Episodios

  • Sales Angle: Why People Buy From People with Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix

    Sales Angle: Why People Buy From People with Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix
    Sep 28 2022
    In the first episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix, shares how salespeople can ensure a great customer experience.
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    20 m
  • Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

    Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
    Sep 28 2022
    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, discusses the ever-changing state of flux within the sales ecosystem, and what it means to remain agile when working closely with decision-makers in the sales process.
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    23 m
  • Sales Angle: How to Win Over Your Buyers Through Digital Selling with Liz Christo, Partner and GTM Advisor at Stage 2 Capital

    Sales Angle: How to Win Over Your Buyers Through Digital Selling with Liz Christo, Partner and GTM Advisor at Stage 2 Capital
    Oct 21 2022
    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Liz Christo, Partner and GTM Advisor at Stage 2 Capital, joins Art Harding to discuss why sixty-six percent of buyers prefer digital interactions over in-person, how sellers can adapt to this shift, and what businesses need to run a modern digitally driven companies
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    18 m
  • Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos

    Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos
    Nov 3 2022
    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Peter Vescuso, Chief Marketing Officer at Dragos, joins Mariana Cogan to reveal why sixty-six percent of buyers prefer digital interactions and share actionable insights on how to build trust and get to know your customer better.
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    16 m
  • Sales Angle: How Sales and Marketing Alignment Increase Revenue by Forty Percent with Mike Wolber, Chief Revenue Officer at Rent Dynamics

    Sales Angle: How Sales and Marketing Alignment Increase Revenue by Forty Percent with Mike Wolber, Chief Revenue Officer at Rent Dynamics
    Nov 17 2022
    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Mike Wolber, Chief Revenue Officer at Rent Dynamics, joins Art Harding to unpack what stands behind the statistic that thirty-eight to forty percent increase in win rates when sales and marketing teams are aligned.
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    16 m
  • Marketing Angle: The Three Steps of Reactivating and Accelerating Dormant Pipelines with Monique Elliott, SVP of Global Marketing at Schneider Electric

    Marketing Angle: The Three Steps of Reactivating and Accelerating Dormant Pipelines with Monique Elliott, SVP of Global Marketing at Schneider Electric
    Dec 8 2022
    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Monique Elliott, SVP of Global Marketing at Schneider Electric, shares how marketers can reactivate and leverage dormant pipelines.
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    14 m
  • Sales Angle: Beating Mediocre Engagement Rates with Andrew Johnston, Director of Sales at Scale AI

    Sales Angle: Beating Mediocre Engagement Rates with Andrew Johnston, Director of Sales at Scale AI
    Dec 15 2022
    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Andrew Johnston, Director of Sales at Scale AI, joins Art Harding to understand why on average, sixty to seventy percent of accounts within a territory don’t have healthy engagement and how sales reps can turn things around to tackle this challenge.
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    21 m
  • Marketing Angle: Beating Mediocre Engagement Rates with James McArthur, CEO of CROO

    Marketing Angle: Beating Mediocre Engagement Rates with James McArthur, CEO of CROO
    Jan 5 2023
    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, James McArthur, CEO of CROO, joins Mariana Cogan to understand why on average, sixty to seventy percent of accounts within a territory have little to no engagement and how RevOps can tackle that challenge.
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    20 m