• How Amy Bartko Became a Leading PR Expert for Family Products

  • Jun 25 2024
  • Duración: 35 m
  • Podcast

How Amy Bartko Became a Leading PR Expert for Family Products Por arte de portada

How Amy Bartko Became a Leading PR Expert for Family Products

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  • Resumen

  • “A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” Amy Roberson was climbing the corporate ladder when she realized that being gone for 12 hours a day and having a nanny raise her young son just wasn’t the life she wanted for herself… And that’s when she quit her role in medical sales and started her entrepreneurial journey—and she hasn’t looked back since. Today, Amy is the founder of Chatterbox, a public relations and marketing agency. As a seasoned PR professional and juvenile brand expert, Amy shines in building brands and promoting products for families from pregnancy through childhood. With over 25 years of strategic communications experience, she has a profound understanding of how to engage busy parents effectively. Her agency has successfully placed clients in top media outlets, enhancing their visibility and credibility. Amy's passion for her work and her clients is evident in every campaign and strategy she develops. Tune in and hear our conversation with Amy about making the decision to jump into entrepreneurship as a mom, the importance of a good PR strategy, and the power of embracing yourself as an expert in your field. What we talk about: Leaning into your superpower (05:44) Helping brands stand out in a crowded marketplace (08:16) Why every business needs to make time for PR (15:36) Influencer marketing (17:52) Gifting products to gain exposure (21:58) Connect with Amy: LinkedIn Chatterbox Website Chatterbox Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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