Determining Your Media Budget: A Comprehensive Guide

In this episode of Media in the Moment, host Chuck Fetterly dives into the complexities of setting a media budget for an advertising campaign.

Covering a wide array of considerations including desired outcomes, creative formats, target audience demographics, geographic focus, device usage, optimal timing, and campaign duration, Chuck emphasizes the strategic nature of budget planning. He introduces key concepts such as reach and frequency, effective frequency, and how they influence budget decisions, alongside tools and software used in the industry. For direct marketers, he touches on calculating media cost per lead or acquisition.

00:00 Welcome to Q&A Tuesday: Setting Your Media Budget

00:53 Understanding Media Budget Considerations

00:59 Key Factors Influencing Your Media Budget

02:25 Strategic Planning and Media Budgeting

02:51 Reach, Frequency, and Effective Frequency Explained

04:39 Practical Tips for Direct Marketers

05:35 Concluding Thoughts and Resources

Host: Chuck Fetterly

Media In The Moment is a podcast from ⁠TEC Direct Media⁠, a premier media buying agency in Chicago, Illinois, dedicated to helping agencies, brands, and artists generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT with your fans and prospects.

Show notes are available at https://tec-direct.com/setting-a-media-budget/

Visit https://tec-direct.com/media-buying-tips/ for more media buying tips.