Anne Dickerson, CEO of the communications training firm 15 Minutes Group, helps authors like Maggie Haberman and Christine Blasey Ford prepare for high-profile interviews on radio and TV. In this episode, she tells us about the biggest challenges authors face when it comes time to pitching their books. (Distilling years of work into a two-minute soundbite?!) She gives us tips on how to handle an unwanted question, how a podcast differs from a radio interview, and what not to wear on TV.

Take a journey into the world of book marketing as hosts Julie Satow and Alice Robb speak with Anne Jaconette, a senior marketing manager at Doubleday Books. With nearly a decade of experience, Anne shares her expertise in developing ad campaigns, social media strategies, and partnerships for a wide range of nonfiction books. We talk about the difference between publicity and marketing, what sorts of book marketing are working these days, and what authors can do to help promote their work.

Anne has worked with writers including David Grann, Colson Whitehead, and Patrick Radden Keefe. She shares insights into how she tailors ads and messaging for authors, what sorts of pitches and partnerships she finds most effective, and best practices for the all-important social media roll-out. Before joining Doubleday Books, Anne was a title marketer at Galley Books, an imprint of Simon & Schuster, and Abrams Books.

Publishing veteran Eamon Dolan—currently Vice President and Executive Editor at Simon & Schuster—has edited hundreds of books, including Eric Schlosser's FAST FOOD NATION, Richard Dawkins' THE GOD DELUSION, and Mary L. Trump's TOO MUCH AND NEVER ENOUGH. He makes his debut as an author next year with THE POWER OF PARTING - which draws on his own experience of physical and psychological abuse in childhood, as well as research on trauma and interviews with other survivors.

In one of Eamon's first interviews about his upcoming book, he discusses the difficult topic and what drew him to it, as well as what it's like to write his own book after thirty years of editing others'; what he looks for in a proposal; and what all the books he acquires have in common.