Hot Docket Podcast - Biweekly Bites of Law firm Marketing by MeanPug

By: MeanPug Andrew Nasrinpay Bobby Steinbach
  • Summary

  • Welcome to the "Hot Docket Podcast," your biweekly source of sizzling insights into the dynamic world of law firm marketing. Join us every two weeks as we serve up cutting-edge SEO strategies, advertising tips, operational challenges, and fresh perspectives on the latest trends, technology, and tactics in legal marketing. Whether you’re an established law firm or a solo practitioner looking to stay ahead in the competitive legal landscape, this podcast is your ultimate guide to success. From trial lawyers just getting started, to in-house marketing managers, Hot Docket has something for you.
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Episodes
  • Delivering Justice With Compassion: How Attorney Guy D'Andrea Gets Justice for Sexual Abuse Survivors
    Oct 16 2024

    There are many key skills attorneys must have when dealing with the trauma of sexual abuse survivors. For their clients, these skills make all the difference. Tune in to learn the skills and approaches top sex abuse law firms use to achieve resolutions for survivors.

    In this week’s Hot Docket, we’re joined by the incredible Guy D'Andrea, Partner at Laffey, Bucci, D'Andrea, Reich & Ryan. Guy is a fearless advocate and compassionate champion for survivors of abuse, assault, and neglect, fiercely dedicated to pursuing justice and empowering survivors in their journey towards healing.

    Today, you’ll learn how crucial it is to be trauma-informed as a sex abuse lawyer, how sex abuse cases are litigated differently than others, and the impact you can make on survivors’ lives in this area of practice.

    There are countless major takeaways from this episode, highlighting the true and necessary impact sex abuse law firms have on victims and communities across the nation. Tune in to learn more!

    In this episode of Hot Docket, Bobby, Andrew, and Guy discuss:

    • The key difference between civil and criminal sex abuse claims
    • The most important priorities you should have as a sex abuse attorney/law firm
    • What does your firm do better than anyone else and what’s driving that success?
    • Is it necessary to be trauma-trained as a sex abuse lawyer? (spoiler: YES)
    • Insights from Laffey Bucci’s work on the Sandusky and Massage Envy cases
    • How sex abuse cases are litigated differently than personal injury and mass tort cases
    • How to win more client referrals and attorney referrals
    • Structuring a sex abuse law firm to achieve the best results for clients across case types
    • Case Stories: Incredible resolutions Guy and his firm have achieved for his clients

    Key Actionable Takeaways for Lawyers & Law Firm Owners:

    • Make sure that your clients know that a lawsuit can give them back the control and power that was taken away from them as a result of the abuse that happened to them.
    • Victims feeling heard is monumental. After getting to a resolution in a sex abuse claim, sit down with the victim and financial planners to discuss all their options for financial compensation. Make sure they know their options and they are choosing what’s best for them, of course, with advice from professionals.
    • Having a trauma-informed, trauma-trained prosecutor by your client’s side takes (at least part of) the stress and fear out of the situation.
    • Make sure the survivor feels comfortable with you and honor their preferences and choices.. Ask them if they have a preference regarding speaking to a male or female attorney. Ask them what their triggers are and document them.
    • Try your hardest to make a safe environment where your client doesn’t have to tell their story time and time again. You need all the details, but limit how many times you ask about it to prevent re-traumatization.
    • Connecting and working with non-profit organizations that work with survivors can give you more cases and allow you to help people and make change on a larger scale.

    Important Links and Resources:

    • Website: https://laffeybucci.com
    • LinkedIn: /in/guy-d-andrea-986a991
    • Email Guy: gdandrea@lbk-law.com
    • National Crime Victims Bar Association

    If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

    Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

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    41 mins
  • How to Get a Career in Law as a Veteran w/ Attorney Greg Posch
    Oct 2 2024

    What’s it like transitioning from the military to a civilian career in law? How can your military background help you succeed as an attorney? Today’s guest is here to give you the inside scoop, plus some valuable advice to veterans.

    In this week’s Hot Docket, you’ll hear from Greg Posch, Owner and Attorney at Posch Law Firm, PLLC, in Raleigh, NC. Greg’s here to shed light on his journey from Air Force veteran to personal injury and estate planning attorney.

    If you’re a veteran pursuing a career in law or just interested in the transition from military to civilian life, you’ll definitely want to tune in to this conversation!

    Listen in to learn how your military background can give you a leg up in getting client referrals, infusing authenticity into your brand, winning in the courtroom, and much more.

    Stay tuned for a game of “Rules of Engagement” where Bobby and Andrew give Greg a few legal marketing scenarios to see how he would respond. ⚖️

    In this episode of Hot Docket, Bobby, Andrew, and Greg discuss:

    • Greg’s transition from Air Force veteran to lawyer.
    • Expectations vs. Reality: Going from the military to the legal profession.
    • Niching Down: Why Greg switched from a generalized law practice to a more specialty law practice.
    • How he chose his two practice areas.
    • Navigating contributory negligence as a personal injury lawyer in North Carolina.
    • How does having a veteran background give you advantages in getting client referrals?
    • Serving the military vs. serving the court system: Similarities and differences.
    • Advice for veterans on preparing for civilian life and getting a career in law.
    • Storytime: Bobby’s 1-day-long military career.

    Key Actionable Takeaways for Veterans Interested in a Legal Career:

    • Preparation and planning are crucial for veterans transitioning into civilian careers, especially in the legal profession. Don’t create your civilian plans too late. Greg started studying for the LSAT over a year before discharging from the military!
    • When exiting the military and entering civilian life, maintain your momentum, consider timelines, and make sure you’re pursuing what you want in life, rather than what the military wants.
    • If you’re not sure what practice areas should be your niche, try paying attention to supply and demand to see what areas could use your expertise.
    • Your military background and network can pay off in the form of referrals, so keep your network strong!

    Important Links and Resources:

    • Website: https://www.poschlaw.com
    • LinkedIn: /in/gregory-posch-0b6206b5

    If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

    Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

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    29 mins
  • Building a Successful Business With Non-Scalable Strategies w/ Joey Reeve
    Sep 18 2024

    Looking for marketing strategies to grow your law firm or small business? Look no further!

    In this week’s HotDocket, you’ll meet Joey Reeve, Mean Pug’s first-ever client and someone we greatly admire. He’s the Founder and CEO of Universal CPA Review, the only CPA review course that is designed for visual learners.

    Non-scalable strategies could be what you need to reach the next level of success… Not only will this conversation give you inspiration and guidance in marketing your business, it’ll give you actionable tips for growing your business with non-scalable strategies.

    If your goal is to maximize your outreach with minimal resources or knowledge of the internet, Joey’s insights are here to save the day! He’s sharing everything from the benefits of Facebook groups (and how he was almost extorted for his) to overcoming analysis paralysis when trying new marketing strategies.

    Plus… Stay tuned to hear Joey attempt to answer questions about legal marketing/terminology. Then, Bobby and Andrew attempt to answer questions about accounting! 👀 How much do they know about each other’s industries? Tune in to find out!

    In this episode of Hot Docket, Bobby, Andrew, and Joey discuss:

    • Joey’s approach to guerilla marketing.
    • Why Joey swears by Facebook groups to start and grow a business.
    • Non-scalable strategies that will help you grow your business.
    • The story of when someone tried to extort Joey for his Facebook group.
    • Overcoming analysis paralysis to achieve breakthroughs in your business.
    • The dangers of over-engineering your business processes and strategies.
    • Where to look for SEO and content inspiration to give your marketing a boost.
    • Advice, tools, and resources for lawyers on marketing in a competitive industry.

    Key Actionable Takeaways for Law Firms & Business Owners:

    • Facebook groups are a very powerful, easy, and free way to grow a community around your business.
    • Be careful not to over-engineer your business processes or else you may lose precious time and resources when you could be making big strides with simpler tactics.
    • When starting to upsell your customers/clients, start small and simple and see what works before continuing.
    • If you struggle with analysis paralysis in marketing, don’t get too creative, but take controlled risk, do your research to see what’s been successful for others like you, and try it out!
    • Focus on differentiation when creating content and advertising your products/services.
    • Follow where the traffic is. Stay on top of what apps are the most popular and then create creative content to market your business on those platforms.

    Important Links and Resources:

    • Website - https://www.universalcpareview.com
    • LinkedIn: /in/joey-reeve-cpa-5b30a195
    • Tools/Resources -
      • Google Sheets
      • Airtable
      • Close.com
      • Sketchy
      • WebinarJam

    If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

    Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

    This episode was produced and brought to you by Reignite Media.

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    38 mins

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