• Holistic Marketing with Bentzi Rubin

  • Nov 11 2020
  • Length: 55 mins
  • Podcast

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Holistic Marketing with Bentzi Rubin

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  • Summary

  • This week join Max as he and Bentzi Rubin discuss the importance of a holistic marketing approach and how to best utilize freelancers to fill in gaps in house. They discuss topics such as:

    • Startups v. Corporations [02:23]
    • Explosion in number of marketing channels [05:51]
    • How to build a marketing team [10:49]
    • Cross-functional communication [12:53]
    • Importance of the website element in a marketing funnel [14:55]
    • Importance of diversifying your ad-spend platform [32:06]
    • Utilizing freelance experts [35:53]
    • Dangers of a false negative in paid search [38:56]
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