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Ever wonder how to keep your marketing momentum high even when you're short-staffed? Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais and Annette Ziegler in this engaging episode of the Continuum Mastery Circle as we explore essential strategies and insights to elevate your home care sales and marketing efforts. Despite Lisa battling a bit of illness, our spirits are high as we dive into ways to maintain consistent marketing, the complementary relationship between hospice and home care, and much more. Plus, we'll guide you on how to access previous sessions through the Homecare Sales Forum for a wealth of additional knowledge.

We'll also tackle a prevalent misconception: Can hospice care replace home care services? Learn how to communicate the critical differences and complementary benefits to families, ensuring they understand the need for continuous home care alongside hospice support. Our conversation doesn't stop there; we delve into leveraging social media platforms like Facebook, LinkedIn, and TikTok to boost your visibility and community engagement. Get practical tips on creating interactive content, educational videos, and using the right hashtags to enhance your online presence.

Lastly, discover the invaluable insights gained from interviewing social workers and the benefits of networking with Skilled Nursing Facilities (SNFs) as referral sources. We share actionable advice on maintaining consistent marketing strategies, celebrating National Wellness Month with creative self-care ideas, and promoting safety within the community. Plus, don't miss our discussion on upcoming meeting schedules and fun snack options. This episode is brimming with actionable advice and inspiring discussions to help you succeed in your home care marketing journey. Tune in and let's make this weekend productive and insightful!

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Home care sales professionals play a vital role in helping seniors transition from skilled nursing facilities to home care. To be successful in this field, it's helpful to understand the daily challenges and needs of the social workers who coordinate these transitions. Here are some key insights from a conversation with Angelica, a rehab social worker.

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Unlock the secrets to forging strong partnerships in the home care industry with our special guest, Kathy Jacobs, owner of Together in Caring Geriatric Care Management. Kathy shares her expert insights on what geriatric care managers look for in home care agencies, the habits behind their referrals, and the factors that influence their choices. Learn how to enhance communication and trust to elevate client care, understand clients' readiness for home care, and navigate their resistance to accepting help.

Dive into the pivotal role adult children play in the transition to home care and discover how geriatric care managers collaborate with them to ensure comprehensive support for their elderly parents. We'll also discuss the crucial challenges family caregivers, especially spouses, face and how introducing home care services can prevent burnout and provide much-needed relief. You'll hear from Annette and Gabby on the additional support needed in various care facilities and get practical advice on selecting a qualified geriatric care manager.

Finally, we explore the positive impact Geriatric Care Managers (GCMs) have on healthcare outcomes, from reducing hospitalizations to better chronic disease management. Celebrate wellness with creative ideas for special occasions and learn about strategies for team appreciation and caregiver support. Don't miss Kathy's invaluable advice on fee structures, matching the right professional to specific needs, and ensuring ongoing support tailored to each family's unique circumstances. Join us for a comprehensive discussion packed with essential information to enhance your approach to geriatric care management.