• How CMOs and CXOs can work together to optimize outcomes with Julie Knight-Ludvigson, CMO at Unit4

  • Aug 17 2022
  • Duración: 31 m
  • Podcast

How CMOs and CXOs can work together to optimize outcomes with Julie Knight-Ludvigson, CMO at Unit4

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  • Resumen

  • In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Julie Knight-Ludvigson, Chief Marketing Officer at Unit4. Julie shares her expert perspective on the power of the tech stack when it comes to connecting customers with the brand, the relationship between CXOs and CMOs, and the best collaborative strategies for optimizing the entire customer experience.

     


    Join us as we discuss:


    • Julie’s shifting key priorities as a CMO today
    • Using the tech stack to drive customer engagement and build trust
    • Key strategies for leveraging intent data
    • The importance of creating an efficient sales and marketing funnel
    • Valuable reference points for gauging customer satisfaction



    Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.



    Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.



    This episode of CX Confessions was produced by Quill.
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