/. 

We discuss product placement, the queer possibilities of soft boy stardom, and the fan-led backlash against Korean beauty standards.

This podcast has been brought to you by The Swaddle. It has been co-hosted and produced by Nirupama V. and Sadhana Chathurvedula. The sound design, mixing and editing has been done by Ishwar Shankar. The podcast art has been designed by Hitesh Sonar, and directed by Anjalee Menon. The Creative Director on this series is Shrishti Malhotra, and the Executive Producer is Karla Bookman.

Nirupama and Sadhana blog about all things Hallyu related at https://hellohallyu.co/. 

Who is a translator fan and why are they so important? In this episode, we describe the politics of translator fandom, and discuss the Indian fans translating Korean content into regional languages.

This podcast has been brought to you by The Swaddle. It has been co-hosted and produced by Nirupama V. and Sadhana Chathurvedula. The sound design, mixing and editing has been done by Ishwar Shankar. The podcast art has been designed by Hitesh Sonar, and directed by Anjalee Menon. The Creative Director on this series is Shrishti Malhotra, and the Executive Producer is Karla Bookman.

Nirupama and Sadhana blog about all things Hallyu related at https://hellohallyu.co/. 

How much is too much? In the final episode, Nirupama and Sadhana discuss perceptions of Hallyu fandom, fan wars, and the future of the fan community in India.

This podcast has been brought to you by The Swaddle. It has been co-hosted and produced by Nirupama V. and Sadhana Chathurvedula. The sound design, mixing and editing has been done by Ishwar Shankar. The podcast art has been designed by Hitesh Sonar, and directed by Anjalee Menon. The Creative Director on this series is Shrishti Malhotra, and the Executive Producer is Karla Bookman.

Nirupama and Sadhana blog about all things Hallyu related at https://hellohallyu.co/.