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Hits Radio Rebrand - Paul Gerrard
May 28 2024
Length: 22 mins
Podcast

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Hits Radio Rebrand - Paul Gerrard

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Summary
What are the logistics and strategies behind rebranding radio stations? Recently several heritage local stations rebranded to Hits Radio and our host, Georgy Jamieson, chats to Paul Gerrard, content director for Hits Radio, about the change. How do you carry something like this out and what are the pros and cons?

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