Marco Brown is the founder and managing attorney at Brown Family Law, a $7.5M law firm in in Salt Lake City, Utah

This week's episode of "Scales of Success" we sat down with Marco to discuss his his expertise on lead generation, marketing strategies, and the intake process that has propelled his firm to be the number one of family law firm in Utah.

He discusses the effectiveness of paid consultations, the role of SEO and referrals, and the significance of a structured intake process.

Marco also highlights the use of LinkedIn for marketing and the necessity of training and accountability within his team to ensure consistent client engagement and conversion.

Join us for an insightful session with Marco, and don't forget to share it with others!

KEY NOTES:

00:00 - Introduction to the Episode
00:39 - Law Firm Specialization
01:51 - Transition to Specialization
03:33 - Revenue Goals for the Year
03:44 - Client Signing Rates
03:57 - Marketing and Lead Generation
06:01 - Intake Process Overview
07:23 - SEO as a Lead Source
08:11 - Referrals from Other Attorneys
08:25 - Expansion Strategy
09:05 - Challenges in Competitive Markets
11:07 - Social Media Strategy
13:05 - Pre-Intake Process Discussion
14:42 - Benefits of Paid Consultations
16:01 - Intake Process Basics
17:27 - Call Handling Strategy
19:24 - Intake Process and Quality
20:03 - Fact-Finding Process
21:29 - Managing Client Expectations
23:10 - Training Attorneys in Sales
25:23 - Handling Unqualified Leads
29:09 - Transparent Pricing Strategy
30:27 - Sales Philosophies
36:02 - Client Approval Issues
36:41 - Importance of a Well-Developed Script