Episodios

  • Pulse Check: High School to Higher Ed III (2025) — Part 2
    Oct 23 2025

    Bridges, Squirrels, and Tank Tops: A Review of Virtual Info Sessions

    Kevin and Emma Cavanagh dive deep into their experience attending virtual information sessions hosted by several highly-ranked colleges. This father-daughter duo shares what worked, what flopped, and how enrollment marketers can better connect with prospective students in a virtual setting. If you're in higher ed marketing or admissions, this is the behind-the-scenes feedback you need to hear.


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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    30 m
  • A College Senior’s Hot Takes on AI + the Nonprofit He’s Building
    Oct 20 2025

    Mallory Willsea sits down with Tyrone “T.Y.” Stone, a senior at Augustana College, to discuss how students are really using AI in and outside of the classroom. T.Y. isn’t just using AI to write essays — he’s leveraging tools like ChatGPT and Poe to structure his thinking, spark creativity, and streamline side projects, all while dreaming up a nonprofit called CoBlack to teach coding and design to at-risk youth. Tune in to learn how this student is challenging assumptions about generative AI in education and pushing for equity in tech literacy from the ground up.

    T.Y’s LinkTree


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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    29 m
  • Pulse Check: High School to Higher Ed III (2025) — Part 1
    Oct 16 2025

    Welcome back to the third installment of High School to Higher Ed. Today's episode is Part 1 — The School of the New York Times and the Value of Pre-College Programs.


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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    21 m
  • Best of Conference: The Red Stapler Session on AI Search & Zero-Click Discovery
    Oct 13 2025

    In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Adam Heidebrink-Bruno, Digital Content Specialist at Finger Lakes Community College and winner of Best in Conference at the 2025 Digital Collegium Annual Conference. Adam’s session — “Preparing for AI Search and the Generative College Discovery Process” — dove deep into how AI-powered search is transforming how prospective students discover and evaluate colleges. In this conversation, Mallory and Adam unpack what it really means to optimize for generative AI tools like ChatGPT and Perplexity, the rise of zero-click search behavior, and why your institution’s content strategy may need an urgent overhaul.

    Check out Adam’s Red Stapler Presentation Deck


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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    36 m
  • Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 4
    Oct 9 2025

    In Part 4 of this Pulse Check series, Scott Cline sits down with Geoff Baird, higher ed thought leader and author of The Signal Solution, to discuss how AI in higher education admissions is driving a seismic shift in how institutions engage with prospective students. Drawing parallels to the urgency of innovation during COVID-19, Baird argues that AI represents a "silent pandemic" in admissions — one that requires institutions to rethink processes, strategy, and student engagement at lightning speed. This episode is a must-listen for enrollment leaders navigating the new realities of enrollment marketing and technology adoption.

    Guest Name: Geoff Baird, Founder & CEO, enroll ml

    Guest Socials:
    https://www.linkedin.com/in/geoffbaird/
    https://www.enrollml.com/signalsolution

    Guest Bio: Geoff Baird is the founder and CEO of enroll ml and author of the recently released book, The Signal Solution: How Smart Colleges Stop Chasing Applications and Start Converting Students. Over 35 years, Geoff has guided entities ranging from Fortune 50 business units to higher ed institutions through high-stakes operational and financial decisions to deliver growth, sustainability, and innovation. His company, enroll ml, is an AI-driven platform that helps institutions improve middle funnel enrollment yield, force-multiplying admissions teams and enhancing the effectiveness of new student recruitment investment. In 2024, enroll ml was named to GSV Ventures and Google Cloud's list of the 50 most innovative ed-tech startups worldwide.


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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    26 m
  • OpenAI’s New Data Shows How We Really Use ChatGPT
    Oct 6 2025

    Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI’s groundbreaking analysis of 1.5 million ChatGPT conversations. Together, they explore how AI is reshaping behavior—not just as a task assistant, but as an advisor—and what that means for higher ed marketing, enrollment strategy, and the future of student support. This is a must-listen for enrollment leaders navigating AI’s fast-evolving role in our industry.

    Related Links:
    OpenAI: How people are using ChatGPT
    Register for the AI Engage Summit


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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    28 m
  • Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 3
    Oct 2 2025

    In Part 3 of this Pulse Check series, Scott Cline sits down with Dr. John Haller, former VP of Enrollment Management at the University of Miami and current higher education consultant, to unpack how AI agents are being used across college admissions offices. From streamlining essay reviews to decoding enrollment trends and anticipating student persistence, this episode tackles the promise and pitfalls of using AI in higher ed. If you're a higher ed leader wrestling with how (or whether) to integrate AI into admissions and marketing, this episode offers a refreshingly honest, behind-the-scenes perspective.

    Guest Name: Dr. John Haller, Special Assistant to the President, Strategic Initiatives at Denison University

    Guest Social: johnhaller.org

    Guest Bio: Dr. John Haller is a higher education consultant and professor. Most recently, he served as the Special Assistant to the President, Strategic Initiatives at Denison University. For 10 years John served as the Vice President of Enrollment Management and New Student Strategies at the University of Miami. During his time at Miami, he led the movement from a largely merit-based to a hybrid merit- and need-based financial aid strategy where 100% of financial need is met. Also, the institution realized a 30%+ increase in applications and a 50%+ increase in yield. The institution realized a decrease in student indebtedness ($10,000) and the highest freshman retention (94%) and six-year graduation rates in University history (82%). Dr. Haller also served as the Associate Provost for Enrollment Management at Saint Joseph’s University and had experiences in student success at Drexel University, MBA Admission at Vanderbilt University, and Undergraduate Admission at Denison University. He is an honors graduate in economics and statistics from the University of Michigan, received master’s degrees in business and higher education, and received his Ed.D. in higher education from the University of Pennsylvania. He can be contacted via his blog at johnhaller.org.


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    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    23 m
  • From Hurricane to Recovery: Reflections One Year After Hurricane Helene
    Sep 29 2025

    Mallory Willsea sits down with Benjamin Rickert, a higher ed communications leader, to explore what it truly means to serve students during a crisis. They reflect on the emotional and logistical challenges institutions face during natural disasters — and how a single, well-timed message can change the course of a student's life. This episode offers a powerful reminder of the human impact behind emergency communication in higher education.


    - - - -

    Connect With Our Host:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Más Menos
    30 m